Over 17 years providing creative solutions for Ross Stores, Inc., Kraft Heinz, FIJI Water, POM Wonderful, Wonderful Pistachios, Wonderful Almonds, Marc Jacobs, J. Crew, Halos Mandarins, Justin Winery, Landmark Vineyards and Wonderful Sweet Scarlett’s.
Branding, CPG, Art Direction, Photo Shoots, Packaging, Print & Digital Design
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In 2015, I was part of 3 person team at The Wonderful Company to redesign the iconic water brand of FIJI Water.
The redesign first started with only the label and quickly grew to all packaging including bottle structure, shrink film and corrugate/shipping boxes. I was involved from conception to production.
Location: Los Angeles, CA
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In 2013, I was part of the team to develop a new brand, Wonderful Halos, that was previously Cuties.
This was a fast and exciting project as conception to production time was very short in order to be ready for the harvest season. In efforts to ensure the smoothest roll-out of the brand, it received the required resources needed. Wonderful Halos allocated $100 million for advertisements and marketing over the following 5 years.
Location: Los Angeles, CA
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I designed from conception to production the global training manuals for Fall '17 and Resort '18 collections.
Location: NYC
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