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As a dynamic growth marketer, I have over 11 years of expertise in planning and executing demand generation campaigns on various digital platforms, significantly enhancing brand visibility, lead acquisition, and generating MQLs and SQLs. I employ data analytics to optimise campaign performance, resulting in more efficient budget management and higher conversion rates. Adept at collaborating with cross-functional teams and external vendors to create compelling content and targeted strategies that resonate with regional audiences. Committed to continuous learning and staying ahead of industry trends to implement innovative marketing solutions.…As a dynamic growth marketer, I have over 11 years of expertise in planning and executing demand generation campaigns on various digital platforms, significantly enhancing brand visibility, lead acquisition, and generating MQLs and SQLs. I employ data analytics to optimise campaign performance, resulting in more efficient budget management and higher conversion rates. Adept at collaborating with cross-functional teams and external vendors to create compelling content and targeted strategies that resonate with regional audiences. Committed to continuous learning and staying ahead of industry trends to implement innovative marketing solutions.

Cloudi Kuang

PRO

Digital Marketer, Growth Marketer, Marketing Strategist, +3

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As a dynamic growth marketer, I have over 11 years of expertise in planning and executing demand generation campaigns on various digital platforms, significantly enhancing brand visibility, lead acquisition, and generating MQLs and SQLs. I employ data analytics to optimise campaign performance, resulting in more efficient budget management and higher conversion rates. Adept at collaborating with cross-functional teams and external vendors to create compelling content and targeted strategies that resonate with regional audiences. Committed to continuous learning and staying ahead of industry trends to implement innovative marketing solutions.…As a dynamic growth marketer, I have over 11 years of expertise in planning and executing demand generation campaigns on various digital platforms, significantly enhancing brand visibility, lead acquisition, and generating MQLs and SQLs. I employ data analytics to optimise campaign performance, resulting in more efficient budget management and higher conversion rates. Adept at collaborating with cross-functional teams and external vendors to create compelling content and targeted strategies that resonate with regional audiences. Committed to continuous learning and staying ahead of industry trends to implement innovative marketing solutions.

Available to hire

Singapore, Singapore

As a dynamic growth marketer, I have over 11 years of expertise in planning and executing demand generation campaigns on various digital platforms, significantly enhancing brand visibility, lead acquisition, and generating MQLs and SQLs. I employ data analytics to optimise campaign performance, resulting in more efficient budget management and higher conversion rates. Adept at collaborating with cross-functional teams and external vendors to create compelling content and targeted strategies that resonate with regional audiences. Committed to continuous learning and staying ahead of industry trends to implement innovative marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Advanced

Chinese

Advanced

Work Experience

Senior Digital Marketing Specialist at Salesforce (previously Tableau)

September 1, 2018 - September 30, 2022

- Contributed regional insights to develop media strategies across all funnel stages for regional markets. - Worked with external digital agencies to execute global digital marketing campaigns across platforms and publishers to drive brand awareness, engage prospects, and close pipelines. - Recommended media mixes for regional campaigns and developed quarterly projections for effective planning. - Executed A/B tests and analyzed historical performance to improve customer journey stages within paid media. - Served as channel-specific SME to broaden global media team capability and optimize channel performance.

Digital Marketing Manager at CM.com

October 1, 2022 - February 28, 2023

- Managed digital campaigns that generated quality leads to drive the sales pipeline. - Collaborated with sales to boost lead generation and brand awareness by participating in industry events and partnering with vendors to create engaging content. - Led a small marketing and inside sales team to manage and improve inbound lead quality. - Created and ran A/B tests on landing pages to enhance user experience, increase CTR, and lead conversions.

Regional Paid Marketing Manager APAC at Deel

April 14, 2023 - August 15, 2025

- Strategized, executed, and optimized brand paid media campaigns to drive brand awareness and achieve performance objectives such as SQOs and ROI. - Managed full-funnel campaign management, tactical execution, and vendor management. - Collaborated with local marketing managers and global cross-functional teams to identify regional trends, develop messaging and content to grow and scale brand/product priorities. - Delivered reports and shared insights on campaign effectiveness and creative success. - Maintained close relationships with sales teams to gather feedback and achieve regional KPIs.

Regional Paid Search Specialist APAC at Deliveroo

November 1, 2016 - October 5, 2018

Managed paid search campaigns to grow acquisition across APAC and Middle East, ensuring ROI efficiency and conversions. Provided weekly reporting and quarterly review and planning with respective teams across regions and HQ. Visualized data and built dashboards to analyze and optimize campaigns. Collaborated closely with partners for campaign experimentation and learning, including A/B testing creatives and automation scripts.