Real Estate Sector – Marketing Automation and Lead Engagement

Context: The need to respond quickly to inbound leads and improve commercial engagement rates.

Objective: To automate the first contact with prospects and initiate a structured conversation via WhatsApp.

Key Activities: Design of the marketing automation flow
Integration between Make, Twilio, and WhatsApp
Automated responses and guided conversations
Lead qualification prior to human interaction

Outcome / Value: Increased engagement, faster commercial response, and optimized use of the sales team’s time.