PROBLEM: The prompt given was "Vision on Wheels". The customer had an idea for a vehicle with glasses as the wheels. As easy as the prompt sounded, in execution, the glasses weren't exactly aligned to where each wheel typically is, and I had to decide how detailed I was going to illustrate the car. Was it going to have windows? An outline of the door? Should there be the actually wheels of the car on the logo too?
Throughout the process, if I had any question, I went to him for his preference,
SOLUTION:The customer soon lets me know that he wants a "sprinter van" as the chosen car of the logo. After that, the signature (out of 10) was chosen, and so was the color scheme.
I made the car a simple silhouette to make room for the signature, and layered the glasses on top of the van, with the frame being transparent, cutting through the van. logo graphicdesigner branding illustrator designer…PROBLEM: The prompt given was "Vision on Wheels". The customer had an idea for a vehicle with glasses as the wheels. As easy as the prompt sounded, in execution, the glasses weren't exactly aligned to where each wheel typically is, and I had to decide how detailed I was going to illustrate the car. Was it going to have windows? An outline of the door? Should there be the actually wheels of the car on the logo too?
Throughout the process, if I had any question, I went to him for his preference,
SOLUTION:The customer soon lets me know that he wants a "sprinter van" as the chosen car of the logo. After that, the signature (out of 10) was chosen, and so was the color scheme.
I made the car a simple silhouette to make room for the signature, and layered the glasses on top of the van, with the frame being transparent, cutting through the van. logo graphicdesigner branding illustrator designerWW…