LuxeSkin was introducing a new anti-aging serum and wanted an elegant, high-impact email campaign to announce it. The design focused on minimal luxury, using white space, soft tones, and close-up product photography. The layout highlighted product benefits, key ingredients, and a limited-time launch discount to drive urgency.

Role:

Designed a premium-feel email layout with a high visual impact.
Created image mockups to showcase the product in context.
Integrated countdown timers to increase urgency.
Ensured accessibility compliance for all design elements.

FreshBites, a healthy meal delivery service, needed a warm and engaging welcome email sequence for new subscribers. The campaign was designed to introduce the brand story, highlight menu options, and encourage first orders. Each email featured mouth-watering imagery, clear CTAs, and responsive layouts optimized for all devices. The tone was friendly yet persuasive, encouraging subscribers to explore their first meal plan.

Role:
Planned the structure and flow of a 5-email welcome series.
Designed mobile-first responsive email templates.
Wrote persuasive headlines and selected brand-consistent visuals.
Integrated dynamic content blocks for personalized recommendations.

VistaPay’s dashboard was visually outdated and difficult for users to navigate. I redesigned it with a modern interface, improved spacing, and a clean data presentation. Charts and tables were given better contrast, and navigation elements were made more intuitive.

Role:
Conducted UX audit of existing dashboard.
Created wireframes for improved workflow.
Designed clear and accessible data visualizations.
Developed a UI style guide for consistent future updates.

SnapSocial needed a landing page optimized for user sign-ups. The redesign focused on a bold headline, clear value proposition, and strategically placed CTAs. I implemented a clean layout that draws attention to the most important elements and used visuals that highlight product benefits.

Role:
Redesigned the page for maximum clarity and conversion.
Applied A/B testing on multiple design variations.
Chose an engaging color scheme to direct attention to CTAs.
Optimized for fast load speeds to reduce bounce rates.

EcoFuture wanted a website that could educate visitors on environmental topics while keeping them engaged. I created a clean, easy-to-navigate design that organized educational materials into well-structured categories. The layout incorporated infographics, iconography, and vibrant imagery to make learning enjoyable and visually stimulating.

Role:
Restructured content for logical flow and easy navigation.
Designed a responsive interface for desktop, tablet, and mobile.
Created custom icons and illustrations for sustainability topics.
Applied SEO-friendly design practices for increased visibility.

TasteCraft wanted their menus to reflect the quality and creativity of their dishes while enhancing the dining experience. I designed a modern, visually appealing menu with high-quality food photography, clear categorization, and a strategic layout that guides the customer’s eye naturally. The design balanced elegance with readability, ensuring that both casual diners and fine-dining guests could navigate the menu effortlessly.

Role:
Conducted competitive analysis of restaurant menu designs.
Created an easy-to-read layout with optimized spacing.
Selected typography and colors that complemented the restaurant’s branding.
Integrated professional food imagery for a high-end feel.
Prepared files for both print and digital display.