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I'm Cinzia Pedicone, a Growth and Global Go-to-Market & Industrialization Specialist with 15+ years guiding manufacturing SMEs from artisanal to scalable operations. As a Senior International Advisor for the EBRD, I design and deliver internationalization and growth programs across Europe, MENA, and emerging markets, leading cross-functional teams to turn strategy into measurable results. I thrive on turning complex market opportunities into practical roadmaps that drive revenue, efficiency, and brand equity. I have a proven track record in turnaround and supply chain transformation, brand creation, and cross-cultural market execution. I help SME leadership teams implement KPI-driven roadmaps, sales enablement, and industrial process optimization, ensuring scalable production, differentiated positioning, and sustainable growth across varied geographies.…I'm Cinzia Pedicone, a Growth and Global Go-to-Market & Industrialization Specialist with 15+ years guiding manufacturing SMEs from artisanal to scalable operations. As a Senior International Advisor for the EBRD, I design and deliver internationalization and growth programs across Europe, MENA, and emerging markets, leading cross-functional teams to turn strategy into measurable results. I thrive on turning complex market opportunities into practical roadmaps that drive revenue, efficiency, and brand equity. I have a proven track record in turnaround and supply chain transformation, brand creation, and cross-cultural market execution. I help SME leadership teams implement KPI-driven roadmaps, sales enablement, and industrial process optimization, ensuring scalable production, differentiated positioning, and sustainable growth across varied geographies.

Cinzia Pedicone

Marketing Consultant, Content Strategist, Project Manager, +5

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I'm Cinzia Pedicone, a Growth and Global Go-to-Market & Industrialization Specialist with 15+ years guiding manufacturing SMEs from artisanal to scalable operations. As a Senior International Advisor for the EBRD, I design and deliver internationalization and growth programs across Europe, MENA, and emerging markets, leading cross-functional teams to turn strategy into measurable results. I thrive on turning complex market opportunities into practical roadmaps that drive revenue, efficiency, and brand equity. I have a proven track record in turnaround and supply chain transformation, brand creation, and cross-cultural market execution. I help SME leadership teams implement KPI-driven roadmaps, sales enablement, and industrial process optimization, ensuring scalable production, differentiated positioning, and sustainable growth across varied geographies.…I'm Cinzia Pedicone, a Growth and Global Go-to-Market & Industrialization Specialist with 15+ years guiding manufacturing SMEs from artisanal to scalable operations. As a Senior International Advisor for the EBRD, I design and deliver internationalization and growth programs across Europe, MENA, and emerging markets, leading cross-functional teams to turn strategy into measurable results. I thrive on turning complex market opportunities into practical roadmaps that drive revenue, efficiency, and brand equity. I have a proven track record in turnaround and supply chain transformation, brand creation, and cross-cultural market execution. I help SME leadership teams implement KPI-driven roadmaps, sales enablement, and industrial process optimization, ensuring scalable production, differentiated positioning, and sustainable growth across varied geographies.

Available to hire

I’m Cinzia Pedicone, a Growth and Global Go-to-Market & Industrialization Specialist with 15+ years guiding manufacturing SMEs from artisanal to scalable operations. As a Senior International Advisor for the EBRD, I design and deliver internationalization and growth programs across Europe, MENA, and emerging markets, leading cross-functional teams to turn strategy into measurable results. I thrive on turning complex market opportunities into practical roadmaps that drive revenue, efficiency, and brand equity.

I have a proven track record in turnaround and supply chain transformation, brand creation, and cross-cultural market execution. I help SME leadership teams implement KPI-driven roadmaps, sales enablement, and industrial process optimization, ensuring scalable production, differentiated positioning, and sustainable growth across varied geographies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

French

Advanced

Work Experience

Fractional Marketing & Growth Executive at Independent Consultant

July 9, 2011 - Present

Advising CEOs and owners on marketing strategy, international expansion, turnaround initiatives, brand repositioning, and sales enablement across global manufacturing companies.

Marketing Advisor at Client: EBRD

May 1, 2015 - Present

Designed and implemented strategic marketing and export plans for clients in furniture and related industries. Led turnaround projects involving branding, digital transformation, supply chain optimization, Sales team training, manufacturing and product strategy – all marketing mix leverages. Delivered high-impact projects, including internationalization initiatives and quality system enhancements, across multiple countries, including Kazakhstan, Tunisia, Croatia, and Kyrgyzstan. Conducted coaching for employees and management teams.

Marketing and Product Manager at LAS Mobili, Italy

April 1, 1994 - May 1, 2011

Directed international market expansions to the USA, South America, Russia, and the Middle East. Managed product development from design to market introduction. Repositioned the LAS brand through strategic marketing initiatives and digital transformation. Coordinated global sales teams in 75 countries. Led award-winning advertising campaigns and corporate events.

Marketing and Product Manager at LAS Mobili

April 1, 1994 - May 1, 2011

Turnaround strategist - fractional manager at Woodex Kuwait

October 30, 2020 - May 30, 2022

I led a full company turnaround, redefining the corporate vision, business strategy, and operating model. I developed and launched the industrial marketing strategy for the BE brand, including brand positioning, go-to-market approach, and the complete marketing mix from brand inception. I created and implemented a new corporate identity, overseeing the development of the website, social media presence, brand storytelling, and digital marketing strategy. I built and organized the sales office, including recruiting, training, and coaching the sales team. I designed and implemented the entire end-to-end supply chain, from sourcing through production and delivery. I established a new product design division, defining processes, standards, and workflows. I implemented a company-wide quality management system and reengineered the manufacturing setup to improve efficiency, quality, and scalability.

Senior International Advisor – Growth & Go-to-Market at European Bank for Reconstruction and Development UK

May 1, 2015 - Present

Led 15+ advisory projects guiding manufacturing SMEs from artisanal models to international industrial standards across furniture, defense, and metal fabrication sectors. Designed and executed global go-to-market, product, and branding strategies aligned with Bank-approved KPIs within 12–18 month project timelines. Presented board-level growth roadmaps, investment cases, and performance evaluations to CEOs and Boards of Directors. Managed EUR 60,000 net advisory engagements per project, delivering two concurrent projects annually with 100% completion rates. Supported SME leadership through change management, sales enablement, and industrial process optimization across Europe, MENA, and Central Asia.

GTM & Export Marketing Fractional Consultant at Metalway Srl Italy

January 1, 2013 - Present

Built and scaled the Steelbox brand globally, launching six product collections with structured go-to-market processes. Led end-to-end product commercialization, aligning design, manufacturing, and sales strategies for scalable production. Directed digital transformation initiatives, including website revamp, mobile application development, and performance marketing. Trained and enabled international sales teams, improving distributor performance through export sales playbooks. Contributed to multiple Red Dot Design Awards, reinforcing brand equity and premium pricing strategies.

GTM & Supply Chain Consultant (Turnaround Project) at ItalyWoodex llc Kuwait

November 1, 2020 - October 1, 2024

Led a company-critical turnaround during COVID-19, designing and executing a new end-to-end business model that restored operations within 9 months. Built a fully integrated supply chain, securing exclusive partnerships with Italian manufacturers to ensure quality, scalability, and differentiation. Directed the creation of six complete wardrobe collections, leading engineering coordination, pricing definition, and manufacturing industrialization. Founded and launched a new brand (BE: Wardrobe), defining brand positioning, pricing architecture, and sales force structure. Coordinated the launch of a flagship showroom, aligning design, operations, sales, and marketing within a complex GCC business environment.

Marketing & Product Manager at LAS Mobili Italy

April 1, 1993 - January 1, 2010

Led international expansion across 75 countries, building dealer networks exceeding 500 dealers. Managed the full product lifecycle for 20+ launches, aligning design, manufacturing scalability, and go-to-market execution. Repositioned the brand through strategic marketing, trade shows, and digital initiatives. Achieved #1 market leadership in the Middle East between 2004 and 2008. Coordinated global sales and marketing teams to ensure consistent brand messaging and pricing discipline.