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I am a strategic and analytical professional with 18+ years of experience in brand strategy and communication, specializing in AI-driven business transformation. I translate complex data and ambiguous information into actionable, human-centered strategies for global brands. A collaborative leader, I bridge technical, creative, and business teams to drive measurable innovation and growth. I have led cross-functional teams on AI-supported content projects for industrial, FMCG, and tourism clients; steered brand positioning and strategic proposals; and integrated AI tools to enhance creativity and efficiency in workflows. I am passionate about sustainable storytelling and turning data into compelling narratives.…I am a strategic and analytical professional with 18+ years of experience in brand strategy and communication, specializing in AI-driven business transformation. I translate complex data and ambiguous information into actionable, human-centered strategies for global brands. A collaborative leader, I bridge technical, creative, and business teams to drive measurable innovation and growth. I have led cross-functional teams on AI-supported content projects for industrial, FMCG, and tourism clients; steered brand positioning and strategic proposals; and integrated AI tools to enhance creativity and efficiency in workflows. I am passionate about sustainable storytelling and turning data into compelling narratives.

Çiğdem Zeytin

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am a strategic and analytical professional with 18+ years of experience in brand strategy and communication, specializing in AI-driven business transformation. I translate complex data and ambiguous information into actionable, human-centered strategies for global brands. A collaborative leader, I bridge technical, creative, and business teams to drive measurable innovation and growth. I have led cross-functional teams on AI-supported content projects for industrial, FMCG, and tourism clients; steered brand positioning and strategic proposals; and integrated AI tools to enhance creativity and efficiency in workflows. I am passionate about sustainable storytelling and turning data into compelling narratives.…I am a strategic and analytical professional with 18+ years of experience in brand strategy and communication, specializing in AI-driven business transformation. I translate complex data and ambiguous information into actionable, human-centered strategies for global brands. A collaborative leader, I bridge technical, creative, and business teams to drive measurable innovation and growth. I have led cross-functional teams on AI-supported content projects for industrial, FMCG, and tourism clients; steered brand positioning and strategic proposals; and integrated AI tools to enhance creativity and efficiency in workflows. I am passionate about sustainable storytelling and turning data into compelling narratives.

Available to hire

I am a strategic and analytical professional with 18+ years of experience in brand strategy and communication, specializing in AI-driven business transformation. I translate complex data and ambiguous information into actionable, human-centered strategies for global brands. A collaborative leader, I bridge technical, creative, and business teams to drive measurable innovation and growth.

I have led cross-functional teams on AI-supported content projects for industrial, FMCG, and tourism clients; steered brand positioning and strategic proposals; and integrated AI tools to enhance creativity and efficiency in workflows. I am passionate about sustainable storytelling and turning data into compelling narratives.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Language

Turkish

Fluent

English

Advanced

Work Experience

Senior Strategist / Creative Process Integrator at Digital Panorama / Increa360

January 1, 2023 - January 1, 2025

Led AI-supported communication strategies for industrial and FMCG clients, translating sustainability goals (EU Green Deal) and technical data into actionable brand narratives. Directed cross-functional teams (creative, production, technical) to manage and deliver CGI and AI-driven content projects, ensuring alignment with client’s strategic objectives. Directed brand positioning and strategic proposal development, integrating AI tools to enhance innovation and efficiency in creative and strategic workflows.

Senior Strategic Planner / Project Manager at Rhinorunner

January 1, 2020 - January 1, 2023

Designed and executed integrated communication strategies for FMCG and tourism clients, analyzing market data to identify opportunities for brand growth and measurable marketing outcomes. Acted as the central point of contact between C-level clients and internal teams (creative, production) to ensure project deliverables were high-quality, on-time, and aligned with core business goals.

Strategic Planner at Plasenta Communication Agency & Netfork C2A

January 1, 2013 - January 1, 2018

Managed digital marketing and social media strategy development for leading consumer brands. Translated data-driven insights and audience analytics into effective creative concepts, ensuring cross-platform consistency and strengthening audience engagement.

Senior Copywriter at Various Agencies (Art Group, Ağustos ADV, etc.)

January 1, 2004 - January 1, 2012

Developed integrated campaign concepts and creative copy for top-tier global brands including Volkswagen, Microsoft, Pfizer, Unilever, and Yapı Kredi.