Corina Haro

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Project Overview
Vegan Vitality is a health & wellness brand offering plant-based supplements and lifestyle products. The goal was to optimize their Amazon listings to improve visibility, storytelling, and conversion.

What I Delivered

Full audit and optimization of product listings: keyword research, SEO-optimized titles and bullet points, enriched descriptions — all aligned with brand identity and category best-practices.

Crafted compelling copy and content that communicates clean, sustainable, and health-focused values; highlighting ingredients transparency, vegan credentials, and lifestyle benefits.

Redesigned visual presentation including image layout, lifestyle photos, and graphic banners to reflect trustworthiness, quality, and natural lifestyle.

Ensured consistency across product line to build brand coherence and customer confidence.

Value & Impact

Enhanced listing relevancy and discoverability — improving likelihood to appear in search and attracting the target audience (health-conscious, plant-based consumers).

Strengthened brand positioning as clean, ethical, and premium — differentiating Vegan Vitality from generic supplement listings.

Boosted conversion potential by aligning messaging and visuals with customer values and expectations — increasing perceived product value and purchase intent.

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Project Overview
For a fitness and lifestyle brand offering modular interlocking floor mats for home gyms and workout spaces, I created a premium A+ content package on Amazon to enhance product presentation and maximize conversion potential.

What I Delivered

High-impact, professional visual design and layout for Amazon A+ Content, tailored to highlight product features, build trust, and communicate quality and lifestyle benefits.

Engaging, benefit-focused copywriting that clearly conveyed: durability, ease of installation, versatility (home gym, yoga, kids’ play area), and ergonomic comfort.

Optimized image gallery and content structure emphasizing product use cases, texture, safety features, and value — aligned to resonate with the target audience’s needs and aspirations.

Value & Impact

Elevated perceived product value through high-quality presentation, making the listing look premium and trustworthy.

Helped the brand differentiate in a crowded ecommerce space by clearly communicating unique selling points and lifestyle fit.

Set a standard for brand-consistent, conversion-oriented content that supports future catalog expansions and upsells.

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mézete is a heritage Middle Eastern food brand (est. 1926) offering authentic, preservative-free recipes and flavors designed to bring the richness of the Middle East to tables worldwide.

What I Delivered

Full Amazon launch including brand story development, listing optimization, A+ Content, curated image gallery, and a complete Amazon Storefront.

Premium visual direction and conversion-focused copywriting that spotlighted mézete’s cultural roots, product quality, and unique positioning.

A storefront structured to guide shoppers from discovery to purchase, highlighting product ranges, bundles, and best-sellers.

Impact

Built a cohesive, story-driven Amazon presence that elevates the brand and prepares it for global marketplace expansion.

Simplified a diverse product portfolio into clear, compelling offers that improve clarity and click-through potential.

Established a strong foundation for continued conversion optimization through consistent branding and high-quality creative assets.