Creative professional with experience in visual branding, photography, content production, and brand experiences across fashion, lifestyle, and retail. Skilled in creative direction, project coordination, and visual storytelling, with an entrepreneurial mindset and refined aesthetic sensibility developed through years of building and managing independent brands.…

Claudia Bonazzi

Creative professional with experience in visual branding, photography, content production, and brand experiences across fashion, lifestyle, and retail. Skilled in creative direction, project coordination, and visual storytelling, with an entrepreneurial mindset and refined aesthetic sensibility developed through years of building and managing independent brands.…

Available to hire

Creative professional with experience in visual branding, photography, content production, and brand experiences across fashion, lifestyle, and retail. Skilled in creative direction, project coordination, and visual storytelling, with an entrepreneurial mindset and refined aesthetic sensibility developed through years of building and managing independent brands.

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Skills

Experience Level

Language

Italian
Fluent
Spanish; Castilian
Advanced
English
Advanced
German
Advanced

Work Experience

Co-Founder & Creative Lead at VÄNSWIM Barcelona (Fragrance & Decoration Brand)
January 1, 2023 - Present
Co-founded and led a fragrance and decoration lifestyle brand focused on curated aesthetics. Directed and created the visual identity, photography, and creative content production. Planned pop-up experiences, events, and brand presentations, and managed online sales including website content coordination. Ensured consistent visual storytelling and brand communication across digital platforms.
Creative Producer & Visual Branding Profile at Swimwear Brand | Barcelona
January 1, 2023 - Present
Developed brand from concept to launch, including visual identity, creative direction, and brand storytelling. Owned product development and coordinated brand imagery across all touchpoints. Led photography production and social media content creation, and managed Shopify e-commerce operations and website management. Built visual strategy and content planning while optimizing customer experience through cohesive digital presentation.
Co-Founder & Creative Lead at VÄN SWIM Barcelona
January 1, 2023 - Present
Brand identity, creative direction, and brand storytelling; Product development and brand image coordination across all touchpoints; Photography production and social media content creation; Shopify e-commerce operations and website management; Visual strategy, content planning, and customer experience; Visual storytelling and brand communication across digital platforms.
Founder & Content Creator (Photography & Styling) at LEDERNIE CRI (Still Life & Photographic Styling) — Maurizio Maurizi
January 1, 2021 - January 1, 2023
Produced still life photography and photographic styling work, focusing on visual storytelling through crafted product presentation and consistent aesthetic execution.
Founder & Content Creator at Maurizio Maurizi Fotografia
January 1, 2021 - December 31, 2023
Still life and photographic styling for commercial work; content creation and visual storytelling.
Founder & Project Manager at VÄNSWIM Barcelona (Konfetti Kids concept store)
January 1, 2017 - January 1, 2021
Created and managed a kids concept store brand, covering brand identity, store concept, and visual merchandising strategy. Sourced international products through industry fairs including Playtime Paris, CIFF Kids Copenhagen, and Pitti Bimbo. Managed Shopify e-commerce design and online sales, and created Instagram/Facebook campaigns, newsletters, and digital advertising. Organized in-store events and community-driven creative experiences.
Founder & Project Manager at Kids Concept Store
January 1, 2017 - December 31, 2021
Founded and managed a children's concept store focusing on brand identity, store concept, and visual merchandising; oversaw international brand sourcing and Shopify store management; organized in-store events and community-driven creative experiences.
Stylist & Set Designer at Brands4Friends (Online Fashion Shopping Club) | Berlin
January 1, 2015 - January 1, 2015
Designed visual merchandising and still-life concepts for e-commerce campaigns. Managed product styling, set design, and photography direction to support online visual communication. Produced visual content for digital channels, ensuring consistent creative and editorial aesthetics for fashion-focused brand needs.
Stylist & Set Designer at Brands 4 Friends
January 1, 2015 - December 31, 2015
Styling for e-commerce campaigns, still life concepts, product photography direction; visual content production for digital campaigns; social media content creation.
Shop Manager / Design & E-commerce Platform at MONOQI Shop | Berlin
January 1, 2012 - January 1, 2015
Handled daily e-commerce operations and online product presentation. Coordinated visual content, product uploads, and website management using Magento. Selected images and prepared editorial product presentation for online sales, maintaining quality and consistency in product imagery and customer-facing content.
Shop Manager & Visual Merchandising at MONOQI Shop
January 1, 2012 - December 31, 2015
Daily e-commerce operations and online product presentation; visual content coordination; product uploads; website management using Magento; editorial presentation for online sales.
Shop Manager & Visual Merchandising at DISORDER Shop (Concept Store) | Bergamo
January 1, 2010 - January 1, 2013
Managed retail operations and customer experience. Coordinated visual merchandising and product presentation, including in-store visual identity management. Communicated on social media and participated in international trade fairs including Bread & Butter Berlin, Bright Berlin, and Pitti Firenze. Supported blog and lifestyle/fashion content activities from Bergamo.
Content Creator / Blogger at Blog | Bergamo
January 1, 2010 - December 31, 2015
Lifestyle, fashion, and visual content; photography, social media communication and visual storytelling; creative events and collaborations management in Bergamo.
Shop Manager & Visual Merchandising at DISORDER Shop
January 1, 2010 - December 31, 2013
Retail operations and customer experience management; visual merchandising and product presentation coordination; international trade fairs; social media and in-store identity management.

Education

Bachelor Degree in Communication Sciences & Technologies at Università degli Studi di Milano
January 1, 2004 - January 1, 2007
Fashion Design, Styling & Trend Forecasting at SILV Fashion School, Bergamo
January 1, 2010 - January 1, 2011
Spanish Language Course at Instituto Cervantes
January 1, 2016 - January 1, 2016
German Language Course at Deutsch Akademie / Goethe-Institut
January 1, 2013 - January 1, 2013
Bachelor's degree in Communication Sciences & Technology at Università degli Studi di Milano
January 1, 2004 - January 1, 2007
Fashion Design, Styling & Trend Forecasting at SILV Fashion School
January 1, 2010 - January 1, 2011
Professional Photography course at GrisArt Escola Internacional de Fotografia
January 1, 2021 - January 1, 2023
Spanish language course at Instituto Cervantes
January 1, 2021 - January 1, 2021
German language course at Deutsch Akademie / Goethe-Institut
January 1, 2016 - January 1, 2016
German language course at Deutsch Akademie / Goethe-Institut
January 1, 2013 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education, Professional Services

Skills

Experience Level