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I am Christin M. Yates, a senior public relations strategist, crisis communicator and journalist based in Memphis, Tennessee, with 18+ years of experience supporting global, national and regional clients across health care, agriculture, finance, technology and more. I own Yates Communications and specialize in fast, strategic communications that elevate brand visibility, sharpen messaging and drive measurable media results. I develop PR campaigns, secure national media placements, and create high-performing copy for websites, product launches, emails, sponsored content, speeches and executive communications.…I am Christin M. Yates, a senior public relations strategist, crisis communicator and journalist based in Memphis, Tennessee, with 18+ years of experience supporting global, national and regional clients across health care, agriculture, finance, technology and more. I own Yates Communications and specialize in fast, strategic communications that elevate brand visibility, sharpen messaging and drive measurable media results. I develop PR campaigns, secure national media placements, and create high-performing copy for websites, product launches, emails, sponsored content, speeches and executive communications.

Christin M. Yates

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I am Christin M. Yates, a senior public relations strategist, crisis communicator and journalist based in Memphis, Tennessee, with 18+ years of experience supporting global, national and regional clients across health care, agriculture, finance, technology and more. I own Yates Communications and specialize in fast, strategic communications that elevate brand visibility, sharpen messaging and drive measurable media results. I develop PR campaigns, secure national media placements, and create high-performing copy for websites, product launches, emails, sponsored content, speeches and executive communications.…I am Christin M. Yates, a senior public relations strategist, crisis communicator and journalist based in Memphis, Tennessee, with 18+ years of experience supporting global, national and regional clients across health care, agriculture, finance, technology and more. I own Yates Communications and specialize in fast, strategic communications that elevate brand visibility, sharpen messaging and drive measurable media results. I develop PR campaigns, secure national media placements, and create high-performing copy for websites, product launches, emails, sponsored content, speeches and executive communications.

Available to hire

I am Christin M. Yates, a senior public relations strategist, crisis communicator and journalist based in Memphis, Tennessee, with 18+ years of experience supporting global, national and regional clients across health care, agriculture, finance, technology and more.

I own Yates Communications and specialize in fast, strategic communications that elevate brand visibility, sharpen messaging and drive measurable media results. I develop PR campaigns, secure national media placements, and create high-performing copy for websites, product launches, emails, sponsored content, speeches and executive communications.

Skills

Copywriting

SEO Copywriting

Branding

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Branding

Expert

Language

English

Fluent

Work Experience

Owner at Yates Communications

January 1, 2011 - Present

Provide strategic public relations, crisis management and content creation services for a diverse client portfolio, ranging from global investment firms to health care technology companies and local Memphis organizations. Develop and execute PR campaigns, secure national, regional and trade media placements, build messaging architectures and produce high-performing copy for websites, product launches, email marketing, sponsored content, speeches and executive communications. Secure consistent national, regional and trade media placements for clients across multiple sectors. Produce 150+ pieces of strategic content annually, including white papers, case studies, SEO content and executive messaging.

PR strategist/crisis communications lead at Manulife Investment Management

January 1, 2022 - Present

Lead PR strategy for global agriculture and timber divisions; secure national media placements and manage crisis communications for high-stakes issues including wildfires, regulatory matters and on-site incidents.

Senior PR strategist (contract) at Archer

January 1, 2022 - Present

Lead PR strategy for Archer’s agriculture practice, supporting national clients with integrated media, messaging and storytelling initiatives. Produce media kits and press materials for product launches; 2022 campaign attracted eight top-tier agriculture outlets and generated dozens of earned stories, podcasts and interviews. Provide virtual and in-person media training for executives, technical experts and sales teams. Oversee media relations for major industry events including Commodity Classic and NCBA, coordinating interviews, editor briefings and on-site press opportunities.

Freelance reporter at The Daily Memphian

January 1, 2018 - Present

Write business, finance, food, health and culture stories for Memphis’ leading online news publication, often producing as many weekly pieces as full-time staff. Several stories have been picked up by the Associated Press.

Public relations officer at Tru-D® SmartUVC

January 1, 2016 - Present

Lead all PR strategy, media relations and content development for the market leader in UVC disinfection, which has more than 1,500 devices deployed worldwide. Directed launch communications for the 2023 Tru-D® iQ system and produced award-winning media kits while managing ongoing press outreach, digital content and hospital communications support.

Marketing consultant (contract) at Lucas Group

January 1, 2012 - December 31, 2021

Created SEO-focused web content, press materials and digital copy for North America’s leading executive search firm. Contributed to SEO initiatives that earned a PR News Platinum Award.

Marketing director (contract) at Fleet Feet Sports

January 1, 2011 - December 31, 2015

Responsible for all marketing, digital content and social media including strategy, copywriting, execution and event activations.

Account Coordinator / Account Manager / Account Executive at archer>malmo

January 1, 2007 - December 31, 2011

Led and supported PR efforts for 20+ national and regional clients including AutoZone, Medtronic Spinal and Biologics, Sedgwick, Terminix and ALSAC/St. Jude. Served as primary PR lead for AutoZone, generating an 11:1 ROI and securing significant broadcast and ongoing media placements. Managed $300K+ in annual account revenue and developed the agency’s social media plan. Directed communications production for 100+ collateral pieces for Medtronic.