I am Cinzia Pedicone, a Marketing and Growth Executive with 30+ years of international experience supporting manufacturing and industrial companies through growth, turnaround, and international expansion. I specialize in go-to-market strategy, brand transformation, product commercialization, and export market development across the U.S., Europe, the Middle East, and emerging markets. In my fractional leadership roles, I guide CEOs and owners to craft winning marketing plans, build high-performance teams, and accelerate revenue growth. My strengths include strategic marketing and positioning, digital marketing, operations optimization, and cross-functional transformation across supply chains, branding, and sales enablement. Most requested services: Business plan writing Marketing Mix Strategy Product analysis and management Turn around strategy Dealership setup Supply chain - furniture Industrial Strategy Optimization Implementation of KPI system Branding & Rebranding Creative writing Copywriting Blog writing Corporate marketing AI video creation

Cinzia Pedicone

PRO

I am Cinzia Pedicone, a Marketing and Growth Executive with 30+ years of international experience supporting manufacturing and industrial companies through growth, turnaround, and international expansion. I specialize in go-to-market strategy, brand transformation, product commercialization, and export market development across the U.S., Europe, the Middle East, and emerging markets. In my fractional leadership roles, I guide CEOs and owners to craft winning marketing plans, build high-performance teams, and accelerate revenue growth. My strengths include strategic marketing and positioning, digital marketing, operations optimization, and cross-functional transformation across supply chains, branding, and sales enablement. Most requested services: Business plan writing Marketing Mix Strategy Product analysis and management Turn around strategy Dealership setup Supply chain - furniture Industrial Strategy Optimization Implementation of KPI system Branding & Rebranding Creative writing Copywriting Blog writing Corporate marketing AI video creation

Available to hire

I am Cinzia Pedicone, a Marketing and Growth Executive with 30+ years of international experience supporting manufacturing and industrial companies through growth, turnaround, and international expansion. I specialize in go-to-market strategy, brand transformation, product commercialization, and export market development across the U.S., Europe, the Middle East, and emerging markets.

In my fractional leadership roles, I guide CEOs and owners to craft winning marketing plans, build high-performance teams, and accelerate revenue growth. My strengths include strategic marketing and positioning, digital marketing, operations optimization, and cross-functional transformation across supply chains, branding, and sales enablement.
Most requested services:
Business plan writing
Marketing Mix Strategy
Product analysis and management
Turn around strategy
Dealership setup
Supply chain - furniture
Industrial Strategy Optimization
Implementation of KPI system
Branding & Rebranding
Creative writing
Copywriting
Blog writing
Corporate marketing
AI video creation

See more

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
Portuguese
Advanced
French
Advanced

Work Experience

Fractional Marketing & Growth Executive at Independent Consultant
July 9, 2011 - Present
Advising CEOs and owners on marketing strategy, international expansion, turnaround initiatives, brand repositioning, and sales enablement across global manufacturing companies.
Marketing Advisor at Client: EBRD
May 1, 2015 - Present
Designed and implemented strategic marketing and export plans for clients in furniture and related industries. Led turnaround projects involving branding, digital transformation, supply chain optimization, Sales team training, manufacturing and product strategy – all marketing mix leverages. Delivered high-impact projects, including internationalization initiatives and quality system enhancements, across multiple countries, including Kazakhstan, Tunisia, Croatia, and Kyrgyzstan. Conducted coaching for employees and management teams.
Marketing and Product Manager at LAS Mobili, Italy
April 1, 1994 - May 1, 2011
Directed international market expansions to the USA, South America, Russia, and the Middle East. Managed product development from design to market introduction. Repositioned the LAS brand through strategic marketing initiatives and digital transformation. Coordinated global sales teams in 75 countries. Led award-winning advertising campaigns and corporate events.
Marketing and Product Manager at LAS Mobili
April 1, 1994 - May 1, 2011
Directed international market expansions to the USA, South America, Russia, and the Middle East. Managed product development from design to market introduction. Repositioned the LAS brand through strategic marketing initiatives and digital transformation. Coordinated global sales teams in 75 countries. Led award-winning advertising campaigns and corporate events.
Turnaround strategist - fractional manager at Woodex Kuwait
October 30, 2020 - May 30, 2022
I led a full company turnaround, redefining the corporate vision, business strategy, and operating model. I developed and launched the industrial marketing strategy for the BE brand, including brand positioning, go-to-market approach, and the complete marketing mix from brand inception. I created and implemented a new corporate identity, overseeing the development of the website, social media presence, brand storytelling, and digital marketing strategy. I built and organized the sales office, including recruiting, training, and coaching the sales team. I designed and implemented the entire end-to-end supply chain, from sourcing through production and delivery. I established a new product design division, defining processes, standards, and workflows. I implemented a company-wide quality management system and reengineered the manufacturing setup to improve efficiency, quality, and scalability.

Education

MBA in Business Administration and Marketing at European PFI
October 1, 1991 - July 15, 1996
Technical High School Diploma: Business Consulting and Foreign Languages at Technical High School
October 1, 1982 - July 15, 1987
MBA in Business Administration and Marketing at European PFI
January 11, 2030 - December 31, 2025
Technical High School Diploma: Business Consulting and Foreign Languages at Technical High School
January 11, 2030 - December 31, 2025

Qualifications

Red Dot Design Award 2024
January 11, 2030 - December 31, 2025
ADI Index Design Award 2024
January 11, 2030 - December 31, 2025
Chicago Good Design Award 2023
January 11, 2030 - December 31, 2025

Industry Experience

Manufacturing, Professional Services, Retail, Other, Consumer Goods, Transportation & Logistics