Hi, I’m Clarice de Oliveira Hanmal Richmond, a content creator and visual storyteller weaving photography, video, and brand messaging into compelling online experiences. I specialize in product and lifestyle photography, short-form videos, and scroll-stopping visuals for e‑commerce, social media, and digital ads—helping brands grow with content that converts. With more than a decade in marketing and brand-building, I’ve led creative direction and content production for beauty, fashion, and wellness brands, designed SEO-friendly product pages on Shopify, Etsy, and Amazon, and grown a photography business delivering hundreds of sessions. I’m passionate about collaborating with teams to craft campaigns that engage audiences and drive results, from concept to launch.

Clarice de Oliveira Hanmal Richmond

Hi, I’m Clarice de Oliveira Hanmal Richmond, a content creator and visual storyteller weaving photography, video, and brand messaging into compelling online experiences. I specialize in product and lifestyle photography, short-form videos, and scroll-stopping visuals for e‑commerce, social media, and digital ads—helping brands grow with content that converts. With more than a decade in marketing and brand-building, I’ve led creative direction and content production for beauty, fashion, and wellness brands, designed SEO-friendly product pages on Shopify, Etsy, and Amazon, and grown a photography business delivering hundreds of sessions. I’m passionate about collaborating with teams to craft campaigns that engage audiences and drive results, from concept to launch.

Available to hire

Hi, I’m Clarice de Oliveira Hanmal Richmond, a content creator and visual storyteller weaving photography, video, and brand messaging into compelling online experiences. I specialize in product and lifestyle photography, short-form videos, and scroll-stopping visuals for e‑commerce, social media, and digital ads—helping brands grow with content that converts.

With more than a decade in marketing and brand-building, I’ve led creative direction and content production for beauty, fashion, and wellness brands, designed SEO-friendly product pages on Shopify, Etsy, and Amazon, and grown a photography business delivering hundreds of sessions. I’m passionate about collaborating with teams to craft campaigns that engage audiences and drive results, from concept to launch.

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Work Experience

Lead Creative Director & Content Producer at Clarice Oliveira Photography (Shoott, Snappr & Upwork)
July 1, 2021 - November 14, 2025
Lead creative direction and content production for beauty, fashion, and wellness brands. Collaborated with brands to craft digital marketing campaigns and optimize product listings for Shopify, Etsy, and Amazon with SEO-friendly pages and engaging visuals. Grew a family and lifestyle photography business delivering over 500 sessions and driving bookings through digital channels.
Senior Marketing Analyst, Digital Marketing Project Manager at Whirlpool Latin America
June 1, 2014 - June 1, 2014
Managed a $50M marketing budget and created analytical tools to align investment strategies across 14 brands—improving vendor coordination and sales targeting. Led cross-functional projects to align product messaging, merchandising, and pricing strategy, boosting web traffic and e-commerce engagement. Coordinated brand strategy and product marketing with suppliers and creative teams across Brazil.
Marketing Analyst at LG Electronics
July 1, 2010 - July 1, 2010
Supported category buying by generating market forecasts, analyzing pricing, and developing marketing activations to increase retail presence. Collaborated with trade marketing to identify opportunities and launch pricing strategies for new product lines.

Education

Executive MBA at FGV - Fundação Getulio Vargas, Brazil
January 11, 2030 - November 14, 2025
Bachelor of Arts at Mackenzie Presbyterian University, Brazil
January 11, 2030 - November 14, 2025
Google Digital Marketing & E-commerce Professional Certificate at Coursera (Google)
January 11, 2030 - January 1, 2023
Content Strategy for Professionals: Engaging Audience at Coursera (Northwestern University)
January 11, 2030 - January 1, 2023

Qualifications

Executive MBA
January 11, 2030 - November 14, 2025
Bachelor of Arts
January 11, 2030 - November 14, 2025
Google Digital Marketing & E-commerce Professional Certificate
January 11, 2030 - January 1, 2023
Content Strategy for Professionals: Engaging Audience
January 11, 2030 - January 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other