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Hello, I’m Nurohmah Citadiyah, a brand marketing professional with over 5 years experience in consumer goods and beauty. I’ve led 360 marketing initiatives, developed campaigns from ATL to digital, and collaborated with agencies and KOLs to drive growth and engagement. I’m passionate about building cohesive brand ecosystems and translating insights into measurable sales and brand equity. I thrive in fast-paced environments, enjoy mentoring teams, and continuously explore new digital tools and platforms to amplify reach. My goal is to craft compelling brand stories that resonate with customers and deliver tangible business results.…Hello, I’m Nurohmah Citadiyah, a brand marketing professional with over 5 years experience in consumer goods and beauty. I’ve led 360 marketing initiatives, developed campaigns from ATL to digital, and collaborated with agencies and KOLs to drive growth and engagement. I’m passionate about building cohesive brand ecosystems and translating insights into measurable sales and brand equity. I thrive in fast-paced environments, enjoy mentoring teams, and continuously explore new digital tools and platforms to amplify reach. My goal is to craft compelling brand stories that resonate with customers and deliver tangible business results.

Nurohmah Citadiyah

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Hello, I’m Nurohmah Citadiyah, a brand marketing professional with over 5 years experience in consumer goods and beauty. I’ve led 360 marketing initiatives, developed campaigns from ATL to digital, and collaborated with agencies and KOLs to drive growth and engagement. I’m passionate about building cohesive brand ecosystems and translating insights into measurable sales and brand equity. I thrive in fast-paced environments, enjoy mentoring teams, and continuously explore new digital tools and platforms to amplify reach. My goal is to craft compelling brand stories that resonate with customers and deliver tangible business results.…Hello, I’m Nurohmah Citadiyah, a brand marketing professional with over 5 years experience in consumer goods and beauty. I’ve led 360 marketing initiatives, developed campaigns from ATL to digital, and collaborated with agencies and KOLs to drive growth and engagement. I’m passionate about building cohesive brand ecosystems and translating insights into measurable sales and brand equity. I thrive in fast-paced environments, enjoy mentoring teams, and continuously explore new digital tools and platforms to amplify reach. My goal is to craft compelling brand stories that resonate with customers and deliver tangible business results.

Available to hire

Hello, I’m Nurohmah Citadiyah, a brand marketing professional with over 5 years experience in consumer goods and beauty. I’ve led 360 marketing initiatives, developed campaigns from ATL to digital, and collaborated with agencies and KOLs to drive growth and engagement. I’m passionate about building cohesive brand ecosystems and translating insights into measurable sales and brand equity.

I thrive in fast-paced environments, enjoy mentoring teams, and continuously explore new digital tools and platforms to amplify reach. My goal is to craft compelling brand stories that resonate with customers and deliver tangible business results.

Language

Indonesian

Fluent

English

Intermediate

Work Experience

Brand Executive at PT Novel Pharmaceutical Laboratories

February 1, 2023 - Present

Assistant Brand Manager responsible for 360 marketing of consumer products, including development and implementation of marketing activities (ATL, BTL, digital campaigns). Collaborates with agencies and KOLs to enhance digital marketing and overall brand presence.

Marketing Supervisor at PT Ganesha Abadi

November 1, 2022 - January 31, 2023

Developed sales and marketing strategy; conducted B2B marketing, customer retention, and outreach to new customers. Participated in exhibitions and managed digital marketing across multiple media platforms, content creation, and campaign execution.

Social Media Specialist at PT Busana Cantik Indonesia

August 1, 2022 - October 31, 2022

Created content plans to build social media awareness, produced fashion content consistently, and conducted monthly review/evaluation of social media insights.

Senior Brand Representative at PT Orindo Alam Ayu

September 1, 2014 - August 31, 2022

Managed a major international cosmetic brand (Oriflame). Developed and implemented brand marketing strategy while building a beauty network. Supervised three core teams and maintained monthly sales revenue targets; ran Instagram ads to boost insights, engagement, and sales; helped sustain sales turnover growth during the pandemic.

Member at Backpacker Jakarta

January 1, 2021 - Present

Committee involvement and ongoing participation in organizational activities.

Public Relations at Himpunan Mahasiswa IKSI (Ikatan Keluarga Sastra Indonesia)

January 1, 2014 - December 31, 2018

Public Relations for Humanities Scholarship Expo, coordinating communications and outreach for 2014 program.