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I help brands grow their audience and their revenue through effective content strategy, copywriting and cons. From creating SEO strategies that are rooted in data and tailored to your brand, to crafting copy that connects with your audience's pain points, motivations and needs, I take expert ownership of your content where you need me. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.…I help brands grow their audience and their revenue through effective content strategy, copywriting and cons. From creating SEO strategies that are rooted in data and tailored to your brand, to crafting copy that connects with your audience's pain points, motivations and needs, I take expert ownership of your content where you need me. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Katie Watson

PRO

Copywriter, Content Strategist, SEO Expert

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I help brands grow their audience and their revenue through effective content strategy, copywriting and cons. From creating SEO strategies that are rooted in data and tailored to your brand, to crafting copy that connects with your audience's pain points, motivations and needs, I take expert ownership of your content where you need me. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.…I help brands grow their audience and their revenue through effective content strategy, copywriting and cons. From creating SEO strategies that are rooted in data and tailored to your brand, to crafting copy that connects with your audience's pain points, motivations and needs, I take expert ownership of your content where you need me. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Available to hire

Newcastle, United Kingdom

I help brands grow their audience and their revenue through effective content strategy, copywriting and cons.

From creating SEO strategies that are rooted in data and tailored to your brand, to crafting copy that connects with your audience’s pain points, motivations and needs, I take expert ownership of your content where you need me.

It’s simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Senior Content Consultant, Content Marketing Consultant at NORTH

September 2, 2019 - February 1, 2022

Creating performance-led content for clients. Conducting organic content audits. Developing organic content strategies. Project management. Executing PR campaigns for coverage in Refinery29, Eventing Standard. Delivered company-wide content training.

Copywriter & Brand Specialist at DFDS

January 1, 2017 - December 1, 2019

Responsible for all online and offline UK copy. Optimised copy to improve conversion, contributing to organic 28% revenue. Developed copy for website guide used in-house and by agencies across all European markets. Managed EU-wide content for website migration across 23 locales. Drove site traffic through emails and organic blog content. Managed development, PR and events management.

Freelance Content Writer & Organic Strategist at Self-employed

February 1, 2022 - Present

Digital content strategies – a roadmap to your goals. Content writing & brief creation across social, web and email. Data-led content calendars for social, web and email. Content audits. Skill in SEO and UX strategy and writing. Tone of voice and comes - aligning your brand message.