Hi, I’m Calista. I’m a passionate and highly experienced Social Media Marketing Manager with over 7 years of hands-on experience leading strategy, content creation, influencer partnerships, and community engagement across a range of industries—from education and wellness to food and beauty. I bring a sharp eye for storytelling, a deep understanding of platform trends, and a strong command of tools like Sprout Social, Later, and Hootsuite to build out content calendars that are both strategic and on-brand. My work spans everything from campaign ideation and execution to managing affiliate programs and analyzing performance metrics to optimize for growth. Whether it’s developing a compelling brand voice, launching an influencer campaign, or building a community that actually connects to the brand/product—my goal is always the same: to help brands show up authentically and with intention. I’m collaborative, detail-oriented, and genuinely love what I do. Let’s connect—I'd love to help bring your brand’s vision to life.

Calista Kamson

Hi, I’m Calista. I’m a passionate and highly experienced Social Media Marketing Manager with over 7 years of hands-on experience leading strategy, content creation, influencer partnerships, and community engagement across a range of industries—from education and wellness to food and beauty. I bring a sharp eye for storytelling, a deep understanding of platform trends, and a strong command of tools like Sprout Social, Later, and Hootsuite to build out content calendars that are both strategic and on-brand. My work spans everything from campaign ideation and execution to managing affiliate programs and analyzing performance metrics to optimize for growth. Whether it’s developing a compelling brand voice, launching an influencer campaign, or building a community that actually connects to the brand/product—my goal is always the same: to help brands show up authentically and with intention. I’m collaborative, detail-oriented, and genuinely love what I do. Let’s connect—I'd love to help bring your brand’s vision to life.

Available to hire

Hi, I’m Calista. I’m a passionate and highly experienced Social Media Marketing Manager with over 7 years of hands-on experience leading strategy, content creation, influencer partnerships, and community engagement across a range of industries—from education and wellness to food and beauty.

I bring a sharp eye for storytelling, a deep understanding of platform trends, and a strong command of tools like Sprout Social, Later, and Hootsuite to build out content calendars that are both strategic and on-brand. My work spans everything from campaign ideation and execution to managing affiliate programs and analyzing performance metrics to optimize for growth.

Whether it’s developing a compelling brand voice, launching an influencer campaign, or building a community that actually connects to the brand/product—my goal is always the same: to help brands show up authentically and with intention. I’m collaborative, detail-oriented, and genuinely love what I do.

Let’s connect—I’d love to help bring your brand’s vision to life.

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Work Experience

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Education

Bachelor of Business, Marketing at California State University, Sacramento
August 31, 2013 - December 31, 2017

Qualifications

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Industry Experience

Education, Real Estate & Construction, Non-Profit Organization, Retail
    paper Calista's Marketing Portfolio
    As a marketing specialist with over 7 years of experience, I’ve led digital campaigns across education, beauty, and hospitality, building brand presence through strategy, storytelling, and community-driven content. My work spans social media management, influencer marketing, user-generated content (UGC), and full-cycle campaign execution. I’ve managed multi-platform content calendars, created viral short-form video, launched new products with UGC creators, and produced high-performing social media campaigns. I bring an eye for design and storytelling, with hands-on skills in photography, video editing, and graphic design. I combine data-driven insight with creative execution to deliver content that connects, converts, and builds lasting brand affinity. Whether you need strategy, storytelling, or social management, I bring a collaborative, agile, and results-oriented approach to every project.

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