Senior Art Director and Brand and Packaging Designer with 15+ years of experience creating distinctive brand identities and scalable design systems.I lead projects from visual concept and art direction through to production-ready execution, combining strategic thinking with deep technical understanding of packaging, print and multi-SKU systems. My work focuses on building clear visual frameworks that scale across large product portfolios and international markets. Experienced in leading design teams, defining visual direction and translating brand strategy into cohesive brand and packaging systems across beauty, wellness and FMCG. Based in Austria and Spain, working internationally. --- **Employment and project experience** **Founder & Senior Designer — Nio Studio** _2020 – Present_ Led brand identity and packaging projects for international clients across beauty, wellness, food and lifestyle. Developed scalable brand systems, multi-SKU packaging architectures and comprehensive brand guidelines. Advised founders and marketing teams on brand positioning and visual strategy. **Head of Graphic Design — CURA Cosmetics Group (Judith Williams)** _2017 – 2019_ Led the in-house design team of a €100M+ cosmetics company. Oversaw brand development, packaging systems and creative direction across a portfolio of 200+ products annually. Established and expanded brand guidelines and ensured consistent execution across retail, marketing and product lines. **Graphic Designer & Art Director — Spectrum Werbeagentur** _2010 – 2017 · 2019 – 2020_ Developed brand identities, visual systems and campaigns for diverse clients across print, digital and packaging. Led projects from concept to production, created style guides and mentored junior designers while optimizing internal workflows.…

Corinna Pfurtscheller

PRO

Senior Art Director and Brand and Packaging Designer with 15+ years of experience creating distinctive brand identities and scalable design systems.I lead projects from visual concept and art direction through to production-ready execution, combining strategic thinking with deep technical understanding of packaging, print and multi-SKU systems. My work focuses on building clear visual frameworks that scale across large product portfolios and international markets. Experienced in leading design teams, defining visual direction and translating brand strategy into cohesive brand and packaging systems across beauty, wellness and FMCG. Based in Austria and Spain, working internationally. --- **Employment and project experience** **Founder & Senior Designer — Nio Studio** _2020 – Present_ Led brand identity and packaging projects for international clients across beauty, wellness, food and lifestyle. Developed scalable brand systems, multi-SKU packaging architectures and comprehensive brand guidelines. Advised founders and marketing teams on brand positioning and visual strategy. **Head of Graphic Design — CURA Cosmetics Group (Judith Williams)** _2017 – 2019_ Led the in-house design team of a €100M+ cosmetics company. Oversaw brand development, packaging systems and creative direction across a portfolio of 200+ products annually. Established and expanded brand guidelines and ensured consistent execution across retail, marketing and product lines. **Graphic Designer & Art Director — Spectrum Werbeagentur** _2010 – 2017 · 2019 – 2020_ Developed brand identities, visual systems and campaigns for diverse clients across print, digital and packaging. Led projects from concept to production, created style guides and mentored junior designers while optimizing internal workflows.…

Available to hire

Senior Art Director and Brand and Packaging Designer with 15+ years of experience creating distinctive brand identities and scalable design systems.I lead projects from visual concept and art direction through to production-ready execution, combining strategic thinking with deep technical understanding of packaging, print and multi-SKU systems.

My work focuses on building clear visual frameworks that scale across large product portfolios and international markets.

Experienced in leading design teams, defining visual direction and translating brand strategy into cohesive brand and packaging systems across beauty, wellness and FMCG. Based in Austria and Spain, working internationally.

Employment and project experience

Founder & Senior Designer — Nio Studio
2020 – Present

Led brand identity and packaging projects for international clients across beauty, wellness, food and lifestyle. Developed scalable brand systems, multi-SKU packaging architectures and comprehensive brand guidelines. Advised founders and marketing teams on brand positioning and visual strategy.

Head of Graphic Design — CURA Cosmetics Group (Judith Williams)
2017 – 2019

Led the in-house design team of a €100M+ cosmetics company. Oversaw brand development, packaging systems and creative direction across a portfolio of 200+ products annually. Established and expanded brand guidelines and ensured consistent execution across retail, marketing and product lines.

Graphic Designer & Art Director — Spectrum Werbeagentur
2010 – 2017 · 2019 – 2020
Developed brand identities, visual systems and campaigns for diverse clients across print, digital and packaging. Led projects from concept to production, created style guides and mentored junior designers while optimizing internal workflows.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Founder & Senior Designer at nio–studio
January 1, 2020 - Present
Led a global brand redesign and packaging system for a €64M+ annual revenue company operating in 13+ countries, spanning 5+ SKUs across food, supplements, skincare and lifestyle products. Developed cohesive brand identities and packaging systems, from initial concept to comprehensive style guide. Advised founders and marketing teams on brand positioning and visual clarity.
Head of Graphic Design at CURA Cosmetics Group, Judith Williams
January 1, 2017 - December 31, 2019
Led and developed the internal design team, overseeing project timelines, quality standards and execution consistency. Expanded and refined brand guidelines across a multi-product portfolio with 2+ new products annually, ensuring consistency and retail-ready packaging systems.
Graphic Designer & Art Director at Spectrum Werbeagentur
January 1, 2019 - December 31, 2020
Developed comprehensive brand systems and style guides for growing companies, ensuring long-term consistency across digital, print and packaging applications. Developed campaign concepts and executed cross-channel assets for diverse client portfolios. Mentored junior designers and optimized agency workflows.

Education

Media Design Specialist at Media Design Vocational School
October 1, 2010 - March 12, 2026
Diploma (Media Design) at Commercial Academy Innsbruck / Media Design Vocational School
November 30, 0002 - March 12, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Manufacturing
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