Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

After a decade navigating high-stakes communications—from guiding Pfizer and Moderna through COVID-19 to reframing WeWork's narrative during its SPAC IPO and building XPO's image through major spinoffs—I saw an opportunity to do things differently. Traditional agencies weren't creating meaningful connections. In-house teams lacked the outside perspective to shift perceptions and win hearts and minds. Today, I partner with founders, CEOs and leaders who are genuinely excellent at what they do. My approach is simple: step into my clients' shoes, understand their vision for making a difference and position their stories within broader cultural and economical conversations.…After a decade navigating high-stakes communications—from guiding Pfizer and Moderna through COVID-19 to reframing WeWork's narrative during its SPAC IPO and building XPO's image through major spinoffs—I saw an opportunity to do things differently. Traditional agencies weren't creating meaningful connections. In-house teams lacked the outside perspective to shift perceptions and win hearts and minds. Today, I partner with founders, CEOs and leaders who are genuinely excellent at what they do. My approach is simple: step into my clients' shoes, understand their vision for making a difference and position their stories within broader cultural and economical conversations.

Jaycie Cooper

PR Freelancer, Copywriter, Social Media Freelancer





After a decade navigating high-stakes communications—from guiding Pfizer and Moderna through COVID-19 to reframing WeWork's narrative during its SPAC IPO and building XPO's image through major spinoffs—I saw an opportunity to do things differently. Traditional agencies weren't creating meaningful connections. In-house teams lacked the outside perspective to shift perceptions and win hearts and minds. Today, I partner with founders, CEOs and leaders who are genuinely excellent at what they do. My approach is simple: step into my clients' shoes, understand their vision for making a difference and position their stories within broader cultural and economical conversations.…After a decade navigating high-stakes communications—from guiding Pfizer and Moderna through COVID-19 to reframing WeWork's narrative during its SPAC IPO and building XPO's image through major spinoffs—I saw an opportunity to do things differently. Traditional agencies weren't creating meaningful connections. In-house teams lacked the outside perspective to shift perceptions and win hearts and minds. Today, I partner with founders, CEOs and leaders who are genuinely excellent at what they do. My approach is simple: step into my clients' shoes, understand their vision for making a difference and position their stories within broader cultural and economical conversations.

Available to hire

After a decade navigating high-stakes communications—from guiding Pfizer and Moderna through COVID-19 to reframing WeWork’s narrative during its SPAC IPO and building XPO’s image through major spinoffs—I saw an opportunity to do things differently. Traditional agencies weren’t creating meaningful connections. In-house teams lacked the outside perspective to shift perceptions and win hearts and minds.

Today, I partner with founders, CEOs and leaders who are genuinely excellent at what they do. My approach is simple: step into my clients’ shoes, understand their vision for making a difference and position their stories within broader cultural and economical conversations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Global Corporate Communications Lead at WeWork Inc.

February 1, 2023 - August 1, 2024

Led on-the-record spokesperson engagements with major media (The New York Times, The Wall Street Journal, Fortune, Bloomberg); planned and executed corporate announcements including M&A and debt transactions; communicated WeWork's strategic vision and growth to investors, customers and employees; led quarterly earnings communications and guided press scripts and presentations; secured positive coverage highlighting customer partnerships; delivered executive speaker prep and media outreach.

Investor Relations Associate at Lazar Partners, a Finn Partners Company

March 31, 2021 - January 31, 2023

Communications Consultant at FTI Consulting

May 20, 2019 - March 31, 2021

FTI Consulting, Inc. (NYSE: FCN) is a global business advisory firm helping organizations manage change, mitigate risk and resolve disputes. Its Strategic Communications segment develops and executes communications strategies to help management teams, boards of directors, law firms, governments and regulators manage change and mitigate risk. Hired by the Senior Managing Director of the Healthcare & Life Sciences sector in the Americas to serve as the day-to-day client contact for Fortune 500 pharmaceutical companies including Takeda and Pfizer and health insurers such as Humana and Cigna. Supported more than 10 healthcare and biotech companies through the development and execution of strategic COVID-19 communications plans during the pandemic. Key responsibilities and achievements: Conducted stakeholder research and analysis to inform comprehensive, tailored communication strategies that addressed client challenges, capitalized on opportunities and achieved business objectives Created and executed high-impact thought leadership campaigns for C-suite executives, including CEOs, CHROs and CFOs, elevating their visibility and establishing them as industry experts through targeted media placements, speaking engagements including podcasts, webinars and live events and bylined content Secured client media placements in top healthcare outlets including BioPharma Dive and STAT News by building relationships with trade journalists and positioning clients as go-to sources for industry insights and commentary Contributed to new business development, created proposals and delivered presentations to potential clients to showcase the healthcare team’s strategic approach and track record of success Developed a wide range of written materials, including press releases, backgrounders, talking points, FAQs, fact sheets, blogs, op-eds and presentations to ensure consistent and impactful communication across all client channels Provided strategic counsel to clients in crisis preparation and management (including drug recalls), developed crisis communication plans and delivered rapid response guidance to protect reputation and business operations