Luca Cominelli
Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT).
About
Strategic Marketing Leader with over 15 years of experience managing P&L and Go-to-Market strategies for top-tier Gaming and Consumer Tech brands (Activision Blizzard, NZXT).
Expert in bridging the gap between brand storytelling and data-driven performance to scale businesses across EMEA. Proven track record of delivering double-digit revenue growth (+18% YoY), leading
international remote teams, and executing omnichannel expansion strategies.
Deep expertise in Marketing Automation, AI integration, and ROI optimization.
- 19 years' experience
- Joined September 2025
Skills· 17
Languages
- ItalianFluent
- EnglishAdvanced
Industry experience
- Gaming
- Media & Entertainment
- Retail
- Software & Internet
- Telecommunications
Work experience· 5 roles
Strategic marketing lead overseeing brand relaunch, partner-funded co-op marketing, and a 56-store trade marketing program; implemented loyalty and CRM for O2O traffic and retention; led e-commerce platform overhaul focusing on UX/UI to maximize conversions and improve user experience.
Delivered EM EA revenue growth (+18% YoY); launched and scaled D2C operations in 5 new markets within 12 months, defining pricing and logistics; reduced CAC by 20% through media mix optimization and funnel improvements; implemented CRM/Email marketing automation and led a remote international team across four countries.
Led GTM planning for AAA franchises (Call of Duty) and consistently exceeded launch targets; grew the Italian gaming community to 100k+ members and increased engagement by 35% through localized content and influencer partnerships; optimized CRM and media spend via local data analysis and audience segmentation.
Education
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