Christina Logsdon

Led the rebrand and launch of Fidelity Private Shares and Fidelity Private Shares.com; delivered branding, website properties, content, design, imagery, analytics, and more through cross-functional collaboration with internal and external stakeholders, including strategy, UX, creative feedback, and budget/timeline management.

Led expansion of the private market marketing team, onboarding new hires, and managing third-party vendors and agencies to drive seamless campaign execution and operational efficiency.

Led holistic marketing and business strategies to build brand awareness, generate leads, and drive revenue growth in partnership with C-suite and Heads of Execs; Directed end-to-end marketing strategy including branding, digital marketing (SEO/SEM, social, email), content creation, and demand generation; Built and managed a high-performing marketing team; Directed PR and media relations.