cmcocumen

The client needed a website but had no idea how she wanted it to look like. She had hired a web developer, who provided a design proposal and she wasn't satisfied with the results. It felt impersonal and generic. Apart from the generic layout and color scheme, the developer used stock photos and icons. In terms of the visual branding, all they had was a logo and nothing more. They didn't have an official colour scheme or typeface. So I started by getting to know their brand better through my discovery process. I asked about what sets them apart and what they want their clients to know about them as a business. They have a growing reputation of being a friendly, neighbourhood accounting firm and they wanted to build on that reputation. They wanted to be *the* friendly neighbourhood accounting firm and build a strong local client base. Armed with this information, I designed their website with a bright and friendly colour scheme, iconography, and typeface. I also added emphasis to the locale by featuring local sights. To highlight their friendliness and to built trust, I added professional photos of the team behind the business. I then used the website as the visual anchor for the rest of the marketing collateral that they needed. Here are the results: https://www.twine.net/signin

• Brand Designer
• Graphic Designer

JS Dental Lab provides affordable dental night guards. Every night guard they sell is customized to match their customers’ tooth shape, size, and alignment. To help minimize the costs, customers are provided with a kit to create impressions of their teeth themselves. Since 2019, I’ve been assisting JS Dental Lab in creating branded experiences via multiple touchpoints. This includes product packaging, instruction manuals, and traditional and digital advertising. See full portfolio here: https://www.twine.net/signin graphicdesigner

• Graphic Designer

The Cancer Card brings a little levity to the burden of a person suffering from cancer. With physical healing being the main focus of typical cancer treatments, the patient's psychological well-being tend to be set aside. But cancer takes a tremendous toll on one's mental health-perhaps as much or even more than on one's body. The Cancer Card is a reminder that the cancer sufferer's psychological health shouldn't be taken for granted. That treatment for the body is important, but treatment for the mind should equally be prioritized. Given as a gift, The Cancer Card tells a loved one suffering from cancer that they are entitled to bouts of weariness, depression, or even rage. That they're allowed to go ahead-take advantage, and play the card. They are and will always be loved just the same. The logo embodies the brand's values and goals. The typeface used is sleek and sophisticated but still playful, friendly, and very much approachable. Rounded typefaces (or rounded shapes in general) are often associated with feelings of safety, sweet tastes, and pleasant things. The desire is to associate the brand with lightheartedness and pleasant things. branding graphicdesigner FULL DISCLOSURE: Logo is based on an existing typeface. Pattern is based on a public domain vector-based illustration. graphicdesigner branding

• Brand Designer
• Graphic Designer