Creative graphic designer with 8 years of experience building visual identities, brand systems, and print and digital collateral for clients across gaming, publishing, and consumer brands. Skilled in logo design, illustration, typography, and packaging/trade dress, with a track record managing brand consistency for 15+ international clients. Adept at translating creative direction into polished, production-ready assets under tight deadlines. Experienced leading end-to-end design for print and digital deliverables, collaborating with editorial and marketing teams, and maintaining quality standards across vendors and platforms.

Cindy Paola Cervera Pineda

Creative graphic designer with 8 years of experience building visual identities, brand systems, and print and digital collateral for clients across gaming, publishing, and consumer brands. Skilled in logo design, illustration, typography, and packaging/trade dress, with a track record managing brand consistency for 15+ international clients. Adept at translating creative direction into polished, production-ready assets under tight deadlines. Experienced leading end-to-end design for print and digital deliverables, collaborating with editorial and marketing teams, and maintaining quality standards across vendors and platforms.

Available to hire

Creative graphic designer with 8 years of experience building visual identities, brand systems, and print and digital collateral for clients across gaming, publishing, and consumer brands. Skilled in logo design, illustration, typography, and packaging/trade dress, with a track record managing brand consistency for 15+ international clients.

Adept at translating creative direction into polished, production-ready assets under tight deadlines. Experienced leading end-to-end design for print and digital deliverables, collaborating with editorial and marketing teams, and maintaining quality standards across vendors and platforms.

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Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Senior Graphic Designer at Final Score Game
May 1, 2025 - Present
Own graphic development for board game components, rulebooks, and trade dress in collaboration with the editorial team to ensure visual consistency across the product line. Design marketing collateral including editorial layouts, advertisements, flyers, and brochures for retail and trade audiences. Prepare print-ready files for multiple media and printers, maintaining quality standards across vendors. Create stands and promotional displays for industry events. Develop supporting digital assets including website graphics, social content, and email newsletters. Benchmark industry trends via moodboarding to inform creative direction.
Graphic Artist at East Side Games
October 1, 2024 - November 1, 2024
Developed concept art, mood boards, and storyboards to define game visual tone and style. Maintained art-style consistency across deliverables in line with creative direction. Edited and produced promotional videos, trailers, and teasers.
Brand Designer at Hawn Consulting
October 1, 2024 - December 1, 2024
Created brand guidelines, style guides, and visual identity systems for client engagements. Produced on-brand graphics for digital and print marketing collateral and social content. Designed and formatted email campaigns optimized for engagement. Partnered with the content marketing team on blog and social asset formatting.
Digital Graphic Artist at Yo Soy Amarilla
April 1, 2021 - May 1, 2022
Created concept-based and storytelling illustrations for a published author's emotional-support book. Managed typography systems across recurring newsletter designs. Designed and developed 15+ course presentation decks in Illustrator and InDesign. Produced digital marketing assets and social campaigns for Facebook and Instagram.
Freelance Graphic Designer at Multiple Clients
June 1, 2018 - May 1, 2025
Designed logos and brand identities for 15+ clients across six countries, delivering projects under tight deadlines while maintaining high customer satisfaction. Improved corporate print strategy for MAS Academy (masacademy.io). Redesigned smarteaching.com.mx on WordPress CMS and produced social media and informational layouts.

Education

Bachelor of Industrial Design at Universidad El Bosque
July 21, 2013 - August 16, 2018
Bachelor of Industrial Design at Universidad El Bosque
July 1, 2013 - August 1, 2018
Bachelor of Industrial Design at Universidad El Bosque
July 1, 2013 - August 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment, Education, Consumer Goods, Professional Services