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I’m a multidisciplinary designer with 15+ years creating impactful branding, packaging, and digital experiences for CPG, DTC, and retail brands. I specialize in growth-focused creative that boosts recognition, engagement, and conversion across print, digital, and e-commerce. I thrive balancing rapid-turnaround campaign assets with scalable brand systems and love collaborating across disciplines to craft cohesive storytelling. I lead projects from concept through production, ensuring consistency and quality while evolving brand identities in competitive markets. Based in Texas, I partner with clients to deliver high-impact visuals that perform and resonate.…I’m a multidisciplinary designer with 15+ years creating impactful branding, packaging, and digital experiences for CPG, DTC, and retail brands. I specialize in growth-focused creative that boosts recognition, engagement, and conversion across print, digital, and e-commerce. I thrive balancing rapid-turnaround campaign assets with scalable brand systems and love collaborating across disciplines to craft cohesive storytelling. I lead projects from concept through production, ensuring consistency and quality while evolving brand identities in competitive markets. Based in Texas, I partner with clients to deliver high-impact visuals that perform and resonate.

Colleen McGahey

Graphic Designer, Packaging Designer, Brand Designer, +2

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I’m a multidisciplinary designer with 15+ years creating impactful branding, packaging, and digital experiences for CPG, DTC, and retail brands. I specialize in growth-focused creative that boosts recognition, engagement, and conversion across print, digital, and e-commerce. I thrive balancing rapid-turnaround campaign assets with scalable brand systems and love collaborating across disciplines to craft cohesive storytelling. I lead projects from concept through production, ensuring consistency and quality while evolving brand identities in competitive markets. Based in Texas, I partner with clients to deliver high-impact visuals that perform and resonate.…I’m a multidisciplinary designer with 15+ years creating impactful branding, packaging, and digital experiences for CPG, DTC, and retail brands. I specialize in growth-focused creative that boosts recognition, engagement, and conversion across print, digital, and e-commerce. I thrive balancing rapid-turnaround campaign assets with scalable brand systems and love collaborating across disciplines to craft cohesive storytelling. I lead projects from concept through production, ensuring consistency and quality while evolving brand identities in competitive markets. Based in Texas, I partner with clients to deliver high-impact visuals that perform and resonate.

Available to hire

I’m a multidisciplinary designer with 15+ years creating impactful branding, packaging, and digital experiences for CPG, DTC, and retail brands. I specialize in growth-focused creative that boosts recognition, engagement, and conversion across print, digital, and e-commerce. I thrive balancing rapid-turnaround campaign assets with scalable brand systems and love collaborating across disciplines to craft cohesive storytelling.
I lead projects from concept through production, ensuring consistency and quality while evolving brand identities in competitive markets. Based in Texas, I partner with clients to deliver high-impact visuals that perform and resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Graphic Designer at Cove & Cactus

January 1, 2025 - Present

Senior Graphic Designer partnering with household names and startups to create packaging, brand identities, and growth-driven marketing campaigns. Designed new-to-world packaging for national brands and supported launches across retail and e-commerce, including strategic co-branding partnerships. Created multi-channel creative (paid ads, social, email, A+ content) that improved click-through and conversion rates. Balanced rapid-request work with long-term brand initiatives, delivering high-impact creative at speed while maintaining quality and evolving brand systems across touchpoints.

Freelance Designer at Self-Employed (Freelance)

October 1, 2024 - September 25, 2025

Led design of branding, packaging, and marketing assets for CPG, DTC, and retail brands. Developed new-to-world packaging for national brands, supported partnerships and co-branded campaigns, and rolled out products in competitive markets. Created Amazon A+ content and e-commerce imagery to boost visibility and conversions. Produced large-scale event graphics for high-visibility brand activations and collaborated with cross-functional teams to launch new brands and campaigns.

Designer at Envoy (formerly Bulldog Drummond)

December 1, 2019 - September 25, 2025

Directed design work for national CPG packaging projects, overseeing prepress, proofing, and vendor coordination to ensure quality and accuracy. Streamlined workflows, reducing turnaround times and increasing efficiency. Managed and mentored a team of designers, ensuring brand consistency and timely delivery. Partnered with printers on materials and finishes to meet creative and budget goals.

Production Director at Envoy (formerly Bulldog Drummond)

December 1, 2014 - September 25, 2025

Led production for events and brand activations, collaborating with cross-functional teams on packaging and marketing assets for retail and e-commerce. Maintained organized design files and documentation to improve production efficiency and built foundational production processes and cross-team relationships that positioned me for advancement.