I work at the intersection of analytical strategy, marketing, and execution, with a strong focus on data, structured problem-solving, and clear positioning. My strength lies in using strategic and analytical thinking as the foundation for effective marketing planning—ensuring that content, channels, and campaigns are not driven by intuition alone, but by clear objectives, insights, and measurable outcomes. I enjoy breaking down complex challenges into structured frameworks and translating them into concrete marketing and communication strategies that can be executed efficiently. Whether developing content concepts, shaping brand positioning, or planning campaigns, I approach marketing as a strategic discipline that connects audience behavior, business goals, and operational realities. My way of working is holistic and execution-focused. I combine creative intuition with analytical rigor to create marketing initiatives that are both compelling and strategically grounded. I am comfortable coordinating stakeholders, managing projects end-to-end, and keeping initiatives aligned with priorities, timelines, and impact. Overall, I bring a strategic, data-informed marketing mindset with a strong sense of ownership—connecting analysis, planning, and execution to deliver clarity, consistency, and sustainable results across digital and social media environments.

Corina Wyss

I work at the intersection of analytical strategy, marketing, and execution, with a strong focus on data, structured problem-solving, and clear positioning. My strength lies in using strategic and analytical thinking as the foundation for effective marketing planning—ensuring that content, channels, and campaigns are not driven by intuition alone, but by clear objectives, insights, and measurable outcomes. I enjoy breaking down complex challenges into structured frameworks and translating them into concrete marketing and communication strategies that can be executed efficiently. Whether developing content concepts, shaping brand positioning, or planning campaigns, I approach marketing as a strategic discipline that connects audience behavior, business goals, and operational realities. My way of working is holistic and execution-focused. I combine creative intuition with analytical rigor to create marketing initiatives that are both compelling and strategically grounded. I am comfortable coordinating stakeholders, managing projects end-to-end, and keeping initiatives aligned with priorities, timelines, and impact. Overall, I bring a strategic, data-informed marketing mindset with a strong sense of ownership—connecting analysis, planning, and execution to deliver clarity, consistency, and sustainable results across digital and social media environments.

Available to hire

I work at the intersection of analytical strategy, marketing, and execution, with a strong focus on data, structured problem-solving, and clear positioning. My strength lies in using strategic and analytical thinking as the foundation for effective marketing planning—ensuring that content, channels, and campaigns are not driven by intuition alone, but by clear objectives, insights, and measurable outcomes.

I enjoy breaking down complex challenges into structured frameworks and translating them into concrete marketing and communication strategies that can be executed efficiently. Whether developing content concepts, shaping brand positioning, or planning campaigns, I approach marketing as a strategic discipline that connects audience behavior, business goals, and operational realities.

My way of working is holistic and execution-focused. I combine creative intuition with analytical rigor to create marketing initiatives that are both compelling and strategically grounded. I am comfortable coordinating stakeholders, managing projects end-to-end, and keeping initiatives aligned with priorities, timelines, and impact.

Overall, I bring a strategic, data-informed marketing mindset with a strong sense of ownership—connecting analysis, planning, and execution to deliver clarity, consistency, and sustainable results across digital and social media environments.

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Language

German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Intermediate

Work Experience

Independent Strategy & Business Consultant at Independent Strategy & Business Consultant (Self-employed)
May 1, 2025 - Present
Advising startups and small businesses on strategic positioning, business planning, and financial structuring. Developing market analyses, financial models, and decision frameworks to support early-stage growth. Assisting founders in translating ideas into structured, actionable plans. Building an independent consulting practice with focus on clarity, structure, and data-informed decision-making.
Management Consulting Intern at McKinsey & Company
November 1, 2024 - February 1, 2025
Supported the implementation of a pricing and promotion forecasting tool for a leading FMCG producer by data analysis, deriving insights from purchasing behavior, and synthesizing data for problem solving. Led client check-ins to align on key deliverables and drive execution, while creating tracking templates to monitor the realization of cost-saving initiatives in a CHF 200M program. Developed and visualized key business insights and competitive benchmarks for workshops and C-level presentations.
M&A Transaction Services Intern at Deloitte
March 1, 2024 - June 1, 2024
Contributed to a due diligence process by conducting performance analyses, involving competitive benchmarking, to identify value enhancement opportunities and growth potentials. Assisted in the preparation and execution of a carve-out transaction by supporting the creation of SLAs including the independent development of a VBA script for automated data transfer and updating FTE lists. Created decision templates and reports for asset transfers to support strategic decision-making.
Management Consulting Intern at RSM Ebner Stolz
October 1, 2023 - December 1, 2023
Utilized advanced tools such as MS Excel Query Editor, Power BI, Knime Analytics, and others to manipulate, interpret and visualize extensive customer datasets, enabling data-driven decision-making for the client. Assisted in weekly reporting for the analysis of short-term liquidity planning as part of a restructuring process. Drove the creation of top management presentations by collaborating with team members in cross-functional teams.
Business Development Associate at InnoSource Ventures AG
May 1, 2023 - August 1, 2023
Conducted research and outreach to potential VC, PE and angel investors on behalf of portfolio companies. Identified promising investment opportunities while leading calls and crafting reports. Served as an intermediary by ensuring seamless communication between startup founders and VC investors.
Working Student – Product Management at Bank NOW at Credit Suisse
March 1, 2022 - June 1, 2022
Meticulously reviewed credit and leasing contracts to identify and report defects. Utilized ALM to independently generate and submit defects, supported retesting, and helped finalize contracts. Streamlined internal document filing, including the generation and versioning of contracts in Openlease (OL).
Sales Advisor at Hennes & Mauritz
August 1, 2018 - April 1, 2022
Contributed to a smooth operational business by taking on responsibility for diverse tasks as part of the team.
Team Leader, Fundraising at Wesser & Partner
May 1, 2016 - May 1, 2018
Led and managed weekly changing teams, provided an autonomous organization by keeping the weekly statistics while enlisting new members (~50/week) for NPOs with face-to-face sales pitches at the front door.

Education

Bachelor of Arts in Business Administration at University of St. Gallen (HSG)
September 1, 2019 - January 1, 2025
Exchange Semester at Hawai'i Pacific University (HPU)
August 1, 2022 - December 1, 2022
BSc (Hons) Textile Business Management at Schweizerische Textilfachschule (STF)
August 1, 2018 - July 1, 2019
Swiss Matura at Kantonsschule Musegg
September 1, 2011 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Education, Retail, Non-Profit Organization