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I am Claudia Zabaleta, a Social Media Manager and Content Creator with over four years of experience building and growing luxury, beauty, mass-consumption, and lifestyle brands across Colombia, Chile, and Mexico. I specialize in social media management, influencer partnerships, and audiovisual content creation that resonates with audiences and drives engagement. Currently pursuing a Master’s in Fashion and Luxury Marketing at Universidad Europea de Madrid, I design impactful digital experiences and coordinate influencers and UGC creators to deliver authentic content and KPI-driven results.…I am Claudia Zabaleta, a Social Media Manager and Content Creator with over four years of experience building and growing luxury, beauty, mass-consumption, and lifestyle brands across Colombia, Chile, and Mexico. I specialize in social media management, influencer partnerships, and audiovisual content creation that resonates with audiences and drives engagement. Currently pursuing a Master’s in Fashion and Luxury Marketing at Universidad Europea de Madrid, I design impactful digital experiences and coordinate influencers and UGC creators to deliver authentic content and KPI-driven results.

Claudia Zabaleta

Social Media Manager, Content Creator, Digital Marketer, +3

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I am Claudia Zabaleta, a Social Media Manager and Content Creator with over four years of experience building and growing luxury, beauty, mass-consumption, and lifestyle brands across Colombia, Chile, and Mexico. I specialize in social media management, influencer partnerships, and audiovisual content creation that resonates with audiences and drives engagement. Currently pursuing a Master’s in Fashion and Luxury Marketing at Universidad Europea de Madrid, I design impactful digital experiences and coordinate influencers and UGC creators to deliver authentic content and KPI-driven results.…I am Claudia Zabaleta, a Social Media Manager and Content Creator with over four years of experience building and growing luxury, beauty, mass-consumption, and lifestyle brands across Colombia, Chile, and Mexico. I specialize in social media management, influencer partnerships, and audiovisual content creation that resonates with audiences and drives engagement. Currently pursuing a Master’s in Fashion and Luxury Marketing at Universidad Europea de Madrid, I design impactful digital experiences and coordinate influencers and UGC creators to deliver authentic content and KPI-driven results.

Available to hire

I am Claudia Zabaleta, a Social Media Manager and Content Creator with over four years of experience building and growing luxury, beauty, mass-consumption, and lifestyle brands across Colombia, Chile, and Mexico. I specialize in social media management, influencer partnerships, and audiovisual content creation that resonates with audiences and drives engagement.

Currently pursuing a Master’s in Fashion and Luxury Marketing at Universidad Europea de Madrid, I design impactful digital experiences and coordinate influencers and UGC creators to deliver authentic content and KPI-driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Jr. Content Manager at Blush-Bar

February 12, 2024 - October 3, 2025

Content management on Instagram, TikTok, and Pinterest for a luxury retail brand in Colombia, Chile, and Mexico, featuring brands such as Rare Beauty, Huda Beauty, and Natasha Denona. I combined storytelling, audiovisual production, and KPI analysis, achieving over 1M monthly accounts reached in Colombia, 1.5M in Chile, and 903K in Mexico, with strong engagement across all platforms. Additionally, I coordinated influencers and UGC creators to generate authentic, high-impact content.

Community Manager / Content Manager at BANToo Marketing

February 21, 2022 - February 9, 2024

I developed and executed digital strategies for food, beauty, and lifestyle brands, focusing on social media management, content creation, SEO, and community engagement. For Productos Lácteos Paco’s (Colombia), I redefined the target audience toward restaurants, implementing digital strategies that significantly increased B2B clients. At Bojanini Experts (Colombia, Spain, and Peru), I managed the community and customer acquisition through social media, RD Station CRM, and SEO-optimized blogs, expanding the client base and improving customer loyalty. Additionally, I created and managed content for international brands such as Tampico (LATAM), Santo Amaro Foods (USA), El Arca (Venezuela), and Tekko Plast (Colombia), achieving greater reach and engagement across their digital platforms.

Freelance Community Manager at Congrupo SAS

September 15, 2022 - November 30, 2023

Managing social media and creating video content (Reels) for Flips (snack, Colombia, Panama, Spain, Ecuador), I planned and executed digital and community strategies, leading the successful launch in Ecuador and strengthening interaction through trends and contests. For Jaibel (tea) and Karymba (cereal, Colombia), I designed content focused on women’s wellness and family audiences, increasing visibility, engagement, and community growth. I also implemented paid campaigns, coordinated with influencers, and analyzed KPIs, optimizing the digital performance of all brands.

Community Manager / Content Manager at BanTo Marketing

January 1, 2024 - January 1, 2024

Developed and executed digital strategies for food, beauty, and lifestyle brands, focusing on social media management, content creation, SEO, and community engagement.

Freelance Community Manager at Congrupo S A S

December 31, 2023 - December 31, 2023

Managed social media and created video content (Reels) for Flips (snacks, Colombia, Panama, Spain, Ecuador); planned and executed digital and community strategies, leading the Ecuador launch and boosting engagement.

Community Manager at Bojanini Experts

December 31, 2023 - December 31, 2023

Managed community and customer acquisition through social media, CRM, and SEO-optimized blogs; expanded client base and improved loyalty.

Content/Community Manager at Jaibel Tea & Karymba Cereals

December 31, 2023 - December 31, 2023

Designed content focused on women's wellness and family audiences; increased visibility and engagement; implemented paid campaigns, coordinated with influencers, and analyzed KPIs to optimize digital performance across brands.