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Hi, I’m Ciara Tracey, a senior social strategist and content director with 6+ years’ experience leading creative strategy, campaign development and multi-platform content for global brands, agencies and experiential projects. I specialise in developing narrative-led concepts, directing shoots and producing social-first storytelling that drives measurable engagement and commercial impact. I’m highly skilled in end-to-end delivery—from insight and ideation to production, paid amplification and performance optimisation across beauty, lifestyle, fashion, luxury, retail and experiential environments. I’m passionate about narrative-driven campaigns, immersive activations and social-first storytelling that resonates with audiences and delivers tangible results for brands and partners.…Hi, I’m Ciara Tracey, a senior social strategist and content director with 6+ years’ experience leading creative strategy, campaign development and multi-platform content for global brands, agencies and experiential projects. I specialise in developing narrative-led concepts, directing shoots and producing social-first storytelling that drives measurable engagement and commercial impact. I’m highly skilled in end-to-end delivery—from insight and ideation to production, paid amplification and performance optimisation across beauty, lifestyle, fashion, luxury, retail and experiential environments. I’m passionate about narrative-driven campaigns, immersive activations and social-first storytelling that resonates with audiences and delivers tangible results for brands and partners.

Ciara Tracey

Creative Director, Content Producer, Brand Strategist, +5

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Hi, I’m Ciara Tracey, a senior social strategist and content director with 6+ years’ experience leading creative strategy, campaign development and multi-platform content for global brands, agencies and experiential projects. I specialise in developing narrative-led concepts, directing shoots and producing social-first storytelling that drives measurable engagement and commercial impact. I’m highly skilled in end-to-end delivery—from insight and ideation to production, paid amplification and performance optimisation across beauty, lifestyle, fashion, luxury, retail and experiential environments. I’m passionate about narrative-driven campaigns, immersive activations and social-first storytelling that resonates with audiences and delivers tangible results for brands and partners.…Hi, I’m Ciara Tracey, a senior social strategist and content director with 6+ years’ experience leading creative strategy, campaign development and multi-platform content for global brands, agencies and experiential projects. I specialise in developing narrative-led concepts, directing shoots and producing social-first storytelling that drives measurable engagement and commercial impact. I’m highly skilled in end-to-end delivery—from insight and ideation to production, paid amplification and performance optimisation across beauty, lifestyle, fashion, luxury, retail and experiential environments. I’m passionate about narrative-driven campaigns, immersive activations and social-first storytelling that resonates with audiences and delivers tangible results for brands and partners.

Available to hire

Hi, I’m Ciara Tracey, a senior social strategist and content director with 6+ years’ experience leading creative strategy, campaign development and multi-platform content for global brands, agencies and experiential projects. I specialise in developing narrative-led concepts, directing shoots and producing social-first storytelling that drives measurable engagement and commercial impact. I’m highly skilled in end-to-end delivery—from insight and ideation to production, paid amplification and performance optimisation across beauty, lifestyle, fashion, luxury, retail and experiential environments.

I’m passionate about narrative-driven campaigns, immersive activations and social-first storytelling that resonates with audiences and delivers tangible results for brands and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Freelance Social Strategist & Content Director at Ciara Tracey

May 1, 2024 - November 25, 2025

Freelance social strategist and content director delivering end-to-end campaigns for luxury brands, culture institutions and live experiences. Develops creative concepts, leads shoots, and builds social storytelling to drive engagement and commercial impact.

Lead Content & Social Strategist at Halcyon Gallery

September 1, 2025 - September 1, 2025

Lead content and social strategy across UK and US markets, manage in-house creative team and external partners to deliver campaigns, films and shoots for major artists and exhibitions. Oversee paid media, content production and brand positioning to drive engagement, sales and global brand growth.

Senior Strategist at Yield Gallery

March 1, 2024 - March 1, 2024

Developed social strategy and content planning; delivered multi-channel storytelling and influencer engagements; contributed to growth and brand narrative.

Senior Campaign Manager at Harper Boutique

November 1, 2022 - November 1, 2022

Led campaigns and content for brand partnerships; coordinated cross-functional teams and multi-channel storytelling.

Digital Marketing Manager at Full Circle Digital Marketing Agency

May 1, 2022 - May 1, 2022

Developed digital marketing strategies and ran campaigns for diverse clients; contributed to creative and strategic development including a £7M installation proposal in Leiden.

Head of Content & Digital Marketing at Halcyon Gallery

March 1, 2024 - September 30, 2025

Led the Content & Digital Marketing function, shaping narrative direction and social strategy across UK and US campaigns. Drove 2M+ organic views in four days for Dominic Harris installation and grew Instagram by 113%, contributing to US market expansion and brand repositioning. Spearheaded immersive exhibition concepts, on-site shoots and long-form content production, ensuring alignment across social, in-store activations and paid media. Managed post-production and repurposing of content for social and paid channels; oversaw paid media strategy with Havas, delivering a 160% sales uplift and £1.7M in the first month.

Head of Marketing at Contemporary Fine Art Gallery

November 1, 2022 - March 31, 2024

Developed narrative frameworks and campaign storytelling across exhibitions and artists. Led creative direction for photoshoots and long-form films, managing shot lists, treatments, on-set direction and full production. Created immersive exhibition concepts and in-gallery experiences while aligning digital, in-store and editorial placements.

Digital Marketing Manager at FCDM (Full Circle Digital Marketing) Agency

July 1, 2021 - June 30, 2022

Managed on-site activations for Adobe Express experiential campaigns, acting as the primary client contact, resolving live queries, tracking KPI performance and ensuring smooth operational delivery.

Senior Marketing Manager at Harper Boutique

June 1, 2022 - November 30, 2022

Led digital marketing initiatives for a luxury boutique, crafting strategies to grow brand presence and e-commerce performance during tenure.