I’m a Senior Program Manager and strategic marketing leader with over a decade of experience driving global launches, large-scale campaigns, and cross-functional programs. I translate business and technical insights into actionable roadmaps, use data to guide decisions, and design metrics that keep teams aligned across product, engineering, and marketing. I thrive on AI-powered enablement, international partnerships, and building scalable processes that improve operations and outcomes. I’m fluent in French and Spanish, with working proficiency in several other languages, and I enjoy collaborating with diverse teams to create value and accelerate growth.

Connie Ip

I’m a Senior Program Manager and strategic marketing leader with over a decade of experience driving global launches, large-scale campaigns, and cross-functional programs. I translate business and technical insights into actionable roadmaps, use data to guide decisions, and design metrics that keep teams aligned across product, engineering, and marketing. I thrive on AI-powered enablement, international partnerships, and building scalable processes that improve operations and outcomes. I’m fluent in French and Spanish, with working proficiency in several other languages, and I enjoy collaborating with diverse teams to create value and accelerate growth.

Available to hire

I’m a Senior Program Manager and strategic marketing leader with over a decade of experience driving global launches, large-scale campaigns, and cross-functional programs. I translate business and technical insights into actionable roadmaps, use data to guide decisions, and design metrics that keep teams aligned across product, engineering, and marketing.

I thrive on AI-powered enablement, international partnerships, and building scalable processes that improve operations and outcomes. I’m fluent in French and Spanish, with working proficiency in several other languages, and I enjoy collaborating with diverse teams to create value and accelerate growth.

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Language

French
Fluent
Spanish; Castilian
Fluent
German
Advanced
Portuguese
Advanced
Russian
Advanced

Work Experience

Strategic Program Manager, AI Solutions at A.Team
June 1, 2024 - Present
Managed AI Solutions Program end-to-end, establishing pillars including foundations, top-of-the-funnel, sales pipeline, and delivery acceleration to drive predictable growth. Built structured project plans and operating rhythms that aligned leadership, GTM, and product/AI teams, while delivering executive-ready updates that clearly communicated progress, risks, blockers, and dependencies to ensure transparency and timely decision-making.
Senior Program Manager, Security Culture & Awareness Training, InfoSec at Rubrik
January 1, 2024 - Present
Contracted across multiple contract periods (2024-2026) to lead company-wide cybersecurity awareness initiatives for 4,200+ employees across 43 countries, reducing security incidents through targeted phishing simulations, webinars, and interactive campaigns; tracked engagement and milestones in Jira, achieving a 45% boost in participation and 9/10 satisfaction score. Designed and executed L&D strategy to educate employees on threat mitigation and best practices; managed $60K budget and vendor partnerships to deliver seamless training experiences, leveraging internal ChatGPT to streamline content development. Developed multi-channel communication plan to amplify security culture, producing tailored content across web, email, posters, and newsletters to drive behavioral change. Created technical training materials for workforce education, covering foundational/advanced security concepts; defined success metrics using human risk management tools, enabling data-driven evaluation of awarene
Senior Program Manager, Developer & Product Marketing at Meta Reality Labs
November 1, 2022 - November 1, 2023
Piloted Developer Marketing program by creating an integrated GTM strategy to engage developers across digital platforms, live and virtual events, and community initiatives. Informed positioning and drove SDK/API adoption by analyzing UXR insights, Qualtrics survey data, and Google Analytics trends. Initiated Monthly Business Reviews by synthesizing KPIs and input from 15+ stakeholders, enhancing visibility and strategic alignment. Oversaw global events programming for Meta Connect, GDC, hackathons, and flagship summits, aligning 3+ vendors to execute 15+ live and webinar sessions that reached 1.2M developers and 27M viewers. Led content strategy and logistics for developer-facing hackathons and workshops, showcasing new tools, SDKs, and platform capabilities to drive engagement and ecosystem growth. Streamlined legal operations by implementing centralized contract management, reducing review time by 20+ hours/month and ensuring compliance across 100+ licensing agreements. Standardized
Project Manager, Developer Partner Marketing & Loyalty Program at Google Play
August 1, 2020 - July 1, 2022
Orchestrated international marketing campaigns for Google Play’s Loyalty Program, executing 100+ monthly in-app and SMS promotions within a multi-million-dollar budget. Implemented Salesforce Marketing Cloud (SFMC) to automate segmentation and personalize outreach, driving a 20% lift in user engagement and acquisition through targeted messaging and UX optimization. Launched Loyalty Program across 30 EMEA and APAC markets, expanding reach by 60% and onboarding 50M+ new users. Served as SME for regional policies, developer needs, and platform nuances; authored scalable playbooks for global consistency. Managed partnerships with 100+ third-party developers by setting strategic goals, leading onboarding, and overseeing contracts. Drafted SOWs, tracked ROI, and delivered data-driven campaign recommendations that shaped stakeholder decisions and maximized impact. Led QA, bug triaging, and localization for global marketing campaigns, collaborating cross-functionally to drive 20%+ engagement
Project Manager, Field Marketing and Communications Specialist at Rodan + Fields
January 1, 2019 - January 1, 2020
Spearheaded B2B campaigns across email, social, and blog channels, optimizing engagement through targeted segmentation in SFMC using AMPscript and SQL. Customized responsive templates and landing pages with HTML/CSS to improve UX. Managed campaign calendars and workback plans to ensure seamless execution across Facebook, LinkedIn, Twitter, and AdWords. Cut workflow time by 50% and achieved 99% delivery rate to over 300,000 consultants across North America and Australia. Streamlined intake, milestone tracking, and standups using Smartsheet to resolve blockers and improve operational efficiency. Increased campaign performance by 20% through cross-functional collaboration. Owned GTM messaging, sales enablement, and collateral. Defined KPIs and analyzed PowerBI data to inform strategy and execution. Overhauled corporate blog through a strategic website refresh, delivering a 150% increase in readership within four months.
Fractional Roles – Consulting Engagements at Self-Employed / Fractional Roles
January 1, 2014 - Present
Selected consulting engagements including Salesforce: Partnered with Chief of Staff to the CPO to lead Customer Advocacy Programs for Tableau product, achieving 4.5/5 NPS in 6 months through Dev Speaker Program and thought leadership webinar series with 1,000+ attendees. Resolved knowledge migration to Confluence, reducing access time by 15%. Department of Homeland Security: Managed key operations of Protective Security Officer program, supporting 1,000+ personnel across 15+ federal sites. Norwex USA: Guided E2E project workflows and incentives marketing strategy, facilitated agency partnerships and streamlined creative/web asset production using RoboHead, resulting in 20% faster time-to-market.

Education

B.A. at Mount Holyoke College
January 11, 2030 - January 7, 2026

Qualifications

Certified Scrum Product Owner (CSPO)
January 11, 2030 - January 7, 2026
Certified ScrumMaster (CSM)
January 11, 2030 - January 7, 2026
Digital Marketing (General Assembly)
January 11, 2030 - January 7, 2026
Google Analytics (Google Digital Academy)
January 11, 2030 - January 7, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education