The Guggenheim Bilbao Museum sought a complete visual revamp of its website, with the unique challenge of maintaining the existing content and information architecture while delivering a transformative digital experience.

To achieve this, we adopted a collaborative approach, conducting a series of workshops with the museum’s team. These sessions allowed us to align on the strategic brand vision and actively involve the museum in shaping the new visual identity. Together, we defined the design drivers that would guide the creation of a fresh, cohesive visual language, ensuring it adhered to global brand guidelines while reflecting the museum’s innovative essence.

The result is a seamless blend of strategy, collaboration, and design, culminating in a New Visual Digital Experience that elevates the Guggenheim Bilbao’s online presence, offering users a visually striking and engaging journey.

The BBVA’s Innovation & Technology – New Means of Payments team approached us with a clear challenge: design the easiest virtual wallet ever—at a time when mobile payments were still emerging and the main barriers were trust, clarity, and simplicity, not technology.

From my role leading UX and UI, we treated the wallet as a high-stakes product where every hesitation matters. If users don’t instantly understand what they can do, what will happen next, or whether their money is safe, they drop. So before moving pixels, we defined a guiding principle: remove friction in every interaction.

We began by mapping the essential journeys a wallet must solve in seconds: paying, finding and managing cards, checking recent activity, understanding limits, and resolving issues without anxiety. We prioritized the most frequent tasks and designed flows that reduced steps, choices, and cognitive load. Special attention went to moments that typically create doubt—authentication, confirmations, and error states—because these are the moments that either build confidence or break it.

A key UX decision was to keep the product focused: a wallet, not a banking app. We built a simple information architecture around a small set of clear sections, centered on cards, payment actions, and activity. The experience was designed to answer, immediately: What can I do right now? What just happened? What’s next?

On the UI side, we aimed for a visual language that felt secure, modern, and lightweight—serious without being heavy. Strong hierarchy, generous spacing, and a disciplined use of color and contrast guided attention to primary actions and reduced visual noise. Iconography and microcopy were treated as part of the interface system: every label and cue was refined to eliminate ambiguity and help users progress with confidence.

We also designed key micro-interactions as trust mechanisms: clear feedback for loading, success, failure, and retry, so users always knew the status of an action and how to recover. Confirmations were explicit and reassuring, and error handling was framed to be helpful rather than alarming.

Developed as concept and visual design in collaboration with the ilios network, BBVA Wallet became an early example of a major bank delivering a consumer-grade digital product: focused, intuitive, and confidence-building—designed to make paying feel effortless.

The Museo Nacional del Prado website redesign was conceived as more than “a new website.” The ambition was to create a new digital extension of the museum—one that can’t replicate the emotion of standing before a masterpiece, but can still help visitors feel and connect with the collection (framed by the Kandinsky quote that opens the project). The result became a renewed digital experience recognized with a Webby.

The team began with museum ethnography: observing how people move through the Prado, how they approach artworks, how they relate to the building, and what happens when curiosity kicks in (e.g., wanting to know more about a specific painting). This immersion helped define the tone: the encounter with art is intimate, so the digital experience should respect that intimacy while making discovery effortless.

In parallel, data gathering and content analysis revealed clear patterns. The Prado already received a large volume of visits via search engines, with stable overall traffic; the most sustained growth came from social networks (especially Facebook and Twitter), alongside occasional spikes driven by press coverage. The audience was largely Spanish and Latin American. But the biggest issue wasn’t demand—it was structure. The existing website was described as “a writing desk with a thousand drawers”: a huge amount of valuable information, scattered and hard to find.

From there, the design strategy shifted toward behaviours, particularly the “culture snacker”: people with cultural curiosity who want to browse quickly, discover something compelling, and then go deeper if the experience invites them. The redesign aimed to turn that curiosity into engagement through a new paradigm: the masterpiece as the main entrance.

Each artwork became the “hero” and the central axis of the experience—an immersive gateway into a richer universe of content and meaning. Exploration was conceived like an iceberg: you can stay on the surface (beauty, impact, emotion) or dive into layers of context, relationships, themes, and knowledge—always supported by digital enhancements such as saving, sharing, sending, tagging, and discovering related works.

To fix the “thousand drawers” problem, the site was rebuilt with a simple, coherent structure: five main areas plus two transversal options across the whole experience. Underneath, a strong semantic system gave consistency to the museum’s data and powered a robust, intuitive search capability.

Personalization was also key. With “Mi Prado,” users could build collections and personalized tours—extending the physical visit into the digital space before, during, and after, and enabling social interaction through sharing and commenting. Finally, with Linked Open Data (via GNOSS Culture), the new Prado experience enabled discovery through semantic connections—making it possible to explore the collection by relationships and motifs in an unexpectedly addictive way.

In 2019, Banco Santander sought a complete visual and functional revamp of their Retail Banking app to enhance its digital experience. Our team was brought in to lead this transformation, resulting in a user-centered redesign powered by a new design system tailored to their needs.

Our Approach
We began by creating a robust, scalable design system that set the foundation for the app’s visual identity and functionality. Once the design system was implemented, we assembled a highly agile and flexible team of over 15 professionals to work closely with the app’s business owners, ensuring continuous support and alignment throughout the process.

Achievements

Extensive UX Design: Delivered over 135 new user flows across areas such as individual banking, corporate services, and investments.
Private Banking Innovation: Designed new functionalities for Santander’s private banking sector to enhance their digital offering.
Iterative Process: Our workflow involved an initial internal analysis of each functionality, followed by a dedicated UX research phase to gather insights. We then moved to prototyping, leveraging the Flame design system (Santander’s proprietary design system). Collaborating closely with product owners, we iterated until achieving the final design before transitioning to the QA phase for validation.
Outcome
The redesign not only enhanced the app’s usability and aesthetic appeal but also established a trusted team capable of driving innovation and adapting to evolving user needs. The project delivered a seamless, user-friendly experience that aligned with Banco Santander’s vision of being at the forefront of digital banking.

The redesign of the Museo Picasso Málaga website aimed to deliver a modern, user-centered digital experience that seamlessly integrates artistic storytelling, modular functionality, and cutting-edge technology.

Approach and Process

In-Depth Research
Over 40 interviews with visitors, staff, and local youth, along with on-site observations, helped define 5 detailed user archetypes and 10 design drivers. This thorough understanding of user needs guided the project from start to finish.
Modular Design
The website was structured with a flexible, modular approach, enabling dynamic connections between the collection, exhibitions, activities, and other content. This adaptability ensures the platform remains relevant and engaging over time.
Visual Identity
The design highlights Picasso’s artwork with a timeless aesthetic, blending the museum’s corporate colors with a clean, minimalist style. The visual hierarchy places Picasso’s work at the center, while creating a cohesive and modern brand experience.
Enhanced Content Strategy
Introduced a cross-linked content approach, integrating storytelling, e-commerce, and cultural events for a holistic visitor experience.
Technological Development

Advanced Architecture
A robust Single Page Application (SPA) built with React delivers seamless performance across all devices, ensuring a fast and intuitive experience for users.
Dynamic CMS
A custom content management system (CMS) provides the museum team with a simple yet powerful tool to update and expand the site’s content effortlessly.
SEO and Speed Optimization
The platform is optimized for search engines and features reduced load times, boosting visibility and user accessibility worldwide.
Final Outcome

The new website bridges the artistic and social dimensions of Picasso’s legacy, connecting diverse audiences to the museum’s rich cultural offerings. Its modular, adaptable design ensures longevity, while the seamless integration of research, design, and technology positions Museo Picasso Málaga as a leader in digital innovation within the cultural sector.