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I have 8+ years of experience across both ad agency and platform sides as an Account Manager and Senior Performance Marketer, with expertise in account management, SaaS sales, media planning & buying strategy and creative performance across Programmatic, Social Media, OTA and OOH channels.…

Cindy Pranata

Content Creator, Digital Marketer, Social Media Manager, +5

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I have 8+ years of experience across both ad agency and platform sides as an Account Manager and Senior Performance Marketer, with expertise in account management, SaaS sales, media planning & buying strategy and creative performance across Programmatic, Social Media, OTA and OOH channels.…

Available to hire

I have 8+ years of experience across both ad agency and platform sides as an Account Manager and Senior Performance Marketer, with expertise in account management, SaaS sales, media planning & buying strategy and creative performance across Programmatic, Social Media, OTA and OOH channels.

Skills

Experience Level

Google Ads

Expert

Facebook Ads

Expert

SaaS

Expert

Work Experience

Senior Performance Manager at Publicis Groupe

February 1, 2023 - Present

Led strategic media planning and performance execution for key SEA accounts (L’Oréal Travel Retail, Singapore Tourism Board, Citibank, BMW, Eurokars, Invisa) and managed end-to-end performance management with insights and executive presentations; partnered with publishers, creative teams and tech vendors to test and implement new ad formats; achieved 30-40% improvements in campaign performance and ROAS.

Account Manager, SMB at Twitter

March 1, 2021 - December 31, 2022

Drove SaaS sales and revenue for SMB accounts in Singapore; managed paid social and programmatic campaigns; collaborated with media, ad ops, and creative teams to optimize campaigns and drive renewals.

Regional Account Executive at Mindshare (Group M)

January 1, 2018 - October 1, 2019

Developed integrated media strategies across programmatic, social and OTA channels for SEA; led end-to-end campaign execution, budgeting, and KPI tracking; expanded cross-sell/upsell opportunities and partnerships with publishers and tech vendors to grow account value.