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Digital marketing professional with 5 years of experience in CRM, email marketing, SEO, GEO, and Digital PR across travel, e-commerce, and media. Skilled in driving brand visibility, retention, and revenue growth through data-driven campaigns, optimization, and strong KPI focus. Experienced in building and managing multilingual customer journeys, automations, and end-to-end digital campaigns, with deep analytics and reporting capabilities. Combines strong content and copywriting with community management, online reputation support, and cross-functional project coordination to improve revenue and efficiency.…Digital marketing professional with 5 years of experience in CRM, email marketing, SEO, GEO, and Digital PR across travel, e-commerce, and media. Skilled in driving brand visibility, retention, and revenue growth through data-driven campaigns, optimization, and strong KPI focus. Experienced in building and managing multilingual customer journeys, automations, and end-to-end digital campaigns, with deep analytics and reporting capabilities. Combines strong content and copywriting with community management, online reputation support, and cross-functional project coordination to improve revenue and efficiency.

Codruța Maria Barbudi

Copywriter, Content Creator, Digital Marketer, +1

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Digital marketing professional with 5 years of experience in CRM, email marketing, SEO, GEO, and Digital PR across travel, e-commerce, and media. Skilled in driving brand visibility, retention, and revenue growth through data-driven campaigns, optimization, and strong KPI focus. Experienced in building and managing multilingual customer journeys, automations, and end-to-end digital campaigns, with deep analytics and reporting capabilities. Combines strong content and copywriting with community management, online reputation support, and cross-functional project coordination to improve revenue and efficiency.…Digital marketing professional with 5 years of experience in CRM, email marketing, SEO, GEO, and Digital PR across travel, e-commerce, and media. Skilled in driving brand visibility, retention, and revenue growth through data-driven campaigns, optimization, and strong KPI focus. Experienced in building and managing multilingual customer journeys, automations, and end-to-end digital campaigns, with deep analytics and reporting capabilities. Combines strong content and copywriting with community management, online reputation support, and cross-functional project coordination to improve revenue and efficiency.

Available to hire

Digital marketing professional with 5 years of experience in CRM, email marketing, SEO, GEO, and Digital PR across travel, e-commerce, and media. Skilled in driving brand visibility, retention, and revenue growth through data-driven campaigns, optimization, and strong KPI focus.

Experienced in building and managing multilingual customer journeys, automations, and end-to-end digital campaigns, with deep analytics and reporting capabilities. Combines strong content and copywriting with community management, online reputation support, and cross-functional project coordination to improve revenue and efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

German

Advanced

Work Experience

AI & SEO / Digital Marketing (GEO, Digital PR, Content & Development) at Firebird Tours

May 1, 2025 - May 1, 2026

Developed AI search visibility (GEO) strategy to increase brand citations and discovery across LLMs; tracked performance via Semrush and performed continuous optimization. Built a GEO outreach framework across PR, media, aggregators, and forums and conducted outreach to 50+ news and media outlets for brand mentions/citations. Delivered Digital PR across Reddit, Quora, WhitePress, and North9, securing placements in major publications. Supported ORM by maintaining a 100% response rate across client review platforms. Optimized tour aggregator visibility using competitor benchmarking. Executed SEO content using SurferSEO and Seobility, including blog writing, publishing QA, and cross-team content reviews, and delivered end-to-end website development across custom backends, Wix, and Tilda environments.

Digital Marketing Specialist at Firebird Tours

May 1, 2025 - May 1, 2026

Developed AI search visibility (GEO) strategy to increase brand citations and discovery across LLMs; tracked performance via Semrush and continuous optimization. Built GEO outreach framework across PR, media, aggregators, and forums; conducted outreach to 50+ news and media outlets for brand mentions and citations. Led Digital PR across Reddit, Quora, WhitePress, and North9, securing placements in major publications. Supported brand authority and trust signals through proactive ORM, maintaining a 100% response rate across client review platforms. Managed tour aggregator optimization; delivered end-to-end website development across custom backend, Wix, and Tilda environments.

Digital Marketing Content & CRM Specialist (Remote) at Danessa Myricks Beauty

November 1, 2023 - August 31, 2024

Managed digital marketing content calendars across email, social media, and website campaigns, increasing revenue 100% within 6 months. Developed and aligned digital marketing strategies to sales and KPI targets to drive revenue growth. Streamlined workflows and coordinated cross-functional teams to improve efficiency. Designed and optimized email automations and customer journeys, exceeding industry benchmark email KPIs. Implemented analytics tracking to monitor KPIs and identify optimization opportunities. Led end-to-end digital marketing campaigns aligned with commercial objectives.

Digital Marketing & CRM Coordinator at Danessa Myricks Beauty

November 1, 2023 - August 1, 2024

Managed digital marketing content calendar across email, social media, and website campaigns; developed digital marketing strategies aligned with sales and KPI targets; implemented email automations and customer journeys; monitored KPIs and identified optimization opportunities; led end-to-end digital marketing campaigns.

Digital Marketing & CRM Coordinator (Remote) at Dramox

September 1, 2021 - February 28, 2023

Planned and executed international email campaigns, automations, and transactional emails, exceeding industry benchmark KPIs. Managed international social media strategy and produced conversion-focused copy across website, email, PR, paid advertising, and co-marketing. Led international co-marketing campaigns with 50+ theatre companies and 20+ partners to drive website traffic and subscriber growth. Conducted market and competitor analysis to identify optimization opportunities and improve marketing processes.

Marketing Campaign Coordinator at Zalando

September 1, 2021 - February 1, 2023

Coordinated and evaluated Brand and Commercial Event campaigns across 14 countries within the In-Life & Churn Prevention team; partnered with cross-functional stakeholders. Analyzed campaign performance and customer behaviour to identify optimization opportunities and reduce churn. Led daily QA processes for campaign scheduling and deployment; created ad-hoc email campaign assets with marketing and design teams.

Email Marketing & Automation Specialist at Dramox

September 1, 2021 - February 1, 2023

Planned and executed international email campaigns, automations, and transactional emails; exceeded industry benchmark KPIs. Managed international social media strategy and produced conversion-focused copy across website, email, PR, paid advertising, and co-marketing. Led international co-marketing campaigns with 50+ theatre companies and 20+ partners; conducted market and competitor analysis to identify optimization opportunities.

Brand & Commercial Events Marketing (In-Life & Churn Prevention) at Zalando

October 1, 2020 - March 31, 2021

Coordinated and evaluated Brand and Commercial Event campaigns across 14 countries within the In-Life & Churn Prevention team, partnering with cross-functional stakeholders. Analyzed campaign performance and customer behavior to identify optimization opportunities and reduce churn among active customers. Performed daily QA for campaign scheduling and deployment, ensuring accuracy, compliance, and performance standards. Created ad-hoc email campaign assets in collaboration with marketing and design teams.

Digital Marketing Manager at The Rake

October 1, 2020 - March 1, 2021

Developed digital marketing strategy across CRM, email, SEO, online visual merchandising, and co-marketing to drive online sales and visibility. Led email segmentation, automation, transactional emails, UTM tracking, and A/B testing; increased email revenue by 35%, traffic by 40%, and reduced bounce rate by 40%. Managed CRM and VIP retention campaigns; grew VIP database by 60%. Optimized UX and online visual merchandising; built custom automation system increasing users by 60%, revenue and transactions by 70%, and reduced bounce rate by 20%.

Email Marketing & CRM / Digital Marketing Specialist at The Rake

July 1, 2018 - December 31, 2019

Developed digital marketing strategy across CRM, email, SEO, online visual merchandising, and co-marketing to drive online sales and visibility. Built email segmentation, automation, and transactional email programs, including UTM tracking and A/B testing; increased email revenue 35%, traffic 40%, and reduced bounce rate 40%. Managed CRM and VIP retention campaigns to improve Customer Lifetime Value (CLV) and grew the VIP database by 60%. Optimized UX and online visual merchandising using Hotjar and Google Analytics; created a custom automation system that increased users 60%, revenue and transactions 70%, and reduced bounce rate 20%.