CHARLES SPADY

Billboards in prime Las Vegas locations, including highway placements and The Strip. The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”. Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo branding graphicdesigner designer logo

• Art Director
• Brand Designer
• Content Designer

Billboards in prime Las Vegas locations, including highway placements and The Strip. The clear, bold typography and food imagery drive home the message: “All You Need is Love & Some Pasta”. Impact: Dominates the Las Vegas skyline, ensuring high brand recall and attracting customers. photo graphicdesigner logo branding designer

• Art Director
• Brand Designer
• Content Designer

A custom mobile ad mockup showcasing how the campaign can be extended to digital and social media marketing. The design consistency across platforms ensures brand recognition. Impact: Seamless digital integration for online marketing campaigns and social sharing. photo logo branding graphicdesigner designer

• Art Director
• Brand Designer
• Content Designer

Page 1: Initial Wireframes & Concept Sketches (Top-left panel) – The Mountain View concept begins with a structured four-block layout to define the homepage flow on a computer screen. It includes a "Click to View Hotel Package" button, setting up the user journey. (Top-middle panel) – A wireframe outline showing the navigation and content sections, detailing how the pages will be organized. (Top-right panel) – A more refined wireframe set, focusing on image placement, text sections, and interactive elements like schedules and booking options. (Bottom-left panel) – A creative wireframe iteration, showcasing how the Mountain View experience can be visually represented with photography and storytelling elements. (Bottom-middle panel) – A mobile wireframe version, conceptualizing how the app might function on a smartphone. (Bottom-right panels: 6, 7, 8) – These frames show individual UI elements, including an animated schedule concept, a snowboarding-themed navigation design, and an illustrated special offers section. photo graphicdesigner designer branding logo

• Art Director
• Brand Designer
• Content Designer

(First three panels from the left) – Concepts for the Mountain View mobile app, including: A homepage layout with a dynamic menu. A calendar integration showing scheduled dates and hotel events. A cartoon-style mascot element for a fun, engaging brand identity. (Middle-bottom panels) – A promotional event banner for the hotel, integrating time-sensitive offers and a clean, structured layout. (Final panel on the right) – A fully developed logo concept, using the stylized "M" and "V" to reinforce branding. This UX sketch series explores the evolution of the Mountain View Hotel website and mobile app, from initial wireframes to fully visualized UI components. It strategically incorporates animation, storytelling, and branding elements to create an engaging user experience.

• Art Director
• Brand Designer
• Content Designer

(Left-side wireframe panels) – Further iterations of computer screen layouts, refining the placement of images, buttons, and text to establish a cohesive flow. (Right-side design panel) – A visual development of the landing page, incorporating the Mountain View Hotel branding, ski-themed graphics, and a large CTA (Call to Action) button leading to package selections. (Bottom-left panel) – A photo-driven design concept, integrating human elements to connect with the audience. (Bottom-right panel) – A high-fidelity iteration of the landing page, showing finalized typography, images, and button designs, ensuring brand consistency and engagement. photo graphicdesigner branding designer logo

• Art Director
• Brand Designer
• Content Designer