Staff Writer at Life Without Andy

Wrote, edited and curated short-form news articles and long-form features to fast-paced deadlines with a focus on cultivating Life Without Andy’s distinct voice in the online youth/arts/culture Australian media space.

Produced a range of online content including webpage copywriting and SEO-optimised content in the form of blog posts and geo landing pages for clients such as SEEK, Myer, Snooze, T2 and mycar. Incorporated specific keywords to increase authority and relevance of content in order to improve page ranking in Google.

News Editor at Happy Mag

Oversaw editing and curation of all long and short-form news articles to create engaging content that pushed the limits of Happy Mag as an up-and-coming Australian youth/arts/culture magazine whilst maintaining brand identity. Managed a team of writers to meet daily deadlines and create a thriving and creative work environment. Increased baseline website traffic by a 200% through a researched analytics/SEO-based approach to news content curation with top articles reaching over 250k+ views. Assisted with management of social media accounts to create unique and highly-sharable content for 400k+ followers. Represented Happy Mag brand in outward-facing capacity, co-hosting in-person and live-streamed workshops in conjunction with City of Sydney.

Writer at Happy Mag and Enmore Audio

Contributed a range of unique and thoughtful pitches for daily news coverage aimed at Happy Mag’s audience. Worked in a fast-paced newsroom environment to meet deadlines and fulfill daily quotas, contributing news content, album reviews, premieres and interviews, delivered to the publication’s tone of voice.

Freelance Writer at CLIPPED.TV

Pitched ideas for articles with a view for taste-making. Wrote a variety of features and reviews and conducted interviews with music video directors.