Hi, I’m Calista. I’m a passionate and highly experienced Social Media Marketing Manager with over 7 years of hands-on experience leading strategy, content creation, influencer partnerships, and community engagement across a range of industries—from education and wellness to food and beauty.
I bring a sharp eye for storytelling, a deep understanding of platform trends, and a strong command of tools like Sprout Social, Later, and Hootsuite to build out content calendars that are both strategic and on-brand. My work spans everything from campaign ideation and execution to managing affiliate programs and analyzing performance metrics to optimize for growth.
Whether it’s developing a compelling brand voice, launching an influencer campaign, or building a community that actually connects to the brand/product—my goal is always the same: to help brands show up authentically and with intention. I’m collaborative, detail-oriented, and genuinely love what I do.
Let’s connect—I’d love to help bring your brand’s vision to life.
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