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Experienced Marketing Automation Specialist available for freelance projects, with over 10 years of hands-on expertise in designing, implementing, and optimizing multi-channel automated marketing campaigns. Proven track record managing enterprise platforms including Salesforce Marketing Cloud, Acoustic Campaign (formerly IBM Watson), and Eloqua, while integrating tools like Google Analytics/GA4, Google Tag Manager, SQL, HTML, AMPscript, and REST APIs to drive efficient lead flows, personalized customer journeys, and measurable ROI. In recent roles as Manager of Marketing Automation and long-term Systems Administrator, I have: - Built and deployed targeted email, digital, and cross-channel campaigns for B2C and B2B audiences - Served as the go-to expert for troubleshooting, QA, best practices training, and stakeholder collaboration - Analyzed performance data to deliver actionable insights and continuous improvements - Ensured seamless integrations between marketing and sales systems (e.g., Marketing Cloud and Sales Cloud) Holding certifications including Acoustic Campaign Technical Expert, IBM Watson Campaign Automation Technical Specialist, and training from Oracle Marketing Cloud Academy. Passionate about helping businesses eliminate manual processes, scale personalized marketing, and achieve goals on time. Open to short-term implementations, audits, migrations, campaign builds, or ongoing support.…Experienced Marketing Automation Specialist available for freelance projects, with over 10 years of hands-on expertise in designing, implementing, and optimizing multi-channel automated marketing campaigns. Proven track record managing enterprise platforms including Salesforce Marketing Cloud, Acoustic Campaign (formerly IBM Watson), and Eloqua, while integrating tools like Google Analytics/GA4, Google Tag Manager, SQL, HTML, AMPscript, and REST APIs to drive efficient lead flows, personalized customer journeys, and measurable ROI. In recent roles as Manager of Marketing Automation and long-term Systems Administrator, I have: - Built and deployed targeted email, digital, and cross-channel campaigns for B2C and B2B audiences - Served as the go-to expert for troubleshooting, QA, best practices training, and stakeholder collaboration - Analyzed performance data to deliver actionable insights and continuous improvements - Ensured seamless integrations between marketing and sales systems (e.g., Marketing Cloud and Sales Cloud) Holding certifications including Acoustic Campaign Technical Expert, IBM Watson Campaign Automation Technical Specialist, and training from Oracle Marketing Cloud Academy. Passionate about helping businesses eliminate manual processes, scale personalized marketing, and achieve goals on time. Open to short-term implementations, audits, migrations, campaign builds, or ongoing support.

cmendez

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Experienced Marketing Automation Specialist available for freelance projects, with over 10 years of hands-on expertise in designing, implementing, and optimizing multi-channel automated marketing campaigns. Proven track record managing enterprise platforms including Salesforce Marketing Cloud, Acoustic Campaign (formerly IBM Watson), and Eloqua, while integrating tools like Google Analytics/GA4, Google Tag Manager, SQL, HTML, AMPscript, and REST APIs to drive efficient lead flows, personalized customer journeys, and measurable ROI. In recent roles as Manager of Marketing Automation and long-term Systems Administrator, I have: - Built and deployed targeted email, digital, and cross-channel campaigns for B2C and B2B audiences - Served as the go-to expert for troubleshooting, QA, best practices training, and stakeholder collaboration - Analyzed performance data to deliver actionable insights and continuous improvements - Ensured seamless integrations between marketing and sales systems (e.g., Marketing Cloud and Sales Cloud) Holding certifications including Acoustic Campaign Technical Expert, IBM Watson Campaign Automation Technical Specialist, and training from Oracle Marketing Cloud Academy. Passionate about helping businesses eliminate manual processes, scale personalized marketing, and achieve goals on time. Open to short-term implementations, audits, migrations, campaign builds, or ongoing support.…Experienced Marketing Automation Specialist available for freelance projects, with over 10 years of hands-on expertise in designing, implementing, and optimizing multi-channel automated marketing campaigns. Proven track record managing enterprise platforms including Salesforce Marketing Cloud, Acoustic Campaign (formerly IBM Watson), and Eloqua, while integrating tools like Google Analytics/GA4, Google Tag Manager, SQL, HTML, AMPscript, and REST APIs to drive efficient lead flows, personalized customer journeys, and measurable ROI. In recent roles as Manager of Marketing Automation and long-term Systems Administrator, I have: - Built and deployed targeted email, digital, and cross-channel campaigns for B2C and B2B audiences - Served as the go-to expert for troubleshooting, QA, best practices training, and stakeholder collaboration - Analyzed performance data to deliver actionable insights and continuous improvements - Ensured seamless integrations between marketing and sales systems (e.g., Marketing Cloud and Sales Cloud) Holding certifications including Acoustic Campaign Technical Expert, IBM Watson Campaign Automation Technical Specialist, and training from Oracle Marketing Cloud Academy. Passionate about helping businesses eliminate manual processes, scale personalized marketing, and achieve goals on time. Open to short-term implementations, audits, migrations, campaign builds, or ongoing support.

Available to hire

Experienced Marketing Automation Specialist available for freelance projects, with over 10 years of hands-on expertise in designing, implementing, and optimizing multi-channel automated marketing campaigns.

Proven track record managing enterprise platforms including Salesforce Marketing Cloud, Acoustic Campaign (formerly IBM Watson), and Eloqua, while integrating tools like Google Analytics/GA4, Google Tag Manager, SQL, HTML, AMPscript, and REST APIs to drive efficient lead flows, personalized customer journeys, and measurable ROI.

In recent roles as Manager of Marketing Automation and long-term Systems Administrator, I have:

Built and deployed targeted email, digital, and cross-channel campaigns for B2C and B2B audiences
Served as the go-to expert for troubleshooting, QA, best practices training, and stakeholder collaboration
Analyzed performance data to deliver actionable insights and continuous improvements
Ensured seamless integrations between marketing and sales systems (e.g., Marketing Cloud and Sales Cloud)

Holding certifications including Acoustic Campaign Technical Expert, IBM Watson Campaign Automation Technical Specialist, and training from Oracle Marketing Cloud Academy.

Passionate about helping businesses eliminate manual processes, scale personalized marketing, and achieve goals on time. Open to short-term implementations, audits, migrations, campaign builds, or ongoing support.

Skills

Language

Work Experience

Manager, Marketing Automation at Bright Horizons

June 2, 2024 - Present

• Design and implement multi-channel, targeted digital marketing campaigns for both prospects and customers using Salesforce Marketing Cloud. • Serve as an internal advisor on email marketing best practices, providing guidance and support to internal stakeholders. • Oversee daily email deployments and data transfer activities to guarantee the seamless execution of email marketing programs. • Analyze and report on the performance of email campaigns and customer journeys, offering recommendations for continuous improvement. • Conduct testing on new data fields and system updates to ensure they meet business requirements, including thorough data validation checks. • Maintain and update Marketing Automation documentation, ensuring consistency in naming conventions, best practices, processes, and procedures.

Marketing Automation Systems Administrator at BLR

December 31, 2014 - May 31, 2024

• Serve as the marketing technology expert, overseeing the entire martech stack, including user engagement, troubleshooting system issues, and conducting training and onboarding. • Maintain lead flow efficiency between Salesforce Marketing Cloud and Sales Cloud, ensuring successful lead delivery. • Conduct rigorous quality assurance (QA) on customer journeys and landing page forms, ensuring a seamless and error-free user experience. Collaborate with cross-functional teams to identify and rectify any technical issues impacting customer journeys. • Provide support for web forms and landing pages, including scripting, REST API and form post integrations, while adhering to best practices. • Assist in the maintenance, implementation, and troubleshooting of Google Tag Manager and GA4. • Manage and complete the queue of JIRA incidents and requests across all business units.

Senior Database Marketing Analyst at Mohegan Sun

March 31, 2012 - December 31, 2014

• Created and validated high-complexity marketing campaigns, promotions, and programs using the Player's Club customer database, a campaign management tool, and Mohegan Sun's Casino Management System. • Developed and executed intricate segmented direct mail and email campaigns based on specified criteria. • Coordinated all campaign and promotion components with internal and external stakeholders to ensure proper execution.