I am a visual and brand designer with 4 years of experience bringing hospitality, travel, and lifestyle brands to life through thoughtful, high-impact design rooted in storytelling and strategy. I led the brand refresh for VEHM and co-managed a rebrand at Zubex Industrial with ANAGRAMA Studio. I'm passionate about luxury hospitality and creating brand experiences that feel elevated and emotionally engaging.…

Cordelia Zubiria

I am a visual and brand designer with 4 years of experience bringing hospitality, travel, and lifestyle brands to life through thoughtful, high-impact design rooted in storytelling and strategy. I led the brand refresh for VEHM and co-managed a rebrand at Zubex Industrial with ANAGRAMA Studio. I'm passionate about luxury hospitality and creating brand experiences that feel elevated and emotionally engaging.…

Available to hire

I am a visual and brand designer with 4 years of experience bringing hospitality, travel, and lifestyle brands to life through thoughtful, high-impact design rooted in storytelling and strategy.

I led the brand refresh for VEHM and co-managed a rebrand at Zubex Industrial with ANAGRAMA Studio. I’m passionate about luxury hospitality and creating brand experiences that feel elevated and emotionally engaging.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Marketing Lead & In-House Photographer at VEHM
May 1, 2024 - October 16, 2025
Led creative direction for VEHM's brand refresh, establishing a cohesive visual identity that reflected its luxury positioning as a vacation rental brand in Punta Mita. Designed and produced digital and print assets across all guest touchpoints, including website, email, social, signage, and welcome materials. Art-directed and executed original photography used throughout the brand's online and print presence. Created campaigns that felt elevated, clear, and emotionally resonant.
Marketing Lead at Zubex Industrial S.A. de C.V.
September 1, 2022 - October 16, 2025
Led a full brand rebrand in partnership with ANAGRAMA Studio, including development of a new visual identity system, tone of voice, and branded applications. Oversaw execution of the brand across packaging, corporate materials, digital channels, and on-site signage. Designed presentations, client-facing brochures, and digital assets that aligned with the new brand identity. Directed photoshoots and built an internal image library to support campaign work.
Social Media Coordinator at DriveOp
March 1, 2020 - October 16, 2025
Created brand-aligned content for social media campaigns, including graphics, photography, and short copy. Supported brand storytelling through art direction and visual strategy. Collaborated with the marketing and product teams to ensure messaging aligned with company goals.
Coach, Studio Admin & Instagram Coordinator at ZpinForty Five
March 1, 2020 - October 16, 2025
Led the studio's social content creation, planning, and photography in partnership with Catena Studio. Designed Instagram story content, branded visuals, and in-studio promotions. Managed bookings, customer messaging, and studio merchandising.

Education

Bachelor in Marketing at Tecnológico de Monterrey
August 1, 2018 - December 1, 2022
Creative Careers Certificate Branding and Graphic Design at Pratt Institute
January 1, 2023 - May 1, 2023

Qualifications

Digital Marketing Analytics
January 11, 2030 - October 16, 2025
Hospitality Luxury Brand Management (in progress)
January 11, 2030 - October 16, 2025

Industry Experience

Travel & Hospitality, Professional Services, Software & Internet, Media & Entertainment
    paper VHEM — Elevating the Brand of Luxury Vacation Rentals

    VHEM is a luxury vacation rental company focused on creating unforgettable guest experiences. When I joined the team, I helped refine the brand’s client journey, streamline internal communication, and elevate how the company presented itself to high-end travelers and property owners.

    My Role

    • Led creative direction for VEHM’s brand refresh, establishing a cohesive visual identity that reflected its luxury positioning as a vacation rental brand in Punta Mita.
    • Designed and produced digital and print assets across all guest touchpoints, including website, email, social,
      signage, and welcome materials.
    • Art-directed and executed original photography used throughout the brand’s online and print presence.
    • Managed the company’s social media with a new and updated look and feel.
    • Created campaigns that felt elevated, clear, and emotionally resonant.

    Impact

    By enhancing communication flow and visual consistency, I helped VHEM strengthen its brand image and guest satisfaction — contributing to repeat bookings and stronger owner relationships. link

    Link to examples I did for the job [here](https://www.twine.net/signin