I'm a seasoned graphic designer and communications professional with over 25 years of experience shaping brand stories through print and digital media. I combine creative vision with a pragmatic, collaborative approach to deliver consistent, on-brand communications across high-volume initiatives for education, culture, and corporate clients. I have led design projects from concept to production in fast-paced environments, working with writers, photographers, and developers. My strengths include strategic branding, recruitment materials, event collateral, and digital assets for web and social channels, all underpinned by a passion for clear communication and visual storytelling.…

Caroline (Carrie) Goodrich

I'm a seasoned graphic designer and communications professional with over 25 years of experience shaping brand stories through print and digital media. I combine creative vision with a pragmatic, collaborative approach to deliver consistent, on-brand communications across high-volume initiatives for education, culture, and corporate clients. I have led design projects from concept to production in fast-paced environments, working with writers, photographers, and developers. My strengths include strategic branding, recruitment materials, event collateral, and digital assets for web and social channels, all underpinned by a passion for clear communication and visual storytelling.…

Available to hire

I’m a seasoned graphic designer and communications professional with over 25 years of experience shaping brand stories through print and digital media. I combine creative vision with a pragmatic, collaborative approach to deliver consistent, on-brand communications across high-volume initiatives for education, culture, and corporate clients.

I have led design projects from concept to production in fast-paced environments, working with writers, photographers, and developers. My strengths include strategic branding, recruitment materials, event collateral, and digital assets for web and social channels, all underpinned by a passion for clear communication and visual storytelling.

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Skills

Experience Level

Language

Work Experience

Senior Graphic Designer at Simon Fraser University
January 1, 2014 - January 1, 2024
Member of SFU Student Services' communications team, responsible for all facets of senior graphic design. Led concept development, presentations, and production of communications materials including an annual recruitment suite, with a high-volume output supporting students from admission through convocation. Collaborated with writers, photographers, web designers, and social media teams to ensure messaging consistency across channels. Projects ranged from recruitment view books, new student events, accreditation reports, parent guides, and health, counselling, career, and volunteer materials to faculty communications, NCAA athletics recruitment, conference program booklets, recruitment advertisements, convocation and Indigenous event collateral, large-format graphics, and digital assets for web and social media. Final production executed on Macintosh using Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat).
Senior Graphic Designer and Creative Director at Goodrich Graphic Design
January 1, 1996 - January 1, 2014
Senior Graphic Designer and Creative Director; responsible for all aspects of design, including client liaison, concept development and presentations, subcontracting and directing resource people (photographers, writers, illustrators, printers), press-checking, project management and final production. Projects included corporate identities, annual reports, catalogs, magazines, newsletters, brochures, posters, book design, competition proposals, advertising campaigns, exhibition and packaging design. Clients included Vancouver Art Gallery, Canada Post, Canadian Pacific Railway, The Glenbow Museum, The Art Gallery of Calgary, Calgary Women’s Emergency Shelter, Calgary Food Bank, and many others.

Education

Visual Communication Degree — Graphic Design Major at Grant MacEwan University
June 28, 1986 - January 9, 2026

Qualifications

cmgbydesign.com
January 2, 1996 - January 9, 2026
Please view sample projects through my website.

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Government, Healthcare, Retail, Travel & Hospitality, Agriculture & Mining, Consumer Goods, Non-Profit Organization

Skills

Experience Level