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I am an international marketing leader with 15+ years of experience driving brand growth and market expansion for global beauty, lifestyle, and wellness brands. I specialize in go-to-market strategy, cross-functional launches, and 360° marketing programs that align brand storytelling with commercial objectives. I thrive on building scalable, data-driven campaigns and am passionate about AI-led marketing innovations and education-led storytelling to connect with audiences across multiple languages and regions.…I am an international marketing leader with 15+ years of experience driving brand growth and market expansion for global beauty, lifestyle, and wellness brands. I specialize in go-to-market strategy, cross-functional launches, and 360° marketing programs that align brand storytelling with commercial objectives. I thrive on building scalable, data-driven campaigns and am passionate about AI-led marketing innovations and education-led storytelling to connect with audiences across multiple languages and regions.

Carolina Lauretti

Marketing Strategist, Brand Strategist, Content Strategist, +5

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I am an international marketing leader with 15+ years of experience driving brand growth and market expansion for global beauty, lifestyle, and wellness brands. I specialize in go-to-market strategy, cross-functional launches, and 360° marketing programs that align brand storytelling with commercial objectives. I thrive on building scalable, data-driven campaigns and am passionate about AI-led marketing innovations and education-led storytelling to connect with audiences across multiple languages and regions.…I am an international marketing leader with 15+ years of experience driving brand growth and market expansion for global beauty, lifestyle, and wellness brands. I specialize in go-to-market strategy, cross-functional launches, and 360° marketing programs that align brand storytelling with commercial objectives. I thrive on building scalable, data-driven campaigns and am passionate about AI-led marketing innovations and education-led storytelling to connect with audiences across multiple languages and regions.

Available to hire

I am an international marketing leader with 15+ years of experience driving brand growth and market expansion for global beauty, lifestyle, and wellness brands. I specialize in go-to-market strategy, cross-functional launches, and 360° marketing programs that align brand storytelling with commercial objectives.

I thrive on building scalable, data-driven campaigns and am passionate about AI-led marketing innovations and education-led storytelling to connect with audiences across multiple languages and regions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

German

Advanced

French

Beginner

Work Experience

Global Content & Communications Senior Manager at Simon Ourian M.D. - Switzerland

January 1, 2025 - Present

Led global social media, digital marketing, CRM, PR, and content across 14 markets, managing a team of 4 and multiple agencies to deliver 360° integrated marketing campaigns aligned with business priorities. Collaborated in the annual marketing plan and budget, owning resource allocation and cost control. Developed brand communication strategy that shifted content toward education-led storytelling, delivering 300% organic social growth, 9x engagement, and scaling CRM to 100k active subscribers with open rates 22% above industry benchmarks. Pioneered AI-led marketing innovation with the brand’s first fully AI-generated global product launch, enabling scalable multi-market execution in 8 languages.

Global Content & Communications Manager at Simon Ourian M.D. - Switzerland

June 1, 2023 - December 31, 2024

Led global social media, digital marketing, CRM, PR, and content across 14 markets, and managed resources and budgets to ensure investment efficiency across integrated marketing areas.

EMEA Marketing Manager – Drybar at Helen of Troy - Switzerland

May 1, 2021 - May 31, 2023

Managed cross-functional go-to-market launches across Europe and the Middle East, aligning supply, product, and marketing initiatives with retailers to deliver integrated campaigns. Created and led a 3-year strategic marketing & distribution plan, including product assortment and market entry strategies, achieving 217% growth in Year 1 and a contribution margin 50% above forecast. Translated global brand strategies into multi-channel programs and partnered with agencies to strengthen sales. Led PR strategy with 700 earned placements, delivering a value 68% higher than target.

Senior Marketing Specialist at Fossil Group - Switzerland

June 1, 2019 - January 31, 2021

Led integrated regional marketing plans for licensed brands (Armani, Diesel) across EMEA, ensuring alignment between global brand identity and local execution. Developed and proposed tools aligned with global strategy, collaborating across departments to optimize campaign performance and investment efficiency across digital and retail channels.

Marketing Specialist at Fossil Group - Switzerland

January 1, 2019 - May 31, 2019

Contributed to regional marketing plans and supported digital and retail campaigns, executing on brand guidelines and local market needs.

Brand Manager at Blink.me - Remote

June 1, 2018 - January 31, 2019

Formulated business plans and marketing strategies for a beauty startup in Brazil, including product assortment and cross-selling strategies. Prospected B2B partners, defined assortment, and forecasted product mix. Led sales analysis (sell-out, inventory) to drive promotions via digital marketing, CRM, and visual merchandising. Managed business growth and expansion plans.

Business Unit Manager at Diam International - Brazil

July 1, 2014 - March 31, 2018

Led strategic development of the beauty retailers division, delivering 5x increase in customers and 8x invoiced sales with 60% higher profitability. Hired and managed a team of 5 project managers & engineers. Managed key accounts (Estée Lauder, LVMH, Shiseido Group, Kendo) with sales forecasting, margins, and P&L control. Streamlined internal processes and introduced scalable frameworks to improve operational efficiency and campaign execution. Developed new business opportunities including geographic expansion, new product offerings, and new sales channels.

Senior Trade Marketing Specialist at The Estee Lauder Companies - Brazil

December 1, 2010 - June 30, 2014

Developed and managed Clinique's activations at key trade marketing accounts online & offline, defining portfolio, pricing strategies and promotional initiatives. Achieved #1 brand in skincare ranking with all accounts during tenure. Analyzed KPIs and market data to generate actionable insights, enabling data-driven decision-making. Collaborated with cross-functional teams to develop and implement brand and tactical plans, ensuring brand growth.