Hi, I’m Christine Abdel Khalek, a Planning and Digital Marketing professional with a track record across Retail, Advertising, Health, and Tourism. I plan and execute marketing strategies, craft engaging content, analyze data, and manage multi-channel campaigns across email, push notifications, SMS, WhatsApp, and social media. I hold a Master’s in Strategic Marketing & Communications and am driven by creative projects, strong communications, and problem-solving. I thrive in cross-functional environments, collaborating with Digital, Ad Tech, Analytics, and E-commerce teams to deliver impactful campaigns and measurable results.…

Christine Abdel Khalek

Hi, I’m Christine Abdel Khalek, a Planning and Digital Marketing professional with a track record across Retail, Advertising, Health, and Tourism. I plan and execute marketing strategies, craft engaging content, analyze data, and manage multi-channel campaigns across email, push notifications, SMS, WhatsApp, and social media. I hold a Master’s in Strategic Marketing & Communications and am driven by creative projects, strong communications, and problem-solving. I thrive in cross-functional environments, collaborating with Digital, Ad Tech, Analytics, and E-commerce teams to deliver impactful campaigns and measurable results.…

Available to hire

Hi, I’m Christine Abdel Khalek, a Planning and Digital Marketing professional with a track record across Retail, Advertising, Health, and Tourism. I plan and execute marketing strategies, craft engaging content, analyze data, and manage multi-channel campaigns across email, push notifications, SMS, WhatsApp, and social media. I hold a Master’s in Strategic Marketing & Communications and am driven by creative projects, strong communications, and problem-solving.

I thrive in cross-functional environments, collaborating with Digital, Ad Tech, Analytics, and E-commerce teams to deliver impactful campaigns and measurable results.

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Language

English
Fluent
French
Fluent
Arabic
Advanced
Spanish; Castilian
Intermediate
Armenian
Advanced

Work Experience

Freelance Marketing & Communications Specialist at Self-employed / Freelance
February 1, 2023 - Present
Provide social media management, content creation, copywriting, and campaign planning for brands across F&B, hospitality, government, and lifestyle sectors; current projects include Saudipedia, ACAR Global, and MuMatcha.
Media Planning Executive at Omnicom Media Group (MENA)
May 1, 2025 - October 6, 2025
Oversee media planning and campaign coordination for the MENA region, collaborating with cross-functional teams to implement media strategies and optimize campaign execution.
Associate CRM Manager at Carrefour Majid Al Futtaim- Dubai, UAE
September 1, 2022 - April 1, 2024
Supported the lead of the CRM department by handling ideation, planning, coordination and execution of Email Marketing, SMS, Push App Notification and WhatsApp Campaigns. In addition to coordinating with departments to plan and launch adequate campaigns.
Performance Marketing Executive at Carrefour Majid Al Futtaim
May 1, 2021 - September 1, 2024
Social Media & Content Coordinator at Kingsmen Advertising Agency- Dubai, UAE
October 1, 2020 - May 1, 2021
Media Planning Executive at Omnicom Media Group (MENA)
May 1, 2025 - October 26, 2025
Associate Manager - CRM/Marketing & Communications; Coordinated multi-channel campaigns and CRM initiatives, collaborating with cross-functional teams to plan, execute and optimize marketing strategies across client portfolios.
Marketing Communications Lead at Carrefour, Majid Al Futtaim - Dubai UAE
April 1, 2024 - October 26, 2025
Curated and executed personalized communications for a customer base of 1.2 million via Email, Push Notifications, SMS, WhatsApp, and social channels; developed segmentation and journey mapping to boost engagement and store footfall; tracked performance via Braze CRM Data Platform.
Performance Marketing Executive at Carrefour, Majid Al Futtaim - Dubai UAE
September 1, 2021 - October 26, 2025
Crafted ad copies for Facebook, Twitter, Snapchat, and Instagram; monitored and optimized campaign performance; extended SEM product feed optimization to improve visibility across markets including UAE, Lebanon, Jordan, Egypt and Georgia.
Content & Social Media Coordinator at Carrefour, Majid Al Futtaim - Dubai UAE
May 1, 2021 - October 26, 2025
Developed engaging content for multiple platforms and client accounts; coordinated with Design & Production teams; managed corporate and lifestyle client accounts and produced copy for communications and e-commerce.
Marketing Specialist at Kadora Capital Startup
May 31, 2021 - October 26, 2025
Offline marketing and campaign support across channels; involvement in strategic planning and project coordination for startup clients.
Volunteer - Offline Marketing at AUB Outdoors
May 31, 2019 - October 26, 2025
Offered offline marketing support and event coordination for campus outdoor activities; collaboration with teams to promote programs.
Project Management E-commerce Intern at SchemaZone
October 31, 2020 - October 26, 2025
Assisted project management for e-commerce initiatives; supported product launches, content, and campaign coordination.
Intern - Climate Change Sector at UNDP - Ministry of Environment Lebanon (AUB)
July 31, 2019 - October 26, 2025
Supported project management and climate initiatives; contributed to environmental and public health projects.
Volunteer - Offline Marketing at AUB Outdoors
May 31, 2019 - October 26, 2025
Volunteer marketing support during university activities and programs.
Camp Counselor at Camp Rage, Laklouk Village Vacances
August 31, 2021 - October 26, 2025
Summer camp counselor assisting with program delivery and participant engagement.

Education

Master's Degree in Strategic Marketing & Communications at Business School - Spain
September 20, 2021 - June 20, 2022
Bachelor of Science in Environmental Health at American University of Beirut
August 30, 2017 - June 1, 2020
Master's in Strategic Marketing & Communications at Business School - Spain
January 1, 2021 - December 31, 2022
B.S. Environmental Health at American University of Beirut
January 1, 2017 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Travel & Hospitality, Professional Services, Healthcare, Government, Education, Consumer Goods