Hi there! I’m Alexandra Cotesa, a content and growth marketer focused on SaaS and B2B. I build data-driven content programs, guide go-to-market and lifecycle strategies, and empower teams to craft beautiful, high-converting experiences. I love turning insights into growth, and I enjoy blending online communities, education, and practical playbooks to help brands attract, engage, and convert customers. I’ve spoken at webinars and podcasts, led cross-functional teams, and mentored new and existing customers. I thrive on creating tools, insights, and processes that accelerate growth, from content strategy to automation and community building. I’m always excited to explore new opportunities to expand a brand’s reach and results.…

Alexandra Cotesa

Hi there! I’m Alexandra Cotesa, a content and growth marketer focused on SaaS and B2B. I build data-driven content programs, guide go-to-market and lifecycle strategies, and empower teams to craft beautiful, high-converting experiences. I love turning insights into growth, and I enjoy blending online communities, education, and practical playbooks to help brands attract, engage, and convert customers. I’ve spoken at webinars and podcasts, led cross-functional teams, and mentored new and existing customers. I thrive on creating tools, insights, and processes that accelerate growth, from content strategy to automation and community building. I’m always excited to explore new opportunities to expand a brand’s reach and results.…

Available to hire

Hi there! I’m Alexandra Cotesa, a content and growth marketer focused on SaaS and B2B. I build data-driven content programs, guide go-to-market and lifecycle strategies, and empower teams to craft beautiful, high-converting experiences. I love turning insights into growth, and I enjoy blending online communities, education, and practical playbooks to help brands attract, engage, and convert customers.

I’ve spoken at webinars and podcasts, led cross-functional teams, and mentored new and existing customers. I thrive on creating tools, insights, and processes that accelerate growth, from content strategy to automation and community building. I’m always excited to explore new opportunities to expand a brand’s reach and results.

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Skills

Experience Level

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Growth Marketing Manager at Wynter
July 31, 2023 - July 31, 2023
Led growth marketing initiatives, supervised a small team, and drove pipeline through multi-channel campaigns; established content and outreach strategies, including email automation, partnerships, and community building.
Growth Marketer at Growth and Life Cycle Design Files
July 1, 2022 - July 1, 2023
Led growth design files and developed a full content strategy that helped interior designers simplify their businesses and reduce workload. Spearheaded development of guides, tutorials, case studies, and merchandising products to strengthen brand presence and onboarding.
Growth Marketer at Growth Design Files
July 1, 2022 - July 1, 2023
Led growth at Growth Design Files and developed a full content strategy that helped interior designers un-complicate their business and cut workload in half.
Growth Marketing Specialist at Wynter
April 30, 2022 - April 30, 2022
Launched content strategy, email automation campaigns, partnerships, and community/advertising efforts; led a small team of in-house and freelance marketers; conducted growth tests including A/B testing and CRO; built go-to-market and managed social media and reporting.
Content Consultant at Panther
January 31, 2022 - January 31, 2022
First marketing hire on the team; launched the initial content strategy; established editorial calendar; wrote several content pieces; reached out to industry experts for insights, paving the way for Panther to become a leader in its industry.
Growth Marketing Manager at Wynter
January 2, 2022 - April 2, 2022
First marketing hire, led a small in-house and freelance marketing team; launched content strategy, email automation campaigns, partnerships, and community/ads efforts to drive growth.
Growth Marketing Specialist at Click Flow
February 1, 2021 - January 1, 2022
Lifecycle marketing across touchpoints; identify target audiences; support product marketing, go-to-market launches; run growth tests including A/B testing and CRO; plan webinars/events; initiate warm/cold outreach; manage social media and community engagement for Content Team Leads.
Content Marketing Manager at ZenHub
January 1, 2021 - May 1, 2021
Completely revamped the content strategy for developer and product management audiences, established an editorial calendar, authored multiple content pieces, and engaged industry experts to position ZenHub as a leading voice in its space.
Content Consultant at Panther
September 1, 2020 - January 1, 2022
First marketing hire on the team, launching the initial content strategy and supporting ongoing content initiatives to establish Panther’s voice and reach.
Digital Marketing Manager at Paymo
October 1, 2017 - July 1, 2020
Led multi-channel digital marketing, built content and messaging for product marketing, and supported growth initiatives to scale ARR and brand presence.
Online Marketing at Kühn & Partner Romania
October 1, 2017 - October 1, 2017
Led email marketing (writing and editing English and Romanian newsletters), A/B testing, segmentation, and campaign measurement; managed social media (Facebook, LinkedIn); tracked campaigns in Google Analytics and generated reports; performed keyword research and content integration for the site.
Online Marketing at Kuhn & Partner
November 1, 2016 - October 1, 2017
Email marketing (English and Romanian newsletters), A/B testing, segmentation, campaign measurement; social media management (Facebook, LinkedIn) to generate leads; tracking campaigns in Google Analytics; keyword research and integration; content writing/editing for the website.
Online Marketing at Kühn & Partner Romania
November 1, 2016 - October 1, 2017
Managed English and Romanian newsletters, performed A/B testing, segmented audiences, managed social media (Facebook, LinkedIn) to generate leads, tracked campaigns in Google Analytics, created reports, conducted keyword research, and contributed to website content.
Online Marketing at Kuhn & Partner Romania
November 1, 2016 - October 1, 2017
Email marketing (English and Romanian newsletters), A/B testing, social media management (Facebook, LinkedIn), campaign tracking in Google Analytics, keyword research, content for website.
Online Marketing at Kuhn & Partner
January 1, 2010 - January 1, 2011
Email marketing, newsletter editing, segmentation, A/B testing, landing pages, and overall online marketing execution for the Romanian market.

Education

Master's Degree at West University of Timisoara
January 1, 2017 - January 1, 2019
Master's Degree at West University of Timisoara
January 1, 2017 - January 1, 2019
Master's Degree at West University of Timisoara
January 1, 2017 - January 1, 2019
Master's Degree at West University of Timisoara
January 1, 2017 - December 31, 2019

Qualifications

Master's Degree in Strategic and Digital Marketing
January 1, 2017 - January 1, 2019

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education

Skills

Experience Level