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Hi there! I’m Codruța Maria Barbu, a multilingual digital marketing professional based in Bucharest. I have 5 years of experience spanning CRM, email marketing, SEO, GEO, and digital PR across travel, e-commerce, and media, driving visibility, retention, and revenue through data-driven campaigns. I’m skilled at planning end-to-end campaigns, coordinating cross-functional teams, building automation, and optimizing customer journeys. I thrive in collaborative environments and enjoy turning insights into measurable results.…Hi there! I’m Codruța Maria Barbu, a multilingual digital marketing professional based in Bucharest. I have 5 years of experience spanning CRM, email marketing, SEO, GEO, and digital PR across travel, e-commerce, and media, driving visibility, retention, and revenue through data-driven campaigns. I’m skilled at planning end-to-end campaigns, coordinating cross-functional teams, building automation, and optimizing customer journeys. I thrive in collaborative environments and enjoy turning insights into measurable results.

Codruta Maria Barbu

Copywriter, Content Creator, Digital Marketer

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Hi there! I’m Codruța Maria Barbu, a multilingual digital marketing professional based in Bucharest. I have 5 years of experience spanning CRM, email marketing, SEO, GEO, and digital PR across travel, e-commerce, and media, driving visibility, retention, and revenue through data-driven campaigns. I’m skilled at planning end-to-end campaigns, coordinating cross-functional teams, building automation, and optimizing customer journeys. I thrive in collaborative environments and enjoy turning insights into measurable results.…Hi there! I’m Codruța Maria Barbu, a multilingual digital marketing professional based in Bucharest. I have 5 years of experience spanning CRM, email marketing, SEO, GEO, and digital PR across travel, e-commerce, and media, driving visibility, retention, and revenue through data-driven campaigns. I’m skilled at planning end-to-end campaigns, coordinating cross-functional teams, building automation, and optimizing customer journeys. I thrive in collaborative environments and enjoy turning insights into measurable results.

Available to hire

Hi there! I’m Codruța Maria Barbu, a multilingual digital marketing professional based in Bucharest. I have 5 years of experience spanning CRM, email marketing, SEO, GEO, and digital PR across travel, e-commerce, and media, driving visibility, retention, and revenue through data-driven campaigns.

I’m skilled at planning end-to-end campaigns, coordinating cross-functional teams, building automation, and optimizing customer journeys. I thrive in collaborative environments and enjoy turning insights into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

German

Advanced

Work Experience

Digital Marketing Specialist at Firebird Tours

May 1, 2025 - May 1, 2026

Developed AI search visibility (GEO) strategy to increase brand citations and discovery across LLMs; tracked performance via Semrush and continuous optimization. Built GEO outreach framework across PR, media, aggregators, and forums; conducted outreach to 50+ news and media outlets for brand mentions and citations. Led Digital PR across Reddit, Quora, WhitePress, and North9, securing placements in major publications. Supported brand authority and trust signals through proactive ORM, maintaining a 100% response rate across client review platforms. Managed tour aggregator optimization; delivered end-to-end website development across custom backend, Wix, and Tilda environments.

Digital Marketing & CRM Coordinator at Danessa Myricks Beauty

November 1, 2023 - August 1, 2024

Managed digital marketing content calendar across email, social media, and website campaigns; developed digital marketing strategies aligned with sales and KPI targets; implemented email automations and customer journeys; monitored KPIs and identified optimization opportunities; led end-to-end digital marketing campaigns.

Marketing Campaign Coordinator at Zalando

September 1, 2021 - February 1, 2023

Coordinated and evaluated Brand and Commercial Event campaigns across 14 countries within the In-Life & Churn Prevention team; partnered with cross-functional stakeholders. Analyzed campaign performance and customer behaviour to identify optimization opportunities and reduce churn. Led daily QA processes for campaign scheduling and deployment; created ad-hoc email campaign assets with marketing and design teams.

Email Marketing & Automation Specialist at Dramox

September 1, 2021 - February 1, 2023

Planned and executed international email campaigns, automations, and transactional emails; exceeded industry benchmark KPIs. Managed international social media strategy and produced conversion-focused copy across website, email, PR, paid advertising, and co-marketing. Led international co-marketing campaigns with 50+ theatre companies and 20+ partners; conducted market and competitor analysis to identify optimization opportunities.

Digital Marketing Manager at The Rake

October 1, 2020 - March 1, 2021

Developed digital marketing strategy across CRM, email, SEO, online visual merchandising, and co-marketing to drive online sales and visibility. Led email segmentation, automation, transactional emails, UTM tracking, and A/B testing; increased email revenue by 35%, traffic by 40%, and reduced bounce rate by 40%. Managed CRM and VIP retention campaigns; grew VIP database by 60%. Optimized UX and online visual merchandising; built custom automation system increasing users by 60%, revenue and transactions by 70%, and reduced bounce rate by 20%.