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Dynamic growth marketer with over 11 years of expertise in designing and scaling demand generation and paid media across APAC, with additional hands-on experience in North America market. Expert in paid search, social and analytics-driven conversion optimisation – built and optimised campaigns that improved conversion rate and efficiency to increase lead quality. I’m curious by nature, quick to learn new platforms, and focused on turning hands-on experiments into measurable business outcomes.…Dynamic growth marketer with over 11 years of expertise in designing and scaling demand generation and paid media across APAC, with additional hands-on experience in North America market. Expert in paid search, social and analytics-driven conversion optimisation – built and optimised campaigns that improved conversion rate and efficiency to increase lead quality. I’m curious by nature, quick to learn new platforms, and focused on turning hands-on experiments into measurable business outcomes.

Cloudi Kuang

PRO

Digital Marketer, Growth Marketer, Marketing Strategist, +3

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Dynamic growth marketer with over 11 years of expertise in designing and scaling demand generation and paid media across APAC, with additional hands-on experience in North America market. Expert in paid search, social and analytics-driven conversion optimisation – built and optimised campaigns that improved conversion rate and efficiency to increase lead quality. I’m curious by nature, quick to learn new platforms, and focused on turning hands-on experiments into measurable business outcomes.…Dynamic growth marketer with over 11 years of expertise in designing and scaling demand generation and paid media across APAC, with additional hands-on experience in North America market. Expert in paid search, social and analytics-driven conversion optimisation – built and optimised campaigns that improved conversion rate and efficiency to increase lead quality. I’m curious by nature, quick to learn new platforms, and focused on turning hands-on experiments into measurable business outcomes.

Available to hire

Singapore, Singapore

Dynamic growth marketer with over 11 years of expertise in designing and scaling demand generation and paid media across APAC, with additional hands-on experience in North America market. Expert in paid search, social and analytics-driven conversion optimisation – built and optimised campaigns that improved conversion rate and efficiency to increase lead quality. I’m curious by nature, quick to learn new platforms, and focused on turning hands-on experiments into measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Beginner

Beginner

Language

English

Advanced

Chinese

Advanced

Work Experience

Regional Paid Marketing Manager at Deel

April 3, 2023 - August 15, 2025

Owned regional paid strategy and hands-on optimisation for brand and demand campaigns across APAC and NAM, balancing awareness and lead-acquisition goals while maximising ROI across paid search and paid social. Partnered with regional marketing managers and global teams to localise messaging and assets, improving audience relevance and engagement. Designed and executed A/B tests and deep performance analyses, driving a 15% improvement in campaign conversion rates and budget efficiency. Aligned with sales to prioritise high-quality inbound leads, established feedback loops to improve lead-to-opportunity conversion

Digital Marketing Manager at CM.com

October 3, 2022 - March 2, 2023

Responsible for managing digital campaigns that generate quality leads to drive sales pipeline Collaborate with sales to boost lead generation and brand awareness through participating in industry events and partnering with vendors to create engaging content. Lead a small marketing and inside sales team in managing and improving the quality of inbound leads. Create and run A/B tests on landing pages to improve user experience, increase CTR, and lead conversions.

Senior Digital Marketing Specialist at Tableau (part of Salesforce)

October 8, 2018 - September 30, 2022

Contribute regional insights to the development of media strategies for audiences across all funnel stages. Strategically managed the execution of an APAC digital marketing campaign, collaborating with an external agency and cross-functional teams, resulting in enhanced brand awareness, prospect engagement and pipeline growth. Serves as a channel-specific SME to broaden the overall capability of the global media team and to drive optimal channel performance. Integrated A/B testing methodologies with data analysis and dashboard reporting to continuously refine media mixes and optimise campaign execution strategies.

Regional Paid Search Specialist, APAC at Deliveroo

November 7, 2016 - October 5, 2018

Managing paid search campaigns to grow acquisition across APAC and Middle East, ensuring efficiency in terms of ROI and conversions. Weekly reporting, and quarterly review and planning with respective team across regions/HQ. Visualising data, building dashboards to analyse and optimise campaigns. Working closely with partners for campaign experimentation & learning, A/B testing of creatives and automation scripts

Senior Campaign Manager at Brightcom Asia

September 7, 2015 - November 2, 2016

Search Analyst at Acronym Asia

October 7, 2013 - August 28, 2015