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Hi, I’m Cindy Pham. I’m a program manager and freelance social media strategist with 7+ years bridging cross-functional operations and hands-on content execution. At Zillow, I led performance‑review and training programs for 6,000+ employees end-to-end: timeline ownership, stakeholder alignment, systems testing, and change communications. In parallel, I founded Show Up Socials, a social media studio for beauty, wellness, and small‑business brands, driving 174K+ organic views and 365% average reach growth for clients. I bring the same rigor to both program management and content strategy: clear timelines, stakeholder communication, and metrics‑driven iteration. I’m seeking part-time, contract PM or social media roles that draw on this dual skill set.…Hi, I’m Cindy Pham. I’m a program manager and freelance social media strategist with 7+ years bridging cross-functional operations and hands-on content execution. At Zillow, I led performance‑review and training programs for 6,000+ employees end-to-end: timeline ownership, stakeholder alignment, systems testing, and change communications. In parallel, I founded Show Up Socials, a social media studio for beauty, wellness, and small‑business brands, driving 174K+ organic views and 365% average reach growth for clients. I bring the same rigor to both program management and content strategy: clear timelines, stakeholder communication, and metrics‑driven iteration. I’m seeking part-time, contract PM or social media roles that draw on this dual skill set.

Cindy Pham

Social Media Manager, Content Producer, Content Creator, +2

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Hi, I’m Cindy Pham. I’m a program manager and freelance social media strategist with 7+ years bridging cross-functional operations and hands-on content execution. At Zillow, I led performance‑review and training programs for 6,000+ employees end-to-end: timeline ownership, stakeholder alignment, systems testing, and change communications. In parallel, I founded Show Up Socials, a social media studio for beauty, wellness, and small‑business brands, driving 174K+ organic views and 365% average reach growth for clients. I bring the same rigor to both program management and content strategy: clear timelines, stakeholder communication, and metrics‑driven iteration. I’m seeking part-time, contract PM or social media roles that draw on this dual skill set.…Hi, I’m Cindy Pham. I’m a program manager and freelance social media strategist with 7+ years bridging cross-functional operations and hands-on content execution. At Zillow, I led performance‑review and training programs for 6,000+ employees end-to-end: timeline ownership, stakeholder alignment, systems testing, and change communications. In parallel, I founded Show Up Socials, a social media studio for beauty, wellness, and small‑business brands, driving 174K+ organic views and 365% average reach growth for clients. I bring the same rigor to both program management and content strategy: clear timelines, stakeholder communication, and metrics‑driven iteration. I’m seeking part-time, contract PM or social media roles that draw on this dual skill set.

Available to hire

Hi, I’m Cindy Pham. I’m a program manager and freelance social media strategist with 7+ years bridging cross-functional operations and hands-on content execution. At Zillow, I led performance‑review and training programs for 6,000+ employees end-to-end: timeline ownership, stakeholder alignment, systems testing, and change communications. In parallel, I founded Show Up Socials, a social media studio for beauty, wellness, and small‑business brands, driving 174K+ organic views and 365% average reach growth for clients.

I bring the same rigor to both program management and content strategy: clear timelines, stakeholder communication, and metrics‑driven iteration. I’m seeking part-time, contract PM or social media roles that draw on this dual skill set.

Skills

Experience Level

Expert

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Expert

Language

English

Fluent

Work Experience

Program Manager at Zillow

March 1, 2023 - July 1, 2025

Redesigned company-wide performance review process end-to-end, including planning, stakeholder alignment, systems testing, and change communications for 6,000+ employees. Led cross-functional alignment with Product, HRBP, Communications, and L&D; managed end-to-end review cycle and produced data-driven insights for leadership.

L&D Sales Trainer at Zillow

December 1, 2020 - March 1, 2023

Redesigned onboarding using adult learning theory, scaling the model across business lines and onboarding 200+ sales reps. Advised senior leaders on skills gaps via needs assessments and built training to close them. Self-taught Camtasia and produced a sales training video that cut live training hours by 10, training 250 reps and managers in a 10-minute format. Designed and delivered consultative-selling training for 200+ reps to sharpen customer discovery and product fit. Owned a 250+ rep sales training program, partnering with Instructional Design and Enablement.

Founder & Social Media Manager (Freelance) at Show Up Socials

January 1, 2020 - Present

Founded and run a social media management studio serving beauty, wellness, and small-business clients (med spas, injectors, salons, wedding vendors), owning strategy, production, and client relationships end-to-end.

Rotational Program at Zillow

June 1, 2018 - December 1, 2020

Led the Zwiki-to-Highspot migration for Sales, identified champions and built adoption reporting that drove 24% adoption. Delivered analytics training across 10 sales regions, piloted onboarding decks for sales executives across 5 regions, driving 15% conversions and a nationwide rollout. Managed a 150+ agent book of business with tailored coaching and product presentations to improve ROI and reduce churn.