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I am a passionate content strategist and writer dedicated to building meaningful relationships with audiences through effective content strategy, copywriting, and communications. With a strong background in English studies and research, I thrive on creating content that resonates and drives measurable impact. My experiences have taught me the importance of understanding social contexts to create informative and engaging content.…I am a passionate content strategist and writer dedicated to building meaningful relationships with audiences through effective content strategy, copywriting, and communications. With a strong background in English studies and research, I thrive on creating content that resonates and drives measurable impact. My experiences have taught me the importance of understanding social contexts to create informative and engaging content.

Katie Watson

Copywriter, Content Strategist, Content Creator, +4

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I am a passionate content strategist and writer dedicated to building meaningful relationships with audiences through effective content strategy, copywriting, and communications. With a strong background in English studies and research, I thrive on creating content that resonates and drives measurable impact. My experiences have taught me the importance of understanding social contexts to create informative and engaging content.…I am a passionate content strategist and writer dedicated to building meaningful relationships with audiences through effective content strategy, copywriting, and communications. With a strong background in English studies and research, I thrive on creating content that resonates and drives measurable impact. My experiences have taught me the importance of understanding social contexts to create informative and engaging content.

Available to hire

I am a passionate content strategist and writer dedicated to building meaningful relationships with audiences through effective content strategy, copywriting, and communications. With a strong background in English studies and research, I thrive on creating content that resonates and drives measurable impact. My experiences have taught me the importance of understanding social contexts to create informative and engaging content.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Expert

Work Experience

Freelance Content Writer & Organic Strategist at Self-employed

September 1, 2016 - November 23, 2025

I create content strategies and roadmaps for various clients, ensuring that their messaging aligns with their goals. My work involves researching target audiences and analyzing the effectiveness of content across platforms.

Senior Content Writer at Newcastle upon Tyne, England

December 1, 2019 - December 1, 2019

Led content projects and collaborated with teams to enhance the overall user experience. My responsibilities included writing engaging copy, managing deadlines, and ensuring adherence to brand guidelines.

Content Coordinator at DFDS

January 1, 2017 - January 1, 2017

Worked closely with various departments to produce content for marketing campaigns. Responsible for developing a content calendar, conducting keyword research, and optimizing content for SEO.

Freelance Content Writer & Organic Strategist at Newcastle Creatives

January 1, 2016 - November 23, 2025

As a freelance content writer, I've collaborated with various organizations to create tailored content strategies that align with their objectives. This involved conducting thorough research, analyzing audience behavior, and producing informative articles and marketing materials. My role has contributed to enhancing online presence and engagement for clients.

Senior Content Strategist at DFDS

June 1, 2018 - November 23, 2025

In my role at DFDS, I led a team to develop and implement comprehensive content strategies aimed at maximizing brand engagement in the UK market. My responsibilities included overseeing content production, optimizing user experiences, and leveraging analytics to refine our approach. This role enhanced my leadership skills and my ability to motivate a team towards a common goal.