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I love working with online communities to discover new and unique ways to develop businesses through growth hacking. My approach starts in the weeds to unlock client challenges, whether it’s underperforming GTM campaigns, uncertain SEO/geo strategies, unclear marketing channels, or gaps in customer understanding. My goal is to turn insights into action and measurable growth. My ultimate objective is to grow must-follow social accounts, build an engaged community of followers, and increase inbound traffic. I’ve led webinars, podcasts, and in-person engagements to share useful insights and connect with prospects. I also coach hiring for marketing teams, creating email automation, and helping clients launch beautiful newsletters or expand their personal brands. The aim is to empower clients with tools, insights and momentum to drive fast, meaningful growth.…I love working with online communities to discover new and unique ways to develop businesses through growth hacking. My approach starts in the weeds to unlock client challenges, whether it’s underperforming GTM campaigns, uncertain SEO/geo strategies, unclear marketing channels, or gaps in customer understanding. My goal is to turn insights into action and measurable growth. My ultimate objective is to grow must-follow social accounts, build an engaged community of followers, and increase inbound traffic. I’ve led webinars, podcasts, and in-person engagements to share useful insights and connect with prospects. I also coach hiring for marketing teams, creating email automation, and helping clients launch beautiful newsletters or expand their personal brands. The aim is to empower clients with tools, insights and momentum to drive fast, meaningful growth.

Alexandra Cotesa

Growth Marketer, Content Strategist, Digital Marketer, +7

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I love working with online communities to discover new and unique ways to develop businesses through growth hacking. My approach starts in the weeds to unlock client challenges, whether it’s underperforming GTM campaigns, uncertain SEO/geo strategies, unclear marketing channels, or gaps in customer understanding. My goal is to turn insights into action and measurable growth. My ultimate objective is to grow must-follow social accounts, build an engaged community of followers, and increase inbound traffic. I’ve led webinars, podcasts, and in-person engagements to share useful insights and connect with prospects. I also coach hiring for marketing teams, creating email automation, and helping clients launch beautiful newsletters or expand their personal brands. The aim is to empower clients with tools, insights and momentum to drive fast, meaningful growth.…I love working with online communities to discover new and unique ways to develop businesses through growth hacking. My approach starts in the weeds to unlock client challenges, whether it’s underperforming GTM campaigns, uncertain SEO/geo strategies, unclear marketing channels, or gaps in customer understanding. My goal is to turn insights into action and measurable growth. My ultimate objective is to grow must-follow social accounts, build an engaged community of followers, and increase inbound traffic. I’ve led webinars, podcasts, and in-person engagements to share useful insights and connect with prospects. I also coach hiring for marketing teams, creating email automation, and helping clients launch beautiful newsletters or expand their personal brands. The aim is to empower clients with tools, insights and momentum to drive fast, meaningful growth.

Available to hire

I love working with online communities to discover new and unique ways to develop businesses through growth hacking. My approach starts in the weeds to unlock client challenges, whether it’s underperforming GTM campaigns, uncertain SEO/geo strategies, unclear marketing channels, or gaps in customer understanding. My goal is to turn insights into action and measurable growth.

My ultimate objective is to grow must-follow social accounts, build an engaged community of followers, and increase inbound traffic. I’ve led webinars, podcasts, and in-person engagements to share useful insights and connect with prospects. I also coach hiring for marketing teams, creating email automation, and helping clients launch beautiful newsletters or expand their personal brands. The aim is to empower clients with tools, insights and momentum to drive fast, meaningful growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Advanced

Work Experience

Online Marketing at Kühn & Partner Romania

October 1, 2017 - October 1, 2017

Led email marketing (writing and editing English and Romanian newsletters), A/B testing, segmentation, and campaign measurement; managed social media (Facebook, LinkedIn); tracked campaigns in Google Analytics and generated reports; performed keyword research and content integration for the site.

Content Consultant at Panther

January 31, 2022 - January 31, 2022

First marketing hire on the team; launched the initial content strategy; established editorial calendar; wrote several content pieces; reached out to industry experts for insights, paving the way for Panther to become a leader in its industry.

Growth Marketing Specialist at Wynter

April 30, 2022 - April 30, 2022

Launched content strategy, email automation campaigns, partnerships, and community/advertising efforts; led a small team of in-house and freelance marketers; conducted growth tests including A/B testing and CRO; built go-to-market and managed social media and reporting.

Growth Marketing Manager at Wynter

July 31, 2023 - July 31, 2023

Led growth marketing initiatives, supervised a small team, and drove pipeline through multi-channel campaigns; established content and outreach strategies, including email automation, partnerships, and community building.

Growth Marketer at Growth Design Files

July 1, 2022 - July 1, 2023

Led growth at Growth Design Files and developed a full content strategy that helped interior designers un-complicate their business and cut workload in half.

Content Marketing Manager at ZenHub

January 1, 2021 - May 1, 2021

Completely revamped the content strategy for developer and product management audiences, established an editorial calendar, authored multiple content pieces, and engaged industry experts to position ZenHub as a leading voice in its space.

Growth Marketing Specialist at Click Flow

February 1, 2021 - January 1, 2022

Lifecycle marketing across touchpoints; identify target audiences; support product marketing, go-to-market launches; run growth tests including A/B testing and CRO; plan webinars/events; initiate warm/cold outreach; manage social media and community engagement for Content Team Leads.

Growth Marketing Manager at Wynter

January 2, 2022 - April 2, 2022

First marketing hire, led a small in-house and freelance marketing team; launched content strategy, email automation campaigns, partnerships, and community/ads efforts to drive growth.

Content Consultant at Panther

September 1, 2020 - January 1, 2022

First marketing hire on the team, launching the initial content strategy and supporting ongoing content initiatives to establish Panther’s voice and reach.

Digital Marketing Manager at Paymo

October 1, 2017 - July 1, 2020

Led multi-channel digital marketing, built content and messaging for product marketing, and supported growth initiatives to scale ARR and brand presence.

Online Marketing at Kuhn & Partner Romania

November 1, 2016 - October 1, 2017

Email marketing (English and Romanian newsletters), A/B testing, social media management (Facebook, LinkedIn), campaign tracking in Google Analytics, keyword research, content for website.

Online Marketing at Kuhn & Partner

January 1, 2010 - January 1, 2011

Email marketing, newsletter editing, segmentation, A/B testing, landing pages, and overall online marketing execution for the Romanian market.

Online Marketing at Kühn & Partner Romania

November 1, 2016 - October 1, 2017

Managed English and Romanian newsletters, performed A/B testing, segmented audiences, managed social media (Facebook, LinkedIn) to generate leads, tracked campaigns in Google Analytics, created reports, conducted keyword research, and contributed to website content.

Growth Marketer at Growth and Life Cycle Design Files

July 1, 2022 - July 1, 2023

Led growth design files and developed a full content strategy that helped interior designers simplify their businesses and reduce workload. Spearheaded development of guides, tutorials, case studies, and merchandising products to strengthen brand presence and onboarding.