I’m Cortina Caldwell - a fractional CMO, AI advisor, and brand strategist with 13+ years of experience building human-centered systems for nonprofits, startups, and social enterprise clients. I help mission-first teams scale their impact and become more profitable without burn out.
In 2022, I became an AI early adopter and tested business use cases for ChatGPT, DeepSeek, Claude, Lovable, Perplexity, Canva AI, and others - reducing marketing, operations, and training time by 75% on average. My daily design tool is Canva (1,440+ designs and counting), paired with Notion, Mural, Figma, Adobe Creative Suite as well as Google Workspace and Microsoft 365 where legacy files require it.
I’ve trained 50+ ecosystem leaders on AI adoption, achieving 95%+ instruction-following accuracy in post-training audits. I’ve authored 12+ process guides now used nationally for AI readiness. I also manage strategic planning, campaigns, and training & development programs with 100% on-time delivery - applying my ICAgile training to pivot fluidly and stay on course.
What I deliver: brand-aligned creative assets, annual marketing plans, AI-powered internal dashboards, stakeholder-ready slide decks, fundraising materials (contributing to $7 million+ in awarded funding), and replicable systems that train teams on design principles & branding.
I work asynchronously across 3+ time zones (Slack, Zoom, Discord, Jira, ClickUp, Monday.com) and am equally comfortable building from scratch, training teams on pre-existing assets, or auditing workflows.
Let’s make your good work look and run better - faster, cleaner, and more sustainably. Ready when you are!
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