Creative Director · Lucid GraphicsJan 2004 – Jan 2015 · 11 yrs 1 mo
I was one of the founders of Lucid in 2004.
The role of Creative Director included overseeing all aspects of the graphic and
digital design process from inception to completion. I also attended briefings,
presentations and pitches with the M.D.. I was in direct contact with clients on
the majority of any creative work and would then brief in the team and oversee
the projects. I was a ‘hands-on’ Director and implemented much of the work.
The disciplines were diverse, encompassing branding, print, direct mail,
infographics, exhibition graphics, websites, mobile apps, html emails, trade and
consumer advertising, story boarding (hand drawn and digital), video/animation
and illustration.