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With 8+ years of experience growing brands through strategic content, data-driven campaigns, and authentic digital storytelling, I’m confident in my ability to amplify your presence across platforms and connect your brand with new and loyal audiences alike. My background includes executing social media strategy for companies in over 10 different industries, driving engagement, and scaling communities on Instagram, TikTok, Facebook, YouTube and more. I specialize in creating high-performing content including videos, reels, graphics, and copy that aligns with brand voice while driving conversion. I've generated over 5M views & boosted engagement of brands by over 100% in my 8+ year career, using trend-based storytelling and a refined content calendar. Here are a few relevant achievements of mine: ● 5,000,000+ total impressions/views across platforms ● 2,000,000+ likes generated through organic and campaign content ● 100M+ potential reach through influencer and brand collaborations ● 1,000,000+ views on viral MasterClass x Noam Chomsky campaign ● 25,000+ YouTube subscribers grown for OBSV Group ● Managed content for 800+ paying Patreon members, generating $5,000+/month recurring revenue for The Tight Rope Podcast ● 3–6x audience engagement growth for Campbell Hall Basketball (NBA-level spotlight: sons of Chris Paul & Richard Hamilton) ● 10,000+ pieces of content ideated, written, or edited across all platforms…With 8+ years of experience growing brands through strategic content, data-driven campaigns, and authentic digital storytelling, I’m confident in my ability to amplify your presence across platforms and connect your brand with new and loyal audiences alike. My background includes executing social media strategy for companies in over 10 different industries, driving engagement, and scaling communities on Instagram, TikTok, Facebook, YouTube and more. I specialize in creating high-performing content including videos, reels, graphics, and copy that aligns with brand voice while driving conversion. I've generated over 5M views & boosted engagement of brands by over 100% in my 8+ year career, using trend-based storytelling and a refined content calendar. Here are a few relevant achievements of mine: ● 5,000,000+ total impressions/views across platforms ● 2,000,000+ likes generated through organic and campaign content ● 100M+ potential reach through influencer and brand collaborations ● 1,000,000+ views on viral MasterClass x Noam Chomsky campaign ● 25,000+ YouTube subscribers grown for OBSV Group ● Managed content for 800+ paying Patreon members, generating $5,000+/month recurring revenue for The Tight Rope Podcast ● 3–6x audience engagement growth for Campbell Hall Basketball (NBA-level spotlight: sons of Chris Paul & Richard Hamilton) ● 10,000+ pieces of content ideated, written, or edited across all platforms

Christian Ware-Berry

Content Creator, Social Media Manager, Growth Marketer, +1

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With 8+ years of experience growing brands through strategic content, data-driven campaigns, and authentic digital storytelling, I’m confident in my ability to amplify your presence across platforms and connect your brand with new and loyal audiences alike. My background includes executing social media strategy for companies in over 10 different industries, driving engagement, and scaling communities on Instagram, TikTok, Facebook, YouTube and more. I specialize in creating high-performing content including videos, reels, graphics, and copy that aligns with brand voice while driving conversion. I've generated over 5M views & boosted engagement of brands by over 100% in my 8+ year career, using trend-based storytelling and a refined content calendar. Here are a few relevant achievements of mine: ● 5,000,000+ total impressions/views across platforms ● 2,000,000+ likes generated through organic and campaign content ● 100M+ potential reach through influencer and brand collaborations ● 1,000,000+ views on viral MasterClass x Noam Chomsky campaign ● 25,000+ YouTube subscribers grown for OBSV Group ● Managed content for 800+ paying Patreon members, generating $5,000+/month recurring revenue for The Tight Rope Podcast ● 3–6x audience engagement growth for Campbell Hall Basketball (NBA-level spotlight: sons of Chris Paul & Richard Hamilton) ● 10,000+ pieces of content ideated, written, or edited across all platforms…With 8+ years of experience growing brands through strategic content, data-driven campaigns, and authentic digital storytelling, I’m confident in my ability to amplify your presence across platforms and connect your brand with new and loyal audiences alike. My background includes executing social media strategy for companies in over 10 different industries, driving engagement, and scaling communities on Instagram, TikTok, Facebook, YouTube and more. I specialize in creating high-performing content including videos, reels, graphics, and copy that aligns with brand voice while driving conversion. I've generated over 5M views & boosted engagement of brands by over 100% in my 8+ year career, using trend-based storytelling and a refined content calendar. Here are a few relevant achievements of mine: ● 5,000,000+ total impressions/views across platforms ● 2,000,000+ likes generated through organic and campaign content ● 100M+ potential reach through influencer and brand collaborations ● 1,000,000+ views on viral MasterClass x Noam Chomsky campaign ● 25,000+ YouTube subscribers grown for OBSV Group ● Managed content for 800+ paying Patreon members, generating $5,000+/month recurring revenue for The Tight Rope Podcast ● 3–6x audience engagement growth for Campbell Hall Basketball (NBA-level spotlight: sons of Chris Paul & Richard Hamilton) ● 10,000+ pieces of content ideated, written, or edited across all platforms

Available to hire

With 8+ years of experience growing brands through strategic content, data-driven campaigns, and authentic digital storytelling, I’m confident in my ability to amplify your presence across platforms and connect your brand with new and loyal audiences alike.

My background includes executing social media strategy for companies in over 10 different industries, driving engagement, and scaling communities on Instagram, TikTok, Facebook, YouTube and more. I specialize in creating high-performing content including videos, reels, graphics, and copy that aligns with brand voice while driving conversion.

I’ve generated over 5M views & boosted engagement of brands by over 100% in my 8+ year career, using trend-based storytelling and a refined content calendar. Here are a few relevant achievements of mine:

● 5,000,000+ total impressions/views across platforms
● 2,000,000+ likes generated through organic and campaign content
● 100M+ potential reach through influencer and brand collaborations
● 1,000,000+ views on viral MasterClass x Noam Chomsky campaign
● 25,000+ YouTube subscribers grown for OBSV Group
● Managed content for 800+ paying Patreon members, generating $5,000+/month recurring
revenue for The Tight Rope Podcast
● 3–6x audience engagement growth for Campbell Hall Basketball (NBA-level spotlight: sons
of Chris Paul & Richard Hamilton)
● 10,000+ pieces of content ideated, written, or edited across all platforms

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Social Media & Digital Marketing at Observation Group, Inc.

April 1, 2020 - January 1, 2025

Led the implementation of digital marketing initiatives, leveraging analytics to optimize campaign performance; managed customer relationships with a strategic digital-first approach, enhancing brand perception and user experience; spearheaded content strategy, increasing engagement across social media and other marketing channels; supported sales operations by managing prospect calls, meetings, and demos, contributing to revenue growth.

Social Media Manager at Campbell Hall Episcopal School

June 1, 2018 - April 1, 2020

Designed and implemented a social media strategy that strengthened the school's digital presence and community engagement for their prestigious basketball program; developed a cohesive brand voice and messaging, driving higher engagement and audience growth; led initiatives connecting the brand to broader audiences through strategic storytelling and digital marketing.

Royalties Department Intern at NKSFB, LLC

May 1, 2017 - July 1, 2017

Conducted in-depth analysis of artist, producer, and publisher agreements to ensure compliance; assisted in preparing royalty statements, ensuring accuracy and efficiency in reporting; supported quarterly publisher statement development through detailed data analysis and research.