Overview:
As part of my Google Certificate Course, I led the research and design of a mobile movie ticketing app that allows users to browse movies, book tickets, and manage their movie-going experience. I conducted competitive analysis and user interviews to identify usability, navigation, seat selection, location, and accessibility pain points. Using Figma, I created wireframes, high-fidelity prototypes, and a cohesive visual design focused on readability and intuitive interactions. The final product received positive usability test feedback for its ease of use and visual appeal, demonstrating my ability to deliver a user-centric design from concept to completion.
Project Objectives:

Enhance Usability
Streamline Navigation
Seat selection
Location
Improve Accessibility

Research Phase:
In the research, I conducted two different approaches. The first was a competitive analysis with other Movie Theater ticketing apps to see what holes are in the market. I also conduct user interviews with the target audience to come up with user pain points for which to design solutions.

Design Phase:
Wireframing and Prototyping:
Developed low-fidelity wireframes to outline the basic structure and flow of the app.
Created high-fidelity prototypes using tools like Figma to visualize the final design.
Visual Design:
Crafted a modern, visually appealing UI with a focus on readability and ease of navigation.
Established a cohesive color scheme, typography, and iconography consistent with the app’s branding.
Interaction Design:
Designed interactive elements to enhance user engagement, including animations and transitions.
Ensured that the app’s interactions were intuitive and responsive across different devices.

Outcomes:
Successfully designed an intuitive and visually appealing movie ticketing app that met the needs of the target audience.
Positive feedback from usability test participants, highlighting the ease of use and aesthetic appeal of the app. Demonstrated ability to lead a project from research to final design, ensuring a user-centric approach throughout.

Portfolio Link: https://www.twine.net/signin

Overview:
In this self-initiated project, I led the redesign of Uniqlo’s desktop website. The original site was optimized for mobile users, so my focus was on enhancing the desktop experience to create a seamless, user-friendly interface while aligning with Uniqlo’s brand identity.

Research Phase:
Conducted competitive analysis to benchmark Uniqlo’s user experience against other retail brands.
Performed user interviews to gather insights on pain points and expectations for desktop shopping experiences.

Design Phase:
Created wireframes to outline the structure and layout of the redesigned homepage.
Developed interactive prototypes for usability testing and feedback collection.
Iterated on designs based on user feedback to ensure the best possible user experience.

Key Contributions:
Redesigned the home/hero page to better utilize larger screen space, improving visual appeal and accessibility.
Introduced structured categories for enhanced navigation and user flow.
Implemented a robust search function to streamline product discovery.

Portfolio link: https://www.twine.net/signin

For my first client project, I collaborated with Proximity Performance, a new Physical Therapy practice, to design and develop their website, showcasing their services and establishing a strong online presence. This project involved:

Research & Discovery

Conducted a competitive analysis to identify industry trends and ensure the website stands out while aligning with client goals.
Gained insights into user needs and pain points to create a user-centric design.

Collaboration & Communication:

Worked closely with the client during multiple prototyping phases, presenting design iterations and incorporating feedback to ensure alignment with their vision.
Maintained open communication to clarify goals and address questions, ensuring a smooth workflow.

Design & Development:

Designed a clean, modern, and responsive website tailored to their brand.
Focused on creating an intuitive user experience with clear navigation, service descriptions, and calls to action.

Final Product:

Delivered a polished, fully functional website that reflects the professionalism of Proximity Performance and helps build trust with their patients.
This project solidified my expertise in the end-to-end UI/UX design process, from research to delivery, and demonstrated the power of collaboration in bringing a client’s vision to life.

Link to my project on my portfolio: https://www.twine.net/signin