Connor Lovat-Fraser
I’m a multidisciplinary creative with over 20 years of experience in music, storytelling, and brand communication.
About
I’m a multidisciplinary creative with over 20 years of experience in music, storytelling, and brand communication. As the lead vocalist and narrative contributor for the Juno-nominated band Boys Night Out, I’ve recorded multiple studio projects and delivered emotionally driven performances across the globe. I bring that same attention to tone, pacing, and clarity to my freelance work.
On the writing side, I’ve led editorial and branded content initiatives in regulated industries, developed performance-driven email campaigns, and written long-form features for national publications including High Times and Higher Mentality. I understand how to shape a message so it resonates and performs.
Whether I’m delivering warm, child-friendly vocals, crafting persuasive copy, or building narrative concepts, I focus on professionalism, responsiveness, and clean execution. I work quickly, communicate clearly, and take pride in producing polished, ready-to-use creative work.
- 26 years' experience
- Joined February 2026
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Education
Work experience· 4 roles
Lead brand strategy, creative direction, and commercial planning for a nationally recognized music property Develop integrated campaign messaging for releases, live events, and digital platforms Negotiate venue and partnership agreements across North American markets Manage budgeting, forecasting, and operational execution for multi-city touring initiatives Coordinate cross-functional stakeholders including agents, promoters, production teams, and PR partners Oversee audience growth strategy and long-term brand positioning
Led full project lifecycle (“quote to cash”) for large-scale branding and installation initiatives across Ontario Managed cross-functional teams spanning project management, engineering, graphics, permitting, fabrication, and installation Conducted formal performance reviews, established KPIs, and managed hiring and corrective conversations Served as primary client liaison for enterprise-level accounts, translating complex project requirements into clear execution plans Oversaw budgeting, forecasting, change orders, and margin protection Coordinated multi-site rollouts in deadline-driven, high-accountability environments
Led editorial and branded content strategy within Canada’s regulated cannabis industry Developed marketing solutions and campaign messaging for emerging and publicly traded cannabis brands Partnered directly with executives to shape public-facing narratives and media positioning Executed performance-driven email campaigns using segmentation and A/B testing to optimize engagement Oversaw contributor team and maintained consistent brand voice across digital platforms Navigated compliance considerations while delivering compelling, audience-focused content
Certifications and awards
New Group of the Year (Boys Night Out)
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