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I help thoughtful brands build a meaningful relationship with their audience through effective content strategy, copywriting and cons. From creating tailored content strategies to building fulfilling social calendars, to crafting copy that connects, I take expert ownership of your content where you need me. All my content is backed by data to take out the guesswork for deliver measurable impact. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.…I help thoughtful brands build a meaningful relationship with their audience through effective content strategy, copywriting and cons. From creating tailored content strategies to building fulfilling social calendars, to crafting copy that connects, I take expert ownership of your content where you need me. All my content is backed by data to take out the guesswork for deliver measurable impact. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Katie Watson

PRO

Copywriter, Content Strategist, Content Creator, +6

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I help thoughtful brands build a meaningful relationship with their audience through effective content strategy, copywriting and cons. From creating tailored content strategies to building fulfilling social calendars, to crafting copy that connects, I take expert ownership of your content where you need me. All my content is backed by data to take out the guesswork for deliver measurable impact. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.…I help thoughtful brands build a meaningful relationship with their audience through effective content strategy, copywriting and cons. From creating tailored content strategies to building fulfilling social calendars, to crafting copy that connects, I take expert ownership of your content where you need me. All my content is backed by data to take out the guesswork for deliver measurable impact. It's simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Available to hire

Newcastle, United Kingdom

I help thoughtful brands build a meaningful relationship with their audience through effective content strategy, copywriting and cons. From creating tailored content strategies to building fulfilling social calendars, to crafting copy that connects, I take expert ownership of your content where you need me. All my content is backed by data to take out the guesswork for deliver measurable impact. It’s simple: I create, resolve and prioritise the things that will make a real difference to your brand.

Skills

Experience Level

Copywriting

Expert

Work Experience

Freelance Content Writer & Organic Strategist at Self-employed

September 1, 2016 - November 23, 2025

I create content strategies and roadmaps for various clients, ensuring that their messaging aligns with their goals. My work involves researching target audiences and analyzing the effectiveness of content across platforms.

Senior Content Writer at Newcastle upon Tyne, England

December 1, 2019 - December 1, 2019

Led content projects and collaborated with teams to enhance the overall user experience. My responsibilities included writing engaging copy, managing deadlines, and ensuring adherence to brand guidelines.

Content Coordinator at DFDS

January 1, 2017 - January 1, 2017

Worked closely with various departments to produce content for marketing campaigns. Responsible for developing a content calendar, conducting keyword research, and optimizing content for SEO.

Freelance Content Writer & Organic Strategist at Newcastle Creatives

January 1, 2016 - November 23, 2025

As a freelance content writer, I've collaborated with various organizations to create tailored content strategies that align with their objectives. This involved conducting thorough research, analyzing audience behavior, and producing informative articles and marketing materials. My role has contributed to enhancing online presence and engagement for clients.

Senior Content Strategist at DFDS

June 1, 2018 - November 23, 2025

In my role at DFDS, I led a team to develop and implement comprehensive content strategies aimed at maximizing brand engagement in the UK market. My responsibilities included overseeing content production, optimizing user experiences, and leveraging analytics to refine our approach. This role enhanced my leadership skills and my ability to motivate a team towards a common goal.

Freelance Content Writer & Organic Strategist at Freelance

January 1, 2022 - Present

Digital content strategies – a roadmap to your goals. Content writing & brief creation across social, web and email. Data-led content calendars for social, web and email. Content audits. Skills in SEO and UX strategy and writing. Tone of voice and comms – aligning your brand message.

Senior Content Consultant, Content Marketing Consultant at NORTH

January 1, 2019 - December 1, 2022

Creating performance-led content for clients. Conducting organic content audits. Developing organic content strategies. Project management. Executing PR campaigns for coverage in Refinery29, Eventing Standard. Delivered company-wide content training.

Copywriter & Brand Specialist at DFDS

January 1, 2017 - December 1, 2019

Responsible for all online and offline UK copy. Optimised copy to improve conversion, contributing to organic 28% revenue. Developed copy for website guide used in-house and by agencies across all European markets. Managed EU-wide content for website migration across 23 locales. Drove site traffic through emails and organic blog content. Managed development, PR and events management.

Freelance Content Writer & Organic Strategist at Self-employed

January 1, 2022 - Present

Digital content strategies – a roadmap to your goals. Content writing & brief creation across social, web and email. Data-led content calendars for social, web and email. Content audits. Skill in SEO and UX strategy and writing. Tone of voice and comes - aligning your brand message.

Copywriter and Brand Specialist at DFDS

January 1, 2017 - January 1, 2019

Responsible for all online and offline UK copy. Optimised copy to improve conversion, contributing to organic 28% revenue. Ensured consistency of voice guide used in-house and by agencies across all European markets.