Available to hire
Content strategist and marketing manager with 6+ years of experience working with brands in more than 15 countries. Experience with content strategy, copywriting, social media management, event organization, community management, website development, and project management with B2B, B2C and SaaS companies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Fluent
Catalan; Valencian
Beginner
Work Experience
Social Media and PR Intern at TransPerfect (Barcelona, Spain)
November 1, 2021 - May 31, 2022Created and managed content calendars for social media and websites, focusing on different audiences. Acted as community manager, responding to audience interactions and strengthening online engagement. Developed brand assets and reports, including strategy presentations and monthly social audits.
Digital Project Manager (Freelance) / Social Media Manager (Freelance) at Evoke Creative Co. (San Diego, U.S.A)
January 1, 2023 - January 31, 2024Designed and implemented digital strategies, content calendars, and marketing assets for small and medium businesses. Planned and oversaw content workflows for campaigns, collaborating with different teams and clients. Used project management methodologies and tools to coordinate deliverables, deadlines, and team workflows.
Social Media and Public Relations Manager at Jill Devine Media (St. Louis, U.S.A)
June 1, 2020 - July 31, 2023Created content calendars and adapted messaging across channels while maintaining brand consistency. Tracked performance metrics and provided regular reporting on reach, engagement, and audience growth. Managed a team of 4+ interns, coordinated influencer outreach, and oversaw community engagement initiatives.
Social Media & Marketing Strategist at MindGames, LLC (Brookfield, U.S.A)
May 1, 2021 - March 31, 2024Researched and developed buyer personas, customer journeys, and media plans. Created, adapted, and repurposed high-quality content tailored to various audiences and channels, including blog posts, video scripts, emails, and social media posts. Collaborated cross-functionally and analyzed social performance to drive audience engagement and ticket conversions.
Digital Marketing & Customer Success Intern at Fourwaves (Quebec, Canada)
October 1, 2021 - February 28, 2022Designed and implemented customer journey workflows and dashboards to optimize engagement and retention; monitored key KPIs to evaluate campaign success. Created and distributed content across website, email marketing, and social platforms as part of quarterly marketing campaigns.
Senior Content & Social Media Strategist at Keenfolks (Barcelona, Spain)
May 1, 2022 - July 31, 2025Led the development and execution of content strategies for global brands such as Coca-Cola, Nestlé, and Royal Canin. Oversaw end-to-end content creation (text, image, video) and management of paid, social, lead generation, lead nurturing, and creative campaigns on multiple channels. Wrote creative and technical copies for campaigns, social media, websites, emails, and promotional materials. Coordinated content workflows and prioritized deliverables using project management tools.
Digital Marketing Intern at Hope Marketing (Atlanta, U.S.A)
March 1, 2021 - August 31, 2021Wrote weekly blog content and developed platform-specific social media posts targeting authors and publishers. Engaged with online communities as a social media manager to foster growth and enhance visibility.
Social Media and Public Relations Assistant at Steppin’ Out Adventures (Chicago, U.S.A)
September 1, 2020 - June 30, 2021Drafted and distributed press releases to over 500 media contacts; conducted outreach to influencers, vendors, and potential donors for brand partnerships. Created organic campaigns and weekly content across web, blog, and social media, actively engaging with audiences to boost reach.
Social Media Intern at Lindenwood University (St. Charles, U.S.A)
May 1, 2020 - September 30, 2020Developed and scheduled content for over 20 weekly posts across multiple platforms; ensured alignment with student-focused campaigns. Promoted events and university programs through tailored digital content, increasing awareness and engagement with key audiences.
Digital Merchandising & Customer Success Intern at Oya Femtech Apparel (Los Angeles, U.S.A)
June 1, 2021 - October 31, 2021Managed e-commerce updates including copywriting, product content, banners, and email campaigns to improve user experience and drive sales. Reviewed website analytics monthly to identify trends and proposed actionable improvements for conversion optimization.
Senior Content & Social Media Strategist at KEENFOLKS (BARCELONA, SPAIN)
May 1, 2022 - July 31, 2025Led the development and execution of content strategies for global brands, including Coca-Cola, Nestlé, and Royal Canin. Managed end-to-end content creation across text, image, and video formats and handled paid social, lead generation, and creative campaigns on multiple channels. Wrote creative and technical copy for campaigns, websites, emails, and promotional materials. Coordinated content workflows in project management tools, prioritized deliverables, and managed multiple requests.
Digital Project Manager (Freelance) / Social Media Manager (Freelance) at EVOKE CREATIVE CO. (SAN DIEGO, U.S.A)
January 1, 2023 - January 31, 2024Designed and implemented digital strategies, content calendars, and marketing assets for various small and medium businesses. Planned and oversaw content workflows for campaigns while collaborating with teams and clients. Used project management methodologies and tools to coordinate deliverables, deadlines, and team workflows.
Social Media and Public Relations Manager at JILL DEVINE MEDIA (ST. LOUIS, U.S.A)
June 1, 2020 - July 31, 2023Created and managed content calendars, adapted messaging across channels maintaining brand consistency, tracked performance metrics, and provided reports on reach and engagement. Managed a team of over 4 interns, coordinated influencer outreach, and oversaw community engagement initiatives.
Social Media & Marketing Strategist at MindGames, LLC (Brookfield, U.S.A)
May 1, 2021 - March 31, 2024Researched and developed buyer personas, customer journeys, and media plans. Created and adapted high-quality content for various channels including blogs, video scripts, emails, and social media. Collaborated cross-functionally and analyzed social performance to drive audience engagement and ticket conversions.
Social Media and PR Intern at TRANSPERFECT (BARCELONA, SPAIN)
November 1, 2021 - May 31, 2022Created and managed content calendars for social media and websites targeting different audiences. Acted as community manager responding to audience interactions and strengthening online engagement. Developed brand assets and reports, including strategy presentations and monthly social audits.
Digital Marketing & Customer Success Intern at FOURWAVES (QUEBEC, CANADA)
October 1, 2021 - February 28, 2022Designed and implemented customer journey workflows and dashboards to optimize engagement and retention. Monitored KPIs to evaluate campaign success. Created and distributed content across website, email marketing, and social platforms as part of quarterly marketing campaigns.
Digital Merchandising & Customer Success Intern at OYA FEMTECH APPAREL (LOS ANGELES, U.S.A)
June 1, 2021 - October 31, 2021Managed e-commerce updates including copywriting, product content, banners, and email campaigns to improve user experience and drive sales. Reviewed website analytics monthly to identify trends and propose actionable improvements for conversion optimization.
Digital Marketing Intern at HOPE MARKETING (ATLANTA, U.S.A)
March 1, 2021 - August 31, 2021Wrote weekly blog content and developed platform-specific social media posts targeting authors and publishers. Engaged with online communities as a social media manager to foster growth and enhance visibility.
Social Media and Public Relations Assistant at STEPPIN’ OUT ADVENTURES (CHICAGO, U.S.A)
September 1, 2020 - June 30, 2021Drafted and distributed press releases to 500+ media contacts. Conducted outreach to influencers, vendors, and potential donors for brand partnerships. Created organic campaigns and weekly content across web, blog, and social media to increase audience engagement.
Social Media Intern at LINDENWOOD UNIVERSITY (ST. CHARLES, U.S.A)
May 1, 2020 - September 30, 2020Developed and scheduled over 20 weekly posts across multiple platforms aligned with student-focused campaigns. Promoted events and university programs through tailored digital content to increase awareness and engagement.
Senior Content & Social Media Strategist at KEENFOLKS
May 1, 2022 - June 21, 2024Led the development and execution of content strategies for global brands such as Coca-Cola, Nestlé, and Royal Canin. Oversaw end-to-end content creation including text, image, and video. Managed paid media, social media, lead generation, lead nurturing, and creative campaigns across various channels. Wrote both creative and technical copies for campaigns, social media, websites, emails, and promotional materials. Coordinated content workflows in project management tools, prioritized deliverables, and assigned multiple requests.
Digital Project Manager (Freelance) / Social Media Manager (Freelance) at EVOKE CREATIVE CO.
January 1, 2023 - January 31, 2024Designed and implemented digital strategies and content calendars. Planned and oversaw content workflows for campaigns in collaboration with teams and clients. Utilized project management methodologies and tools to coordinate deliverables, deadlines, and team workflows.
Social Media and Public Relations Manager at JILL DEVINE MEDIA
June 1, 2020 - July 31, 2023Created content calendars and adapted messaging across multiple channels while maintaining brand consistency. Tracked performance metrics and provided regular reports on reach, engagement, and audience growth. Managed a team of 4+ interns, coordinated influencer outreach, and oversaw community engagement initiatives.
Social Media and Marketing Strategist at MindGames, LLC
May 1, 2021 - March 31, 2024Researched and developed buyer personas, customer journeys, and media plans. Created, adapted, and repurposed high-quality content tailored to various audiences and channels including blog posts, video scripts, emails, and social media posts. Collaborated cross-functionally and analyzed social performance to drive audience engagement and ticket conversions.
Social Media and PR Intern at TRANSPERFECT
November 1, 2021 - May 31, 2022Created and managed content calendars for social media and websites targeting different audiences. Acted as community manager responding to audience interactions and strengthening online engagement. Developed brand assets and reports including strategy presentations and monthly social audits.
Digital Marketing & Customer Success Intern at FOURWAVES
October 1, 2021 - February 28, 2022Designed and implemented customer journey workflows and dashboards to optimize engagement and retention. Monitored key KPIs to evaluate campaign success. Created and distributed content across website, email marketing, and social platforms as part of quarterly marketing campaigns.
Digital Merchandising & Customer Success Intern at OYA FEMTECH APPAREL
June 1, 2021 - October 31, 2021Managed e-commerce updates including copywriting, product content, banners, and email campaigns to improve user experience and drive sales. Reviewed website analytics monthly to identify trends and propose actionable improvements for conversion optimization.
Digital Marketing Intern at HOPE MARKETING
March 1, 2021 - August 31, 2021Wrote weekly blog content and developed social media posts for platforms such as Pinterest and LinkedIn targeting authors and publishers. Engaged with online communities as a social media manager to foster growth and enhance visibility.
Social Media and Public Relations Assistant at STEPPIN’ OUT ADVENTURES
September 1, 2020 - June 30, 2021Drafted and distributed press releases to over 500 media contacts. Conducted outreach to influencers, vendors, and potential donors for brand partnerships. Created organic campaigns and weekly content across web, blog, and social media, actively engaging with audiences to boost reach.
Social Media Intern at LINDENWOOD UNIVERSITY
May 1, 2020 - September 30, 2020Developed and scheduled content for over 20 weekly posts across multiple platforms. Ensured alignment with student-focused campaigns. Promoted events and university programs through tailored digital content increasing awareness and engagement with key audiences.
Education
Master at IM Digital Business School | Universitat Abat Oliba, Barcelona, Spain
January 1, 2015 - December 31, 2016Bachelor of Arts at Lindenwood University, St.Charles, U.S.A
January 1, 2015 - December 31, 2019MBA at Universidade de São Paulo (USP), São Paulo, Brazil
January 1, 2022 - December 31, 2023Master at IM DIGITAL BUSINESS SCHOOL | UNIVERSITAT ABAT OLIBA
January 1, 2020 - December 31, 2022Bachelor at LINDENWOOD UNIVERSITY
January 1, 2015 - December 31, 2019MBA at UNIVERSIDADE DE SÃO PAULO (USP)
January 1, 2019 - December 31, 2020Master at IM Digital Business School | Universitat Abat Oliba
January 1, 2021 - December 31, 2021Bachelor of Arts at Lindenwood University
January 1, 2016 - December 31, 2020Bachelor of Arts in Mass Communications (Emphasis in Media Management and Sales) at Lindenwood University
January 11, 2030 - April 28, 2026Bachelor of Arts in Interactive Media & Web Design (Minor in Advertising) at Lindenwood University
January 11, 2030 - April 28, 2026MBA in Data Science & Analytics at Universidade de São Paulo (USP)
January 11, 2030 - April 28, 2026Qualifications
Viral Marketing and How to Craft Contagious Content (University of Pennsylvania)
January 1, 2020 - December 31, 2020Google Analytics for Beginners (Google Academy)
January 1, 2020 - December 31, 2020Social Media Marketing (HubSpot Academy)
January 1, 2020 - December 31, 2020Viral Marketing and How to Craft Contagious Content (University of Pennsylvania)
January 11, 2030 - July 3, 2025Google Analytics for Beginners (Google Academy)
January 11, 2030 - July 3, 2025Social Media Marketing (HubSpot Academy)
January 11, 2030 - July 3, 2025Alpha Delta Sigma Honor Society
January 11, 2030 - April 28, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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