Hi! I'm Monica, a Brand & Marketing Specialist passionate about helping brands grow through thoughtful strategy and creative execution. With experience in brand marketing, social media, and content production, I've worked on marketing activations, agency coordination, partnership campaigns, branding projects, and content strategy across both corporate and freelance environments. My background as a Brand Executive, combined with hands-on experience as a content creator, allows me to understand both the business side of marketing and the content that connects with audiences. I can help with brand strategy, content planning, social media management, copywriting, campaign coordination, and project management. I value clear communication, organized workflows, and delivering work that aligns with your brand goals. Let's create something meaningful together!

Monica Adjie Wahyudi

Hi! I'm Monica, a Brand & Marketing Specialist passionate about helping brands grow through thoughtful strategy and creative execution. With experience in brand marketing, social media, and content production, I've worked on marketing activations, agency coordination, partnership campaigns, branding projects, and content strategy across both corporate and freelance environments. My background as a Brand Executive, combined with hands-on experience as a content creator, allows me to understand both the business side of marketing and the content that connects with audiences. I can help with brand strategy, content planning, social media management, copywriting, campaign coordination, and project management. I value clear communication, organized workflows, and delivering work that aligns with your brand goals. Let's create something meaningful together!

Available to hire

Hi! I’m Monica, a Brand & Marketing Specialist passionate about helping brands grow through thoughtful strategy and creative execution.

With experience in brand marketing, social media, and content production, I’ve worked on marketing activations, agency coordination, partnership campaigns, branding projects, and content strategy across both corporate and freelance environments. My background as a Brand Executive, combined with hands-on experience as a content creator, allows me to understand both the business side of marketing and the content that connects with audiences.

I can help with brand strategy, content planning, social media management, copywriting, campaign coordination, and project management. I value clear communication, organized workflows, and delivering work that aligns with your brand goals.

Let’s create something meaningful together!

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Language

English
Fluent

Work Experience

Brand Executive – Susu Steril Tujuh Kurma at PT Mayora Indah
April 1, 2025 - November 1, 2025
Reviewed social media content, KOL deliverables, and campaign materials with agencies to ensure alignment with brand objectives. Coordinated content production (photoshoot preparation, agency communication, and creative asset planning). Executed marketing activations and partnership campaigns including brand collaborations, giveaways, e-commerce bundling programs, booth activations, and offline events. Conducted outreach and relationship management with external partners such as Umrah and Hajj travel agencies for educational and promotional activations. Supported deployment and coordination of 60+ SPGs, including retail branding execution and promotional activities to strengthen brand visibility. Coordinated POSM planning, design briefing, national allocation, deployment, and inventory management with national sales teams.
Freelance Brand & Social Media Specialist at Kirei Home wear
February 1, 2025 - March 1, 2025
Built a cohesive brand identity including brand story, visual direction, and brand guidelines. Conducted market and competitor research to generate content ideas aligned with the target audience. Planned content production including photoshoot concepts, mood boards, and shot guidelines. Designed 25+ branded social media assets (templates and captions). Developed a 3-month content calendar and scheduling plan to support the brand’s social media presence.
Freelance Copywriter at PT Izzan Jelajah Dunia
December 1, 2024 - January 1, 2025
Researched and developed innovative content ideas for travel-related campaigns and promotions. Wrote engaging content scripts and captions for social media and marketing materials. Reviewed and edited copy for magazines and websites to ensure alignment with the brand tone and style.
Risk Advisory Intern at Deloitte Konsultan Indonesia
August 1, 2023 - December 1, 2023
Supported internal control assessments and risk analysis across multiple business functions. Conducted internal control testing and identified process improvement opportunities using the COSO framework. Prepared client presentations and reports summarizing risk assessment findings and recommendations.

Education

Bachelor in Management (Finance and Banking) at Universitas Prasetiya Mulya (School of Business and Economics)
January 1, 2019 - January 1, 2023

Qualifications

Branding and Content Strategy Program (Intimate Sesh By Nesh)
February 1, 2025 - March 1, 2025
Virtual Assistance, Social Media Management and Project Management Training (SGB Virtual Assistant Course)
November 1, 2024 - January 1, 2025

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services