CRM Coordinator at Groupe Clarins

Supported and executed end-to-end CRM campaigns across email, SMS, push notifications, and direct mail, including planning, segmentation, workflow building, HTML setup, QA, A/B testing, and performance reporting. Managed the CRM content calendar to align with commercial and retention objectives. Collaborated with design, copy, and internal stakeholders to deliver targeted, on-brand communications across multiple channels. Built and tested automated CRM workflows across email and push, ensuring correct logic, targeting, and QA prior to launch. Created a high-performing email template using UGC that outperformed standard templates by ~20% in CTR and revenue within four months. Managed Movable Ink dynamic content blocks for real-time personalization. Used Tinyclues for predictive segmentation to support targeting and performance optimization. Supported migration to a new HTML email builder, briefing templates aligned with best practices. Conducted time-of-send tests and subject line testi

CRM Executive at Holland & Barrett

Owned and delivered 3–5 BAU email campaigns per week, including planning, ideation, copywriting, design briefing, segmentation, QA, deployment, and reporting. Ensured all CRM communications met regulatory requirements and brand standards, with strong attention to detail across links, layouts, targeting, and messaging. Implemented a weekly “trending” email template, increasing overall CTR by 30% within three months. Supported migration to a new ESP, contributing to triggered email series, email warm-up, list and data clean-up, new segmentation approaches, and a revised QA process. Supported and partially owned the implementation of multiple automated email flows, including briefing, copywriting, testing, and workflow logic setup. Delivered automation projects on time while maintaining a consistent BAU campaign schedule. Regularly analysed campaign results and shared learnings to inform optimisation and future strategy.

App Marketing Executive at Holland & Barrett

Supported digital marketing strategy through creation, coordination, and optimisation of in-app content and push notification campaigns. Increased push notification CTR by 20% and delivered consistent growth in revenue contribution within three months. Built and optimised triggered push notification journeys including Abandoned Bag, Churn Prevention, and Welcome Series, informed by customer insights and behavioural patterns.

Senior Sales Associate at Holland & Barrett

Completed expert-level training in customer service and wellness advice. Supported Store Manager with day-to-day operations, including key holder responsibilities in a high-traffic retail environment. Developed strong customer insight and commercial awareness, later applied to CRM and lifecycle marketing roles.