Claudia Pava

Available to hire

I'm a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations.

About

I’m a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands.

I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.

  • 23 years' experience
  • Joined January 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent

Industry experience

  • Non-Profit Organization
  • Professional Services
  • Retail
  • Software & Internet
  • Telecommunications
  • Media & Entertainment
  • Manufacturing

More experts

Work experience· 13 roles

Director of Marketing · NORTHWEST CENTERFeb 2024 – Feb 2025 · 1 yr 1 mo

Developed and executed end-to-end strategic marketing campaigns to drive audience engagement and brand awareness, generate leads, and create sales opportunities across seven business divisions, including a staffing services unit serving Amazon. Led an e-commerce project and managed all marketing operations, campaigns, and budget (US$1.5M). Monitored website metrics to refine strategies.

Director of Marketing · DARASH AHAVA FOUNDATIONJan 2023 – Jan 2024 · 1 yr 1 mo

Designed comprehensive digital and offline marketing and brand campaigns for a startup foundation. Set up Google Analytics, improved SEO performance, and implemented SEM strategies. Directed a marketing team of content developers, web designers, and graphic designers.

Marketing Director · IPFNov 2019 – Apr 2021 · 1 yr 6 mos

Established and scaled the marketing department for wellness functional products, leading digital transformation, lead generation delivering over 1,000 qualified leads, and launching an e-commerce platform to grow revenue and optimize listings, inventory, and pricing strategy.

Marketing Director · West QuímicaApr 2018 – May 2019 · 1 yr 2 mos
Marketing Director · WEST QUÍMICAApr 2018 – May 2019 · 1 yr 2 mos
Marketing Director · PEGAUCHOJan 2016 – Jan 2018 · 2 yrs 1 mo
Senior Marketing ConsultantJan 2015 – Present · 11 yrs 11 mos
Senior Marketing Consultant · Independent / ConsultingJan 2015 – Present · 11 yrs 11 mos

Education

MA in Marketing Management · Eafit University2011 – 2012
BA in Industrial Design · Pontificia Bolivariana University1993 – 1999

Industrial Design

Certifications and awards

Google Ads Certified2022 – 2026
Facebook Ads (Meta Blueprint) Certified2021 – 2026
SEO Fundamentals2021 – 2026
Scrum Foundation Professional Certificate (SFPC)2022 – 2026

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