Hi, I’m a Senior Brand Designer with 15+ years shaping identity and campaigns for global brands, including Neutrogena, Aveeno, and Johnson & Johnson. I’ve led cross-functional collaboration with marketing, creative leadership, and agency partners to deliver integrated creative across digital, retail, e-commerce, and internal communications. My work emphasizes consistency, scalability, and thoughtful execution within complex brand systems. I’ve designed PIM UI/workflows for global teams and created website content and UI for Neutrogena.com and partner sites, while also developing social, paid media, and digital assets for consumer and professional audiences.

cmoseman

Hi, I’m a Senior Brand Designer with 15+ years shaping identity and campaigns for global brands, including Neutrogena, Aveeno, and Johnson & Johnson. I’ve led cross-functional collaboration with marketing, creative leadership, and agency partners to deliver integrated creative across digital, retail, e-commerce, and internal communications. My work emphasizes consistency, scalability, and thoughtful execution within complex brand systems. I’ve designed PIM UI/workflows for global teams and created website content and UI for Neutrogena.com and partner sites, while also developing social, paid media, and digital assets for consumer and professional audiences.

Available to hire

Hi, I’m a Senior Brand Designer with 15+ years shaping identity and campaigns for global brands, including Neutrogena, Aveeno, and Johnson & Johnson. I’ve led cross-functional collaboration with marketing, creative leadership, and agency partners to deliver integrated creative across digital, retail, e-commerce, and internal communications.

My work emphasizes consistency, scalability, and thoughtful execution within complex brand systems. I’ve designed PIM UI/workflows for global teams and created website content and UI for Neutrogena.com and partner sites, while also developing social, paid media, and digital assets for consumer and professional audiences.

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Language

English
Fluent

Work Experience

Senior Brand Designer (Embedded Consultant) at Kenvue (Johnson & Johnson, Neutrogena, Aveeno)
January 1, 2010 - January 1, 2025
Embedded with marketing teams and agency partners to deliver integrated creative for global consumer and professional brands, supporting print and digital marketing. Delivered cross-channel work including digital, retail, e-commerce, CRM, and internal communications. Served as the sole designer for a global Product Information Management (PIM) platform at Johnson & Johnson, defining the UI, workflows, and system structure for long-term global use. Designed website content and UI components for Neutrogena.com and retail partner sites (CVS, Walmart, Amazon, Target, Walgreens). Built social, paid media, and digital campaign creative for consumer and professional (HCP) audiences, including motion-enabled assets and programmatic placements.
Senior Brand Designer (Independent Consultant) at Moseman Creative / Self-Employed
January 1, 2010 - July 1, 2025
Partnered directly with brands on digital and print marketing, providing design direction, visual development, and campaign execution. * Giada DeLaurentiis (Celebrity chef) * TrackR (Consumer tech startup) * CinemaNow (Early streaming platform) * Cypress Creek Renewables (Clean energy) * Rebuilding Together (Nonprofit) * Yes To (Natural beauty) * Ovation (Hair care) * Forces of Nature (Natural health products) * Phillips Dental, Tokuyama (Dental products) * Rosalie Argenta (Yoga instructor)

Education

B.S., Computer Graphics Technology at Purdue University
August 23, 1993 - June 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Retail, Software & Internet, Media & Entertainment