Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands. I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.…I'm a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands. I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.

Claudia Pava

Marketing Strategist, Marketing Consultant, Brand Strategist, +4





I'm a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands. I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.…I'm a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands. I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.

Available to hire

I’m a marketing strategist with a proven track record delivering offline and digital marketing programs for B2B and B2C organizations. I combine strategic thinking, project management, and hands-on execution to drive growth and measurable results across brands.

I excel at elevating brand awareness, growing engagement across social and web channels, generating high-quality leads, and expanding sales channels, including e-commerce. I thrive in collaborative teams and enjoy turning data into actionable plans that boost conversion rates and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Director of Marketing at NORTHWEST CENTER

February 1, 2024 - February 1, 2025

Developed and executed end-to-end strategic marketing campaigns to drive audience engagement and brand awareness, generate leads, and create sales opportunities across seven business divisions, including a staffing services unit serving Amazon. Led an e-commerce project and managed all marketing operations, campaigns, and budget (US$1.5M). Monitored website metrics to refine strategies.

Director of Marketing at DARASH AHAVA FOUNDATION

January 1, 2023 - January 1, 2024

Designed comprehensive digital and offline marketing and brand campaigns for a startup foundation. Set up Google Analytics, improved SEO performance, and implemented SEM strategies. Directed a marketing team of content developers, web designers, and graphic designers.

Marketing Director at IPF

November 1, 2019 - April 1, 2021

Established and scaled the marketing department for wellness functional products, leading digital transformation, lead generation delivering over 1,000 qualified leads, and launching an e-commerce platform to grow revenue and optimize listings, inventory, and pricing strategy.

Marketing Director at West Química

April 1, 2018 - May 1, 2019

Led the marketing, communications, customer service, and advertising departments, and managed corresponding budgets; oversaw all departments' project lifecycle; developed and executed high-impact e-commerce strategies for the company's products; integrated digital and offline marketing, communication, and brand awareness initiatives.

Marketing Director at WEST QUÍMICA

April 1, 2018 - May 1, 2019

Led marketing, communications, customer service, and advertising; oversaw project lifecycles and developed high-impact e-commerce strategies, managing a team of ten and executing integrated digital and offline campaigns.

Marketing Director at PEGAUCHO

January 1, 2016 - January 1, 2018

Led marketing, communications, graphic design, and customer service; launched multi-channel campaigns across SEM/SEO, email marketing, social media, and paid platforms; improved UX/UI and drove lead generation.

Senior Marketing Consultant

January 1, 2015 - Present

Provide marketing support to diverse clients across multiple industries, developing and executing tailored strategies that drive growth, engagement, and brand visibility.

Senior Marketing Consultant at Independent / Consulting

January 1, 2015 - Present

Provide marketing support to diverse clients across multiple industries, developing and executing tailored strategies that drive growth, engagement, and brand visibility.

Marketing Consultant at REAL MARKETING

September 1, 2011 - December 1, 2013

Provided strategic marketing, brand, sales, and customer service consulting; designed client-specific strategies to enhance customer journeys and drive growth.

Founder and General Manager at LATAM INSIGHT

October 1, 2009 - December 1, 2015

Marketing agency serving international clients; developed integrated marketing strategies, including market research, brand and digital campaigns, and customer acquisition initiatives; managed partnerships.

National Trade Marketing Director at TIGO

March 1, 2008 - March 1, 2009

Led national marketing and sales strategies to expand sales channels and brand awareness; managed a $3M budget, supervised a rebranding initiative and sponsorship deals with major sports teams; led a 13-person team.

Regional Trade Marketing Analyst at TIGO

August 1, 2006 - March 1, 2008

Developed regional trade marketing strategies with consistent branding; managed regional operations, designed sales strategies to strengthen the sub-distributor network; monitored user behavior and sales data for ROI.

Senior Account Executive at RAPP COLLINS

February 1, 2000 - February 1, 2004

Led strategic marketing and loyalty programs focusing on CRM; designed client-specific strategies to improve acquisition, retention, and reactivation; executed effective email campaigns.