CA
Christine Abdel Khalek
- Beirut, Lebanon
- 1 project
Hi, I’m Christine Abdel Khalek, a Planning and Digital Marketing professional with a track record across Retail, Advertising, Health, and Tourism.
About
Hi, I’m Christine Abdel Khalek, a Planning and Digital Marketing professional with a track record across Retail, Advertising, Health, and Tourism. I plan and execute marketing strategies, craft engaging content, analyze data, and manage multi-channel campaigns across email, push notifications, SMS, WhatsApp, and social media. I hold a Master’s in Strategic Marketing & Communications and am driven by creative projects, strong communications, and problem-solving.
I thrive in cross-functional environments, collaborating with Digital, Ad Tech, Analytics, and E-commerce teams to deliver impactful campaigns and measurable results.
- Joined September 2025
Skills· 30
- SEO Copywriting
- Presentation Design
- Copywriting
- Pitch Writing
- Microsoft Powerpoint
Instagram
Tiktok
Adobe Illustrator
Adobe Photoshop- Email Marketing
Facebook Ads- Google Ads
HubSpot- Microsoft Excel
Mailchimp
Adobe Premiere Pro- CRM
Canva- Brand Identity
- Tableau
- Data Visualization
- Power BI
WordPress- Adobe After Effects
HTML5
Magento
Final Cut Pro X- SEO
Shopify
Languages
- EnglishFluent
- FrenchFluent
- ArabicAdvanced
- Spanish; CastilianIntermediate
- ArmenianAdvanced
Industry experience
- Retail
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Healthcare
- Government
- Education
- Consumer Goods
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Projects · 1
Work experience· 15 roles
Media Planning Executive · Omnicom Media Group (MENA)May 2025 – Oct 2025 · 6 mos
Associate Manager - CRM/Marketing & Communications; Coordinated multi-channel campaigns and CRM initiatives, collaborating with cross-functional teams to plan, execute and optimize marketing strategies across client portfolios.
Media Planning Executive · Omnicom Media Group (MENA)May 2025 – Oct 2025 · 6 mos
Oversee media planning and campaign coordination for the MENA region, collaborating with cross-functional teams to implement media strategies and optimize campaign execution.
Marketing Communications Lead · Carrefour, Majid Al Futtaim - Dubai UAEApr 2024 – Oct 2025 · 1 yr 7 mos
Curated and executed personalized communications for a customer base of 1.2 million via Email, Push Notifications, SMS, WhatsApp, and social channels; developed segmentation and journey mapping to boost engagement and store footfall; tracked performance via Braze CRM Data Platform.
Freelance Marketing & Communications Specialist · Self-employed / FreelanceFeb 2023 – Present · 3 yrs 10 mos
Associate CRM Manager · Carrefour Majid Al Futtaim- Dubai, UAESep 2022 – Apr 2024 · 1 yr 8 mos
Performance Marketing Executive · Carrefour, Majid Al Futtaim - Dubai UAESep 2021 – Oct 2025 · 4 yrs 2 mos
Camp Counselor · Camp Rage, Laklouk Village VacancesAug 2021 – Oct 2025 · 4 yrs 3 mos
Marketing Specialist · Kadora Capital StartupMay 2021 – Oct 2025 · 4 yrs 6 mos
Education
Master's Degree in Strategic Marketing & Communications · Business School - Spain2021 – 2022
Bachelor of Science in Environmental Health · American University of Beirut2017 – 2020
Master's in Strategic Marketing & Communications · Business School - Spain2021 – 2022
B.S. Environmental Health · American University of Beirut2017 – 2020
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