I am Kiki Chen, Senior Designer / Art Director. With over a decade of experience in brand identity, digital design, and cross-functional creative leadership, I bring a design approach built on craftsmanship, strategic thinking, and a commitment to delivering exceptional work. My background spans luxury jewelry, fashion, CPG, wellness, and technology, where I’ve led rebrands, built scalable visual systems, and executed digital-first campaigns that support meaningful business growth. I began my career in print, developing a strong foundation in precision, storytelling, and hands-on craft. As the industry moved toward digital, I evolved with it, expanding into UI, email design, integrated content, and leadership roles where I supported teams through shifting creative needs. My strength lies in blending visual sensibility with marketing strategy, creating work that is both elevated and performance-driven. Collaboration is core to how I work. I respected believe creativity thrives in inclusive environments where diverse perspectives are valued, and I actively foster that culture on every team I join. Known for being candid, reliable, and solution-oriented, I communicate clearly across departments and step in wherever needed to move a project from concept to completion. I bring a positive, team-driven mindset and give 110% when 100% is asked. Recently, I led two full-scale brand launches for emerging coffee companies from logos and packaging to menus, product storytelling, and 360° campaigns. I also designed and launched a complete e-commerce site and full packaging system for C4 Mushrooms within an accelerated one-month timeline. These projects highlight my ability to work independently with speed, accuracy, and strategic clarity. I’m energized by opportunities where thoughtful design, purposeful storytelling, and digital strategy come together to shape meaningful and memorable brand experiences. I would welcome the chance to bring my design leadership, adaptability, and high craft to your team.

Kiki Chen

I am Kiki Chen, Senior Designer / Art Director. With over a decade of experience in brand identity, digital design, and cross-functional creative leadership, I bring a design approach built on craftsmanship, strategic thinking, and a commitment to delivering exceptional work. My background spans luxury jewelry, fashion, CPG, wellness, and technology, where I’ve led rebrands, built scalable visual systems, and executed digital-first campaigns that support meaningful business growth. I began my career in print, developing a strong foundation in precision, storytelling, and hands-on craft. As the industry moved toward digital, I evolved with it, expanding into UI, email design, integrated content, and leadership roles where I supported teams through shifting creative needs. My strength lies in blending visual sensibility with marketing strategy, creating work that is both elevated and performance-driven. Collaboration is core to how I work. I respected believe creativity thrives in inclusive environments where diverse perspectives are valued, and I actively foster that culture on every team I join. Known for being candid, reliable, and solution-oriented, I communicate clearly across departments and step in wherever needed to move a project from concept to completion. I bring a positive, team-driven mindset and give 110% when 100% is asked. Recently, I led two full-scale brand launches for emerging coffee companies from logos and packaging to menus, product storytelling, and 360° campaigns. I also designed and launched a complete e-commerce site and full packaging system for C4 Mushrooms within an accelerated one-month timeline. These projects highlight my ability to work independently with speed, accuracy, and strategic clarity. I’m energized by opportunities where thoughtful design, purposeful storytelling, and digital strategy come together to shape meaningful and memorable brand experiences. I would welcome the chance to bring my design leadership, adaptability, and high craft to your team.

Available to hire

I am Kiki Chen, Senior Designer / Art Director. With over a decade of experience in brand identity, digital design, and cross-functional creative leadership, I bring a design approach built on craftsmanship, strategic thinking, and a commitment to delivering exceptional work. My background spans luxury jewelry, fashion, CPG, wellness, and technology, where I’ve led rebrands, built scalable visual systems, and executed digital-first campaigns that support meaningful business growth.

I began my career in print, developing a strong foundation in precision, storytelling, and hands-on craft. As the industry moved toward digital, I evolved with it, expanding into UI, email design, integrated content, and leadership roles where I supported teams through shifting creative needs. My strength lies in blending visual sensibility with marketing strategy, creating work that is both elevated and performance-driven.

Collaboration is core to how I work. I respected believe creativity thrives in inclusive environments where diverse perspectives are valued, and I actively foster that culture on every team I join. Known for being candid, reliable, and solution-oriented, I communicate clearly across departments and step in wherever needed to move a project from concept to completion. I bring a positive, team-driven mindset and give 110% when 100% is asked.

Recently, I led two full-scale brand launches for emerging coffee companies from logos and packaging to menus, product storytelling, and 360° campaigns. I also designed and launched a complete e-commerce site and full packaging system for C4 Mushrooms within an accelerated one-month timeline. These projects highlight my ability to work independently with speed, accuracy, and strategic clarity.

I’m energized by opportunities where thoughtful design, purposeful storytelling, and digital strategy come together to shape meaningful and memorable brand experiences. I would welcome the chance to bring my design leadership, adaptability, and high craft to your team.

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Language

English
Fluent

Work Experience

Art Director (Freelance) at Full Nature Farms
November 1, 2024 - Present
Spearheaded art direction and visual identity of an agriculture technology company with a potential valuation of $1B, creating a cohesive brand presence across digital and print platforms. Led the company’s strategic rebranding, refining brand positioning and design systems to support growth and AI innovation. Created high-impact marketing materials, including brochures, trade show assets, social media content, and video campaigns to increase brand awareness. Managed cross-functional creative projects, overseeing timelines, delegating tasks, and collaborating with stakeholders in a high-growth, data-driven environment.
Art Director at Hudson Valley Farmers Store | C4 Mushrooms
September 1, 2025 - October 13, 2025
Built and launched an e-commerce site designed to rank highly with SEO best practices, creating a seamless shopping experience tailored to mushroom enthusiasts. Collaborated closely with SEO marketing specialists to ensure all website copy, product descriptions, and metadata were optimized for search performance, driving organic visibility. Developed a blog content strategy to boost site authority and funnel traffic directly to the e-shop, increasing discoverability and customer engagement. Directed the creative concept and design of a home growth kit packaging, balancing aesthetics with clear instructional visuals to enhance customer confidence and brand identity. Applied a data-driven approach to monitor site performance, refine content strategy, and support measurable growth in traffic and sales.
Art Director at DeerSheep Coffee
June 1, 2025 - October 13, 2025
Led brand strategy and creative execution for a premium coffee label, unifying identity across packaging, e-commerce, and social. Directed campaigns, product launches, and packaging aligned with wellness and sustainability. Collaborated with founders to craft a brand resonating with wellness-focused consumers.
Brand Director at EPA! Coffee
September 1, 2024 - October 13, 2025
Directed brand development and creative execution across marketing, e-commerce, and digital platforms. Launched 360° campaigns including branding, packaging, social, photoshoots, and events. Integrated AI-driven design solutions and data-driven strategies to optimize workflows, engagement, and visibility within budget.
Lead Designer at VRAI Inc. | Diamond Foundry
January 31, 2024 - October 13, 2025
Directed global creative and photo production for luxury jewelry campaigns, overseeing photographers, stylists, and talent while managing budgets, usage rights, and deliverables. Executed high-impact 360° campaigns with cross-functional teams, including a holiday email campaign that generated $3.6M in Black Friday revenue. Led creative execution for new store launch in Spain, managing a team to deliver visual assets like diamond cards, window decals, and posters. Collaborated with Head of Brand Creative to drive strategy and storytelling across touchpoints, aligning creative direction with business goals. Rebuilt systems and assets libraries to optimize workflows, streamline communication, and boost efficiency across global operations.
Senior Designer at Simon G. Jewelry Inc.
February 28, 2023 - October 13, 2025
Led revenue-driving digital initiatives, including email campaigns with a 24% year-over-year sales lift and 50%+ open rates, as well as a full e-commerce site redesign that improved UX and increased revenues by 10%. Oversaw end-to-end photo production, managing budgeting, vendor negotiation, and shoot execution to align with creative goals and stay within cost parameters. Collaborated closely with print shops, supported press checks, and contributed to packaging design. Developed multi-channel brand assets from studio photography, trade show visuals, video, gifs, and interactive content, amplifying presence across e-commerce, social, digital, and B2B platforms.
Brand Designer / Creative Lead at DeerSheep Coffee
January 1, 2025 - June 1, 2025
Led brand strategy and creative across packaging, e-commerce, and social channels, unifying identity for a premium coffee label. Directed campaigns, product launches, and packaging aligned with wellness and sustainability. Partnered with founders to craft a brand resonating with wellness-focused consumers.
Brand Development & Creative Lead at Epa ! Coffee
February 1, 2024 - September 1, 2024
Directed brand development and creative across marketing, e-commerce, and digital platforms. Launched 360° campaigns including branding, packaging, social, photoshoots, and events. Implemented AI-driven design solutions and data-driven workflows to optimize engagement and visibility within budget.
Lead Designer at VRAI Inc. | Diamond Foundry
February 1, 2023 - January 1, 2024
Directed global creative and photo production for luxury jewelry campaigns; supervised photographers, stylists, and talent; managed budgets, usage rights, and deliverables. Executed high-impact 360° campaigns, including a holiday email campaign that generated $3.6M in Black Friday revenue. Led Spain store launch, delivering assets like diamond cards, window decals, and posters. Collaborated with Head of Brand Creative to align strategy and storytelling across touchpoints; rebuilt asset libraries to streamline workflows and boost efficiency across global ops.
Senior Designer at Simon G. Jewelry Inc.
March 1, 2015 - February 1, 2023
Led revenue-driving digital initiatives including email campaigns with a 24% YoY lift and 50%+ open rates; oversaw a full e-commerce site redesign that improved UX and increased revenues. Oversaw end-to-end photo production, budgeting, vendor negotiations, and shoot execution. Collaborated with print shops, supported press checks, and contributed to packaging. Developed multi-channel brand assets from studio photography, trade show visuals, video, GIFs, and interactive content, amplifying presence across e-commerce, social, digital, and B2B platforms.
Art Director at Full Nature Farms
November 1, 2024 - December 31, 2025
Led art direction and visual identity for an agriculture technology startup, shaping a cohesive brand presence across digital and print. Directed a rebrand, refined positioning and design systems to support growth and AI-driven innovation. Operated with zero creative budget, generating the majority of visual assets with AI tools, including campaign visuals, product imagery, brochures, trade show materials, and social content. Managed cross-functional projects, timelines, and collaboration with founders and stakeholders in a fast-paced, data-driven environment.
Brand Designer at DeerSheep Coffee
January 1, 2025 - June 30, 2025
Led brand strategy and creative execution for a premium coffee label, unifying identity across packaging, e-commerce, and social channels. Directed campaigns, product launches, and packaging aligned with wellness and sustainability. Collaborated with founders to craft a brand resonating with wellness-focused consumers.
Art Director at Epa ! Coffee
February 1, 2024 - September 30, 2024
Directed brand development and creative execution across marketing, e-commerce, and digital platforms. Launched 360° campaigns including branding, packaging, social, photoshoots, and events. Integrated AI-driven design solutions and data-driven strategies to optimize workflows, engagement, and visibility within budget.

Education

Bachelor of Arts in Graphic Design at California State Polytechnic University - Pomona
January 11, 2030 - October 13, 2025
Bachelor of Arts in Graphic Design at California State Polytechnic University - Pomona
January 11, 2030 - January 5, 2026
Bachelor of Arts in Graphic Design at California State Polytechnic University - Pomona
January 11, 2030 - January 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Manufacturing, Consumer Goods, Agriculture & Mining, Software & Internet