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I'm Cherry Goh, an APAC-focused strategic marketing and cross-functional initiatives leader with 10+ years of experience driving regional growth across manufacturing and technology-driven organizations. I partner with senior stakeholders to architect integrated GTM programs, build scalable campaigns, and accelerate execution. In my roles across APAC, I have built partnerships, led AI-assisted workflows, and delivered measurable outcomes including YoY audience growth and web traffic improvements. I’m passionate about transforming marketing operations, leveraging data, and empowering teams to move quickly while maintaining alignment with business goals.…I'm Cherry Goh, an APAC-focused strategic marketing and cross-functional initiatives leader with 10+ years of experience driving regional growth across manufacturing and technology-driven organizations. I partner with senior stakeholders to architect integrated GTM programs, build scalable campaigns, and accelerate execution. In my roles across APAC, I have built partnerships, led AI-assisted workflows, and delivered measurable outcomes including YoY audience growth and web traffic improvements. I’m passionate about transforming marketing operations, leveraging data, and empowering teams to move quickly while maintaining alignment with business goals.

Cherry Goh

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I'm Cherry Goh, an APAC-focused strategic marketing and cross-functional initiatives leader with 10+ years of experience driving regional growth across manufacturing and technology-driven organizations. I partner with senior stakeholders to architect integrated GTM programs, build scalable campaigns, and accelerate execution. In my roles across APAC, I have built partnerships, led AI-assisted workflows, and delivered measurable outcomes including YoY audience growth and web traffic improvements. I’m passionate about transforming marketing operations, leveraging data, and empowering teams to move quickly while maintaining alignment with business goals.…I'm Cherry Goh, an APAC-focused strategic marketing and cross-functional initiatives leader with 10+ years of experience driving regional growth across manufacturing and technology-driven organizations. I partner with senior stakeholders to architect integrated GTM programs, build scalable campaigns, and accelerate execution. In my roles across APAC, I have built partnerships, led AI-assisted workflows, and delivered measurable outcomes including YoY audience growth and web traffic improvements. I’m passionate about transforming marketing operations, leveraging data, and empowering teams to move quickly while maintaining alignment with business goals.

Available to hire

I’m Cherry Goh, an APAC-focused strategic marketing and cross-functional initiatives leader with 10+ years of experience driving regional growth across manufacturing and technology-driven organizations. I partner with senior stakeholders to architect integrated GTM programs, build scalable campaigns, and accelerate execution.

In my roles across APAC, I have built partnerships, led AI-assisted workflows, and delivered measurable outcomes including YoY audience growth and web traffic improvements. I’m passionate about transforming marketing operations, leveraging data, and empowering teams to move quickly while maintaining alignment with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Strategic Partnerships Manager at Roquette Frères

November 1, 2020 - Present

Own strategic partnerships development across APAC, supporting commercial growth for B2B nutrition and ingredients solutions. Develop and execute co-marketing and partner activation programs (executive roundtables, customer forums, content, and campaigns) aligned with sales priorities, contributing to pipeline creation, market entry and account expansion across APAC. Partner closely with regional sales leadership and distribution teams to align partner initiatives with account priorities, white space opportunities, and expansion strategies. Influence commercial outcomes through data-driven GTM execution, delivering +57% YoY linked growth, +34% website traffic, and +72% lead conversion, supporting pipeline quality and sales efficiency.

Digital Marketing Executive at Yardi Systems

July 1, 2016 - July 1, 2018

Supported regional commercial teams through performance-driven digital campaigns, generating 1,069 sales meetings, 218 new roles, and 150 new client leads. Partnered with sales teams across 7 countries as a regional advisor on digital performance, funnel optimization, and lead conversion. Localized regional websites and content to drive GTM execution; delivered 31% organic traffic growth and improved conversion rates. Built strong relationships with internal stakeholders and external vendors to establish account-aligned GTM collaboration with Media & Digital Management.

Marketing Manager, ANZ & SEA at The Walt Disney Company

April 1, 2015 - June 1, 2016

Managed 25+ regional client and distribution partnerships, supporting the commercial delivery of media assets across APAC markets. Acted as a coordination point between broadcasters, distributors, agencies, and internal teams to ensure timely execution, compliance, and partner satisfaction. Supported regional media planning and execution across TV and digital channels, contributing to partner performance reporting and post-campaign analysis.

Digital Marketing Executive, Asia Pacific at PageGroup

July 1, 2016 - July 1, 2018

Supported regional commercial teams with performance-driven digital campaigns, generating significant lead flow and engagement across APAC. Executed localized GTM activities, producing measurable improvements in pipeline quality and ROI; collaborated with sales across multiple countries to optimize campaign performance and lighting up regional growth.

Regional Marketing Communications Lead, APAC at Roquette Frères

November 1, 2020 - Present

Led cross-functional strategic marketing and communications initiatives across 10+ APAC markets. Managed regional team members, agencies, and external partners while overseeing campaign governance, budget allocation, execution planning, and stakeholder alignment. Partnered with senior regional and global stakeholders across Marketing, Sales, HR, Customer Care, and Business Leadership to drive executive engagement and market expansion. Developed integrated regional campaigns supporting product launches and commercial initiatives, contributing to significant LinkedIn audience growth and website traffic. Built scalable communications frameworks, introduced AI-assisted workflows to improve planning, localization, reporting, and content development. Directed leadership thought-leadership initiatives including C-suite roundtables, webinars, white papers, and custom forums reaching over 1,200 senior leaders. Led engagement strategies and ecosystem partnerships with industry associations, medi

Regional B2B Marketing Executive at Yardi Systems

July 1, 2018 - November 1, 2020

Developed and activated strategic partnerships with industry associations, sponsors, and ecosystem partners across APAC; executed co-branded GTM initiatives, conferences, and regional engagement programs across 8–10 markets. Partnered closely with Sales, Business Development, and regional leadership to support enterprise engagement and strategic account initiatives, and to drive customer relationship growth across APAC markets. Led regional GTM execution across digital campaigns, customer programs, and executive events, improving campaign engagement and lead quality by approximately 30%. Directed flagship regional customer and partner engagement initiatives including the inaugural Yardi Advanced Solutions Conference (YASC) in Singapore and Australia.

Digital Marketing Executive at PageGroup

July 1, 2016 - July 1, 2018

Partnered with regional sales and business development teams across 7 APAC markets to execute performance-driven digital marketing initiatives supporting lead generation and customer acquisition objectives. Generated over 1,000 qualified leads annually and contributed to 200+ client conversions through integrated digital campaigns and targeted audience engagement strategies. Led localization and optimization of websites, landing pages, and digital content, contributing to 31% organic traffic growth and 25% improved conversion performance. Worked with internal stakeholders and external vendors to execute account-aligned marketing initiatives, improving campaign efficiency and lead quality across regional markets. Managed paid digital campaigns, analytics reporting, SEO initiatives, and marketing performance tracking to support regional commercial objectives and business visibility.

Media Communications Executive, ANZ & SEA at The Walt Disney Company

April 1, 2015 - June 1, 2016

Managed communications and operational coordination across 25+ regional broadcaster, distributor, and agency partnerships throughout ANZ and SE Asia markets. Acted as key liaison between regional partners, agencies, and internal teams to ensure timely campaign execution, media delivery, and stakeholder alignment across multiple markets. Supported regional media planning, campaign coordination, and reporting initiatives, contributing to improved campaign effectiveness and stakeholder engagement. Streamlined coordination processes and stakeholder workflows, reducing project delays and improving operational efficiency across regional campaigns.