Do you believe in empowering people to build better lives and make informed product choices through your business? If so, let me help you bring your vision to life! Your brand needs a human touch, a visual personality that speaks to your audience, engages them, and nurtures your community. That's where I come in. I can help you communicate your brand vision and mission through vibrant, eye-catching, and impactful graphic design marketing materials. As a seasoned remote freelancer with over a decade of experience, I bring a wealth of knowledge to the table. My diverse skill set in management, marketing, writing, photography, and graphic design gives me a unique perspective on the power of graphic design to grow an organization. Are you ready to take your business to the next level? If you need a graphic designer who understands the importance of brand consistency and visual appeal, let's talk. Drop me a quick message and let's discuss how I can help bring your vision to life. As a special bonus, I offer discounted rates for non-profits. So, don't hesitate to reach out! --- Cheers, Camsy Ocumen-Cadiz Empowering Businesses that Empower People

Do you believe in empowering people to build better lives and make informed product choices through your business? If so, let me help you bring your vision to life! Your brand needs a human touch, a visual personality that speaks to your audience, engages them, and nurtures your community. That's where I come in. I can help you communicate your brand vision and mission through vibrant, eye-catching, and impactful graphic design marketing materials. As a seasoned remote freelancer with over a decade of experience, I bring a wealth of knowledge to the table. My diverse skill set in management, marketing, writing, photography, and graphic design gives me a unique perspective on the power of graphic design to grow an organization. Are you ready to take your business to the next level? If you need a graphic designer who understands the importance of brand consistency and visual appeal, let's talk. Drop me a quick message and let's discuss how I can help bring your vision to life. As a special bonus, I offer discounted rates for non-profits. So, don't hesitate to reach out! --- Cheers, Camsy Ocumen-Cadiz Empowering Businesses that Empower People

Available to hire

Do you believe in empowering people to build better lives and make informed product choices through your business? If so, let me help you bring your vision to life!

Your brand needs a human touch, a visual personality that speaks to your audience, engages them, and nurtures your community. That’s where I come in. I can help you communicate your brand vision and mission through vibrant, eye-catching, and impactful graphic design marketing materials.

As a seasoned remote freelancer with over a decade of experience, I bring a wealth of knowledge to the table. My diverse skill set in management, marketing, writing, photography, and graphic design gives me a unique perspective on the power of graphic design to grow an organization.

Are you ready to take your business to the next level? If you need a graphic designer who understands the importance of brand consistency and visual appeal, let’s talk.

Drop me a quick message and let’s discuss how I can help bring your vision to life. As a special bonus, I offer discounted rates for non-profits. So, don’t hesitate to reach out!


Cheers,
Camsy Ocumen-Cadiz
Empowering Businesses that Empower People

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Full-Time Graphic Designer at The Brandon Group
March 1, 2014 - May 1, 2016
- Maintained visual appeal of various company assets by crafting business cards, ebooks, blog post templates, social media images, and landing page designs that follows branding guidelines. - Consistently delivered high-quality results that left a lasting impression on the company's stakeholders.
Full-Time Graphic Designer at Accelerate Agency
September 1, 2022 - July 1, 2023
- Elevated the company’s visual identity through comprehensive design revisions and strategic design proposals. - Contributed to marketing and sales efforts by crafting impactful digital designs (web design, blog and social media, presentations). - Assisted in talent acquisition and internal communication through ad hoc design needs.
Part-Time Graphic Designer at Smarter Good
May 1, 2023 - March 1, 2024
Creative Director at NAXCON Group
June 1, 2024 - June 1, 2026

Education

Bachelor of Arts at University of the Philippines
June 1, 2004 - May 1, 2009
Creative Writing in Engluish (Units, left to pursue financial opportunities)

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Non-Profit Organization, Retail
    uniE621 Visually Branded Marketing Collateral
    The client needed a website but had no idea how she wanted it to look like. She had hired a web developer, who provided a design proposal and she wasn't satisfied with the results. It felt impersonal and generic. Apart from the generic layout and color scheme, the developer used stock photos and icons. In terms of the visual branding, all they had was a logo and nothing more. They didn't have an official colour scheme or typeface. So I started by getting to know their brand better through my discovery process. I asked about what sets them apart and what they want their clients to know about them as a business. They have a growing reputation of being a friendly, neighbourhood accounting firm and they wanted to build on that reputation. They wanted to be *the* friendly neighbourhood accounting firm and build a strong local client base. Armed with this information, I designed their website with a bright and friendly colour scheme, iconography, and typeface. I also added emphasis to the locale by featuring local sights. To highlight their friendliness and to built trust, I added professional photos of the team behind the business. I then used the website as the visual anchor for the rest of the marketing collateral that they needed. Here are the results: https://www.twine.net/signin
    uniE621 On-Brand Print and Digital Design Assets
    JS Dental Lab provides affordable dental night guards. Every night guard they sell is customized to match their customers’ tooth shape, size, and alignment. To help minimize the costs, customers are provided with a kit to create impressions of their teeth themselves. Since 2019, I’ve been assisting JS Dental Lab in creating branded experiences via multiple touchpoints. This includes product packaging, instruction manuals, and traditional and digital advertising. See full portfolio here: https://www.twine.net/signin graphicdesigner
    uniE621 The Cancer Card Logo and Visual Brand
    The Cancer Card brings a little levity to the burden of a person suffering from cancer. With physical healing being the main focus of typical cancer treatments, the patient's psychological well-being tend to be set aside. But cancer takes a tremendous toll on one's mental health-perhaps as much or even more than on one's body. The Cancer Card is a reminder that the cancer sufferer's psychological health shouldn't be taken for granted. That treatment for the body is important, but treatment for the mind should equally be prioritized. Given as a gift, The Cancer Card tells a loved one suffering from cancer that they are entitled to bouts of weariness, depression, or even rage. That they're allowed to go ahead-take advantage, and play the card. They are and will always be loved just the same. The logo embodies the brand's values and goals. The typeface used is sleek and sophisticated but still playful, friendly, and very much approachable. Rounded typefaces (or rounded shapes in general) are often associated with feelings of safety, sweet tastes, and pleasant things. The desire is to associate the brand with lightheartedness and pleasant things. branding graphicdesigner FULL DISCLOSURE: Logo is based on an existing typeface. Pattern is based on a public domain vector-based illustration. graphicdesigner branding
    uniE621 On-Brand Print and Digital Design Assets for Cannabis Brand
    Sunderstorm is a California-based cannabis lifestyle brand. They manufacture and distribute award-winning edibles to across the United States. Since 2018, I’ve been helping Sunderstorm create branded experiences through different touchpoints. This includes digital posts, online and offline ads, product packaging, and events/merchandise display assets. Please feel free to contact me if you want to see examples of catalogs and event collateral for this brand. See the entire portfolio here: https://www.twine.net/signin graphicdesigner branding
    uniE621 Visual Brand Guidelines for PWP Health
    This is a rebranding for a business that helps improve the quality of life of Medicaid members who have been diagnosed with severe mental illness. Back in 2018, I also assisted them in designing their visual identity; and this is more of a refinement of the original. In the past, the visual branding utilized stock images to convey emotion and support—but this did not resonate well with their audience. This time around, we decided to approach the project with a more neutral, vector-based design. I used colors and shapes to communicate friendliness, approachability, reliability, and professionalism. The guidelines contained the official color scheme in different color modes (RGB, CMYK, and Hex) and official typeface. It also contained instructions on how to preserve the brand mark's integrity, and some color and design guidelines. See assets here: https://www.twine.net/signin