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Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT). Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading international remote teams, and executing omnichannel expansion strategies. Deep expertise in Marketing Automation, AI integration, and ROI optimization.…Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT). Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading international remote teams, and executing omnichannel expansion strategies. Deep expertise in Marketing Automation, AI integration, and ROI optimization.

Luca Cominelli

Marketer, Growth Marketer, Brand Strategist, +3

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Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT). Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading international remote teams, and executing omnichannel expansion strategies. Deep expertise in Marketing Automation, AI integration, and ROI optimization.…Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT). Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading international remote teams, and executing omnichannel expansion strategies. Deep expertise in Marketing Automation, AI integration, and ROI optimization.

Available to hire

Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT).

Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading
international remote teams, and executing omnichannel expansion strategies.

Deep expertise in Marketing Automation, AI integration, and ROI optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Strategic Marketing Consultant at Manicomix Retail

March 1, 2025 - Present

Strategic marketing lead overseeing brand relaunch, partner-funded co-op marketing, and a 56-store trade marketing program; implemented loyalty and CRM for O2O traffic and retention; led e-commerce platform overhaul focusing on UX/UI to maximize conversions and improve user experience.

Senior Sales & Marketing Manager, EMEA at NZXT

May 1, 2021 - December 31, 2024

Delivered EM EA revenue growth (+18% YoY); launched and scaled D2C operations in 5 new markets within 12 months, defining pricing and logistics; reduced CAC by 20% through media mix optimization and funnel improvements; implemented CRM/Email marketing automation and led a remote international team across four countries.

Marketing Manager, Italy at Activision Blizzard

January 1, 2018 - April 30, 2021

Led GTM planning for AAA franchises (Call of Duty) and consistently exceeded launch targets; grew the Italian gaming community to 100k+ members and increased engagement by 35% through localized content and influencer partnerships; optimized CRM and media spend via local data analysis and audience segmentation.

Digital Trade Marketing Manager, EMEA & Russia at Activision Blizzard

January 1, 2017 - December 31, 2017

Scaled POSA card network across EMNA/Russia, increasing digital revenue from physical retail; managed end-to-end forecasting and inventory with key partners (Incomm, ePay, Blackhawk) to ensure availability.

Brand Manager at Blizzard Entertainment

January 1, 2007 - December 31, 2016

Orchestrated end-to-end brand identity and GTM strategies for flagship franchises including World of Warcraft, Overwatch, and Hearthstone; grew the Italian gaming community through localized content and high-impact events; led PR and community crisis management during critical launch windows; managed brand awareness campaigns and P&L for Italy.