Available to hire
Hi, I’m Cindy Hoang. I’m a data-driven digital marketing professional with a proven track record in PPC, search advertising, and multi-channel campaigns that hit business goals. I enjoy turning complex data into clear, actionable recommendations and collaborating with teams to optimize performance and ROI.
My sweet spot is building scalable, high-impact paid media programs (Google, Bing, Meta) and translating metrics into strategic decisions, driving revenue and continued growth for e-commerce and travel clients.
Experience Level
Language
English
Fluent
Work Experience
PPC Analyst
July 1, 2024 - November 1, 2025Led end-to-end PPC projects for e-commerce and lead generation clients, ensuring on-time delivery and alignment with business goals. Executed, analyzed, and optimized Bing, Google Ads, and Meta campaigns, managing $80K+ monthly ad spend and improving ROAS by 30–50% through data-driven strategies and A/B testing. Produced recurring performance analyses for clients, translating complex metrics into clear recommendations that guide strategic decisions and drive long-term digital marketing.
Digital Marketing Analyst at KODDI
June 2, 2023 - December 2, 2023Developed and tracked paid search campaigns for diverse travel clients, exceeding ROAS and CTR benchmarks. Produced 75+ comprehensive client reports and presentations monthly, offering actionable insights for ongoing campaign optimization. Employed data-driven strategies, leveraging Excel and Tableau for meticulous analysis and budget allocation across meta search and social media platforms.
Managing Partner at (Self-Run / Private)
March 1, 2015 - July 1, 2022Established multi-platform brand presence on Amazon, Etsy, Facebook Marketplace, and eBay, catering to diverse customer bases. Spearheaded daily operations in product development, supplier relations, and marketing efforts, driving revenue and customer satisfaction. Successfully leveraged PPC and advertising tactics to generate $10,000 in sales within the inaugural month of product launch, demonstrating effective campaign management skills.
Recruiter & Co-Web Master (Volunteer) at HCRC (Volunteer)
March 1, 2015 - July 2, 2022Led a team of 5 students from the University of New Orleans and Southern University, fostering collaboration and achievement. Collaborated with the Web Master to oversee social media, marketing, and student applications, enhancing online presence and engagement. Transformed data-driven insights for the Executive Director, ensuring alignment with parental and student expectations and supporting strategic decision-making.
Education
Master of Science in Analytics at Georgia Institute of Technology
January 11, 2030 - May 1, 2026Bachelor of Science in Biological Sciences at University of New Orleans
January 11, 2030 - March 26, 2026Qualifications
Microsoft Advertising Certification
January 11, 2030 - March 26, 2026Google Ads Certification
January 11, 2030 - March 26, 2026Google Analytics Certification
January 11, 2030 - March 26, 2026Meta Ads Specialist
January 11, 2030 - March 26, 2026HubSpot Certification
January 11, 2030 - March 26, 2026Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services
Experience Level
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